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How To Budget For Google Ads In Singapore

How To Budget For Google Ads In Singapore

One of the most challenging tasks you can face as a marketer is budgeting for Google Ads in Singapore.  Having a well-planned budget is crucial in ensuring that your PPC marketing campaign generates a meaningful ROI for your business. On the other hand, failing to budget is a recipe for disaster and significant losses for […]

December 09, 2021 | By mediaone

5 Reasons Why Singapore SMEs Should Use Google Ads

It’s no hard sell to convince small business owners of the benefits of SMEs Google AdWords. The flexibility, the high Return on Investment, the transparent results, and the ability to tap into a colossal, high-quality traffic source – any other paid online advertising service you can think of must surely come second. Prospective customers from […]

November 07, 2018 | By mediaone

Google Adwords Mistakes That A lot of Singapore Businesses Make

If you want to drive traffic to your website, the quickest way to do it is with Google Adwords. However, there is something that every Singapore entrepreneur should keep in mind when executing this particular method. If your SEM marketing is not done correctly it can be quite costly. In fact, in the worst case scenario, […]

May 06, 2018 | By mediaone

Google AdWords Auction and Bidding 101: The Mechanics Behind It

Google AdWords is creating a dramatic change in marketing strategies over the world wide web. Every day, billions of people do an online search, and Google advertisements are clicked by the million! What Exactly is AdWords? Google’s AdWords platform is a paid advertising system where certain keywords are bid upon by advertisers to have their […]

December 24, 2017 | By mediaone

How To Market My Franchise In Singapore

Singapore is well known for many different exciting things and events across the globe. Some of the more notable include its vibrant food and complementary business scene. Singaporeans are always on the lookout for the latest food and business franchising trends because the spirit of entrepreneurship is very strong locally. Singaporeans know that they can […]

October 05, 2017 | By mediaone

How To Improve Your Google PPC Ads

Recently, Google Adwords made some improvements to their quality score reporting thus making it easier for advertisers to create better and relevant PPC ads. Thanks to the new improvements, users are able to do the following: Watch results better thanks to the quality score component Provide access to historical quality score performance data Ability to […]

September 16, 2017 | By mediaone

How Quality Score Affects Google Ad Rank

Quality Score is the key to great results with Google Adwords. This is because the search results are shown according to Ad Rank. This makes sense for Google. They are a high-quality search engine website with a great reputation. Google certainly would not want irrelevant ads to show up in their search engine. Ad Rank […]

September 12, 2017 | By mediaone

Types of Quality Scores and How They Affect Your Adwords

Account-Level Quality Score Mostly, this entails the results that come from the advertisements and keywords historical performance in a given account. While it is true that Google do not approve the existence of this type of quality scores, the scores have a general acceptation basing on their qualities. For instance, if your account has many […]

September 11, 2017 | By mediaone

Google AdWords now with More Quality Score Insights. How do they benefit marketers and website owners?

The Quality Score is a measure of the performance of your ads. It is common knowledge that click through rate (CTR), landing page experience, and ad relevance have an impact on the score. However, these components are not easily measurable, so you do not have useful insight into what is working and what is not […]

August 25, 2017 | By mediaone