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How to Use Brand Advertising in Singapore

How to Use Brand Advertising in Singapore

Have you ever wondered why most organisations still consider advertising on radios, televisions and billboards despite the current most widespread online advertising? Well, it may seem like it is a waste of resources since these kinds of adverts are so much expensive. However, there must be a reason behind the fact that a company will […]

February 12, 2020 | By mediaone

Why You Should Use An Agency To Manage Your Google Ads In Singapore

Common question web owners ask all the time is “Why should I hire a marketing agency to manage my Google Ads? Isn’t the task simple enough for me to handle it on my own? Plus who understands my business better than me?” While there’s nothing complicated about running your own Google AdWords, it could be […]

February 10, 2019 | By mediaone

How to Use PPC To Market Your Singapore Website

Getting a website to people is hard especially in the overcrowded Singapore web. Pay-per-click ensures you get an instant exposure that leads to website traffic and higher sales. PPC advertising is a perfect business choice and ensures a business has maximum reach out without overspending. In Singapore, most of the top visited sites have advertising […]

December 23, 2018 | By mediaone

Tips on How To Optimize Your Google Ads Campaign For Mobile

The internet is dominated by Yoast optimized mobile devices. Mobile devices have transformed how internet users across the globe access their products, Google Ads and services. For instance, in Singapore, 80% of the population own smartphones and three-quarter of these smartphone owners acquire services or products from online stores. Therefore, mobile devices are the most […]

November 26, 2018 | By mediaone

What Are the Pros and Cons of Google Ads – Advice For The Singapore Digital Marketer

Google Ads, previously known as Google AdWords, is an online advertising/marketing platform developed by Google, where businesses can display and deliver promotional marketing adverts, product listings, among others to potential consumers. Google ads are a vital and direct mode of creating awareness to consumers about your brand since, when people visit Google, they search for […]

November 10, 2018 | By mediaone

Basics To Starting Google Ads In Singapore

The digital space is the go-to place for all products and services. It has become a perfect marketplace for the digitized generation. Several factors have enhanced the use of the internet to access all the services that are available in brick and mortar stores. One of the notable reasons for the enhancement of online shopping […]

November 07, 2018 | By mediaone

Top Digital Marketing Certifications in Singapore You Need As a Professional

The digital revolution has redefined not only how we communicate and get information but also how businesses market their products and services. A recent study revealed that 62% of United States citizens who are above 18 years old rely on social media for news and updates about issues and topics that matter to them.  Here […]

October 21, 2018 | By mediaone

How Does Google’s Custom Intent Audiences and Ad Variations Impact Your AdWords Campaign?

For the past one year, AdWords Campaign has been testing out different promotion extensions compatible with your current setup of its AdWords campaigns. This resulted in the rolling out of an all-new User Interface with the Custom Intent audience and ad variation extensions. But how do these extensions affect the effectiveness of the different online […]

January 28, 2018 | By mediaone

Keyword Bids: To Change or Not to Change

Investing in an AdWords campaign can have a significant impact on company revenue. Keyword bids determine how high or low an ad ranks against competing advertisers’ ads. As an account manager, there is, therefore, a lot of pressure regarding whether or when to change keyword bids. In this article, we look at some of the […]

January 17, 2018 | By mediaone

5 Secrets for Excellent Google’s AdWords Account Structure

Everyone tells you that building up a Google AdWords account is hard. But is it really the truth? While AdWords may not have the best and the most user-friendly interface, you can still learn the ins and outs of the platform. What you need is a beginner’s step-by-step walkthrough that will take you from start […]

December 23, 2017 | By mediaone