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Top Digital Marketing Performance Metrics to Monitor

Top Digital Marketing Performance Metrics to Monitor

A lot has been discussed about setting marketing goals for your business. Now, let’s shift gears and look at the key metrics you should monitor to determine digital marketing campaigns’ performance accurately.  For now, we will focus on the three main strategies used by brands to generate sales, namely; Email marketing Content marketing Social media […]

January 21, 2022 | By Lawrenze

How to Monitor the Performance of Your Digital Marketing Campaign for Optimum Success

Engaging in some sort of digital marketing is a need for every business that seeks to stand out in a competitive environment. Businesses typically engage in conversion-boosting methods such as social media, content creation, and paid ads. Still, there is one major element that they frequently overlook: tracking their performance. Among the most vital components in advertising your […]

October 26, 2021 | By mediaone

Digital Marketing Analytics Tools to Up Your Marketing Game in 2022

The average small-to-midsized business spends between $2500 and $12,000 per month on digital marketing.  That’s a lot of money to invest in what’s typically a rapidly evolving digital landscape.  To keep budgets in check while maximizing investment return, marketers need to have the right tools at their disposal. That is where marketing analytics tools come […]

October 25, 2021 | By mediaone

Importance of Interactive Marketing for Your Business Strategy

The internet came and changed the way we see, shop, and purchase. It brought with it a lot of positive changes. For one, you can now shop from the comforts of your own home. There are no more long queues in malls, no noisy stores to navigate through, and less stress on your wallet when […]

October 25, 2021 | By mediaone

Top 45 Singapore Digital Marketing Specialists to Improve Your Online Presence

According to Statista, Singapore has over 5.29 million internet users (out of 5,908,665), making it the most connected city in Southeast Asia. With its strategic location, low tax rates, and state-of-the-art infrastructure, Singapore is the region’s business center, a heritage site that attracts millions of foreign arrivals every year. Now, couple this with the vast […]

October 14, 2021 | By mediaone

How to Craft the Perfect Digital Campaign (Step-by-Step Guide)

“A smooth sea never makes good sailors.” The same goes for digital campaigns. You have probably already heard of the 80/20 rule, which states that you will find it necessary to invest more than 80 percent of your time maintaining and improving campaigns rather than launching them. That is very much like when building a […]

October 14, 2021 | By mediaone

The Difference Between Content Marketing and Social Media Marketing

The overlaps are rife, and only a thin line separates them. It’s almost impossible to talk about social media marketing without considering content marketing and vice versa.  Quite simply, after having done all the research, you should a)know what your typical consumer likes to read b) find a way to relay it to them as […]

September 13, 2021 | By mediaone

5 Ds Of Digital Marketing For Small Businesses (SMEs)

Technological advancements have reshaped how companies operate and interact with their customers, especially with the rise of the digital economy. In these uncertain times, businesses need every advantage they can get to get ahead. Digital marketing is the new paradigm that is helping companies large and small generate far more business locally and internationally.   […]

August 19, 2021 | By mediaone

How to Cut Down Digital Marketing Costs and Maximize Results

The most important aspect of business management is marketing. Nowadays, over 80% of companies use digital marketing as a way of creating brand awareness. If you don’t advertise your business online, getting clients will be a tall order.  Even though marketing is effective in growing a business, sometimes it can be expensive. If your marketing […]

August 03, 2021 | By mediaone

How Blockchain Technology Will Revolutionise Digital Marketing

Blockchain may be a relatively new technology, but it is already disrupting a number of industries across the globe. What’s Blockchain? A blockchain is simply a database with information that can be shared over the Internet but cannot be easily modified or deleted — think of it like Google Docs for transactions. It utilises cryptography […]

July 12, 2021 | By mediaone