You may have heard of an ad format called Canvas Ads. That should have been a couple of years back. Because recently, Facebook decided to changes its name from Canvas ads to Instant Experience Ads. Nothing has changed though – it’s the same ad format, hugely unchanged from the initial release, save for a few […]
While just about every social-media platform comes with an integrated ad system, Facebook still reigns supreme as the most advanced and targeted ad systems around. For a brand, posting on Facebook is never enough, especially for a new brand still trying to find its footing. Sure, you can even go ahead and pump in some […]
Social media is among one of the most crucial tools for sales and marketing for today’s businesses. Social posts can help you generate and convert lots of new leads using relevant and timely posts on social media. However, the way you approach developing and sharing your content is crucial. If your posts are not authentic […]
According to research conducted by Connected Life and a report published at SGSME.sg Singaporeans spend 6.7 hours a day engaging in online activities. Business operators in Singapore will be compelled to either participate in internet marketing to accommodate members of Generation Z or risk being outsmarted by their competitors. Because digital marketing in Singapore is […]
You’re convinced you did a bang-on job coming up with great content for your social media posts. You made sure that it’s popping. Went through it, editing and proofreading it with an OCD-like perfection, and even ran it through the wringer just to name sure nothing escaped your naked eye. The content is as informative […]
Social media is constantly evolving around the world. In Singapore, social media has seen tremendous growth in the past few years. As a marketer, keeping up with social media trends is crucial and necessary for survival. You need to gain knowledge on how to leverage these social media platforms to your advantage. However, that alone […]
First, we’d like to remind you that there are companies that spend millions running their adverts on the platform, while there are those that spend only a dollar per day for the same — and as it turns out, majority of the companies that advertise on the platform skew towards the $1 daily budget. Regardless […]
SEO can be terribly confusing even to the most experienced web marketers out there. If you need to have a complete guide on SEO in Singapore you can check it out here. Search engine rankings, SERPs, backlinks, authority and all the technical terms online marketers throw in random conversations all the time, all seem like […]
Instagram is the sixth most popular social media network in the world, boasting an upward of 1 billion active users. In Singapore, it’s the fourth social network after YouTube, Facebook and WhatsApp, having attracted 59% of the total population in Singapore (that’s about 3.4 million active users). Its popularity and the rate at which it’s […]
Social media is the most efficient way to grow your business and that’s mostly because it’s focused on driving prospects that are sitting at the top of your marketing funnel. It also offers an ample opportunity to engage them directly, thus keeping the name of your brand fresh in your follower’s mind. Social media […]
