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What Is Social Media Content Marketing and How to Integrate It Into Your Business

What Is Social Media Content Marketing and How to Integrate It Into Your Business

Content marketing is a tool that businesses use to educate customers and prospects by attracting their attention and motivating them to behave in ways that result in leads, sales, or customer advocacy. Customers and prospects utilise social media to engage with one another and, on occasion, with businesses. This type of communication, resulting in leads, […]

January 13, 2022 | By mediaone

The Difference Between Content Marketing and Social Media Marketing

The overlaps are rife, and only a thin line separates them. It’s almost impossible to talk about social media marketing without considering content marketing and vice versa.  Quite simply, after having done all the research, you should a)know what your typical consumer likes to read b) find a way to relay it to them as […]

September 13, 2021 | By mediaone

How to Exert Your Thought Leadership Online

It’s common to feel an instant wave of negativity when you hear the word “thought leader.” It has become a watered-down, overused and nearly meaningless term. It has been co-opted by the world of big business and over-hyped by marketing gurus. So, let’s cut it down to size, shall we? What’s Thought Leadership? I like […]

August 25, 2021 | By mediaone

Why is Evergreen Content so Important to SEO: The Ultimate Guide

  Imagine having a piece of content that will never run stale. It all boils down to these two magic words: evergreen content. Named after the evergreen trees that never lose their foliage all-year-round, evergreen content never fades in value. They’re consistent in driving organic traffic and will continue to do so for months, years, […]

December 02, 2020 | By mediaone

How To Level Up On Your Social Media Marketing In Singapore

  Running an effective social media marketing campaign is proving to be even more difficult now than it was a few years back. In Singapore alone, about 88% of all businesses are using social media to market their products and services. That’s some heavy competition. So how do you get heard amid all that social […]

September 09, 2019 | By mediaone

What Are Marketing Funnels And How To Apply them in Your Content Marketing Strategy in Singapore

Your business needs a marketing funnel. Ever felt like you have the best product in the world. But for some reasons, no one is buying it? Or perhaps you have no clue on what you should be doing to get new customers. This is particularly the case when you’re trying to sell your products or […]

September 09, 2019 | By mediaone

How To Craft The Right Strategy For Your Content Marketing Funnel

The best way to understand content marketing is to associate it with a first date. You’ve probably heard stories about terrible first dates. A date prospects you were looking to meet turns up late (or even flakes on you). Or it turns out they’re nothing like they looked on that Instagram photo (or is it […]

September 07, 2019 | By mediaone

How to Create Sales Driven Content Strategy For Your Singapore Website

Is there a content strategy — or even a process — that you could adopt today and considerably increase the number of sales your website generates? Well, the world of marketing is always changing. New tools keep on emerging. Fresh thinkers put a new spin on old tactics. Not to mention the bar for quality, […]

August 27, 2019 | By mediaone

Comprehensive Guide To Content Syndication For Singapore Marketers

Content syndication is when content that first appeared on your website gets republished on a third-party website. All formats of digital content can be syndicated, including articles, blog posts, infographics, images, and videos, and so on. The third-party might syndicate your content in its entirety, edit it to create a shorter piece or publish a […]

December 08, 2021 | By mediaone

8 Strategies to Boost Your Online Shopping Sales

Every year we notice how the number of entrepreneurs, solo businesses and online shops grow. It is the era of eCommerce. Whether you have your big online project idea, remote handmade toy shop or an online garage sale, you are a part of the eCommerce community. We usually get on board of the other side […]

July 08, 2019 | By mediaone