Here’s How Marketing 4.0 Can Boost Your Omnichannel e-commerce

Here’s How Marketing 4.0 Can Boost Your Omnichannel e-commerce

The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can positively impact your omnichannel e-commerce strategy. But until we get to that, let’s first talk about what we mean by Marketing 4.0 and how it […]

October 02, 2021 | By Lawrenze

How to Use Engagement Marketing to Acquire More Customers

Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out: customers want more than just lip service. They want you to treat them like people, not numbers. According to one study, 60% of consumers said […]

September 10, 2021 | By Lawrenze

7 Crucial Elements of a Successful Marketing Plan

Creating a marketing plan can be the difference between growing your business fast and letting it wither away in an attempt at success.  It might sound a bit tedious to plan out your strategy in advance, but it can help you better understand how to make your customers happy, ultimately leading to bigger profits and […]

August 16, 2021 | By Lawrenze

How to Do SEO For Pinterest

SEO isn’t an reserve of Google.  It might be the most popular search engine (at least at the time of writing this), but it’s competing against other noteworthy search engines, especially Bing and Yahoo. Enters a new player in this game – Pinterest! Pinterest is a search engine. It has all the hallmarks of a […]

August 10, 2021 | By Lawrenze

Website Marketing: The Ultimate Guide

You finally launched your website. Congratulations! You held a photoshoot, worked with one of the best designers that the industry has to offer, and even reviewed your content.  And now, the day has finally come. You’re ready to wow your customers by launching your fresh new website. You can then sit back and relax as […]

June 07, 2021 | By Lawrenze

6 Social Video Stats Every Marketer Needs to Know in 2021

2020 will probably go down in history as the year of the infamous pandemic. But most digital marketers will also remember it as the year that video became the undisputed king content.   Over the last decade or so, video as a medium conquered the platforms we use for communication, education, and entertainment, from video […]

May 19, 2021 | By Lawrenze

14 Digital Marketing Campaigns to Take a Leaf From (Learn from the Best)

14 Digital Marketing Campaigns to Take a Leaf From (Learn from the Best) According to a recent study conducted by Smart Insights, 45% of companies don’t have a digital strategy. They just wing it. If your business falls in that group, then it’s highly unlikely that you’ll be seeing a high level of success from […]

April 16, 2021 | By Lawrenze

Top Email Marketing Software

Reviews of the Top 30 Email Marketing Software In the modern marketing arena, tech-savvy marketing platforms are all the rage. But, would you believe it if I told you email marketing is still a big one? The fact that email marketing has stood the test of time tells you that it’s still useful. However, marketers […]

January 15, 2021 | By Lawrenze

How to Conduct Marketing Communications: The Complete Guide

The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]

November 13, 2020 | By Lawrenze

Integrated Marketing Communication: The Complete Guide

A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department.  Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]

November 06, 2020 | By Lawrenze