A well-executed email marketing campaign is the backbone of a successful content marketing strategy. It’s far more effective at reaching raving fans than any other digital marketing tool you know, including social media. The biggest challenge, however, has to be figuring out what to do to grow your email list. How do you get more […]
What is Email Marketing? Email marketing is the process of creating and sending emails to potential customers in a bid to establish a cordial working relationship with them, promote products and services. It is one of the strategies used in digital marketing, which consists of promoting brands using websites, blogs, social media, influencers, and so […]
Ask any marketer about how they generate leads, and they’ll be quick to mention email marketing, social media, inbound content marketing, and cold outreach. Now ask them about the tools they use to generate those leads, and they’ll hesitate before giving varied answers. That’s partly dues to the fact that the lead generation tools you […]
Vocabulary SEO Quiz. Define the following words: “SERPs,” “B2B & B2C,” “CTA,” “Above the fold,” “CPM.” If you got all of these words right, then you’re on your way to becoming a fluent digital marketing conversationalist. To many, digital marketing may seem like a minefield of technical jargon. Marketers, just like lawyers, doctors, teachers, mathematicians, […]
What Is Lead Scoring Lead scoring can be defined as the process of assigning numerical values to the leads that you’re generating. You score leads based on the information you have about them. You could also score leads based on the manner in which they’ve interacted with your website or brand. Why Is Lead Scoring […]
Social media started as a device for tracking information that’s relevant to your line of business. It then became an important tool for monitoring web traffic. And now, people are using it to better digital experiences. How – you ask? First, social media, as we know, it is a noisy place. A lot is going […]
If you’re looking for a lead generation strategy that won’t cost you an arm and a leg or require you to take a nano degree, then look no further than the humble, yet effective email marketing. This is a lead generation strategy that no marketer worth their salt would want to miss in their marketing […]
Lead generation is one of the most important business practices in the modern era. For starters, it allows brands to have a pool of prospective customers for their products and services. However, it is one of the trickiest and challenging tasks when doing digital marketing in Singapore today. With that said, there are hundreds of […]
Email lead generation is the most effective means of drawing your target audience to your business. Although some marketers prefer advertising through social media platforms, nothing beats email when it comes to lead generation. Similar to other marketing strategies, emails have to adapt to the evolving needs of the consumer continually. These adjustments are crucial […]
Email marketing is the most effective marketing strategy, despite the presence of several other options. On average, it generates an ROI of 4400%, meaning that you get S$44 for every S$1 you invest. Most consumers are comfortable and familiar with promotional email messages. However, this does not mean that you should send such messages to […]
