The Role of Buyer’s Personas and the Buyer’s Journey in Your E-Commerce Success

The Role of Buyer’s Personas and the Buyer’s Journey in Your E-Commerce Success

As a business owner who has probably been keeping up with marketing trends in the past few years, you may already be familiar with the concept of buyer personas as well as buyer journeys. But as a refresher, a buyer persona is an imagined representation of a customer. When done right, a well-thought-out buyer persona […]

April 30, 2021 | By Lawrenze