Social media started as a device for tracking information that’s relevant to your line of business. It then became an important tool for monitoring web traffic. And now, people are using it to better digital experiences. How – you ask? First, social media, as we know, it is a noisy place. A lot is going […]
Customer experience is at the centre of every marketing strategy in Singapore. Your goal as a marketer isn’t to sell products or services, but to deliver personalised experiences and meet customer expectations. This demands that you understand your customers well enough to know what offers and experiences are most relevant to them. The point rests […]
Wondering how web design influences customer experience? A website is one of the essential tools for any brand in the modern business environment. It is not only one of the sure ways of future-proofing your business, but it also has a massive impact on brand engagement. Many companies have now realized the importance of a […]
Once a strange tool reserved for the biggest of businesses, chat bots have increasingly become commonplace. These live chat tools embedded into your website is a proven tool for engaging, supporting and educating your customers. Chat bots enhance customer experience, cuts off unnecessary costs of phone calls and extensive mailing lists, allows you address immediate […]
Digital marketing is undergoing significant and rapid changes in a bid to adapt to changes in the market. Singapore marketers are moving away from the mass push-based marketing techniques to the more personalised tactics that focus on communicating with customers across multiple devices that they use. Research shows that the return on ad spend (ROAS) […]
