Numbers don’t lie. Having a solid Alexa ranking will help you to know the overall value and popularity of your brand online. Potential business partners, investors, and customers use this metric to know the state of a company before they do business with them.
Today we will look at three tips on how to get a solid Alexa ranking for your website.
Produce High-Quality Content
Content is one of the primary components of your online marketing campaign. Take the time to evaluate the needs and expectations of the customers and then create A+ content that proves your brand is an authority in your niche.
Accrue High-Quality Backlinks
Trust and authority are two of the primary factors that Google Algorithm uses to ranking websites. Other factors that are employed in the ranking process include;
- On-page keyword usage = 15.04%
- Anchor text of external links to the pages = 20.26%
- Link popularity of specific page = 22.33%
- CTR data and traffic = 6.29%
- Social graph metrics = 5.30%
Guest posting is one of the guaranteed ways of getting high-quality backlinks. While at it, apply the 90/10 rule that states 90% of your efforts should be used to create epic content, and 10% channeled into link building.
Evaluate Keywords Used by Competitors
One of the motivations to improving your Alexa ranking is to outperform your competition. Analyzing the keywords used by your competitors is the first step to not only improving your Alexa ranking but also your SEO campaigns in general.
Get to know which keywords gives them the most traffic from search engines then use the best SEO practices to optimize your site for them. Also, build momentum to increase your content reach and visibility of your brand online. Google Keyword Planner is one of the best tools that you can use to analyze the keywords.
In a nutshell, your Alexa ranking has a direct impact on the progress and health of your brand. Start applying the above tips to get a stable ranking and higher visibility in Singapore.
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Engage an expert SEO in Singapore to ensure you get this right because as with all things in search engine optimisation – most of your time could be spent chasing unproductive activities thinking it will help your ranking.
There are many Singapore website owners who pay close attention to their subscriber count on their website’s RSS feed. Subscribers are the users who are actively signing up to receive every article you post through your RSS reader or your email client. In a lot of cases, these individuals will not visit your site directly. Many find it easier to read all of their articles from one platform instead of visiting several websites at a time.
While this may be convenient for the user and show that people are actually taking an interest in your articles, you must consider how Alexa would view this. When people sign up for your RSS feed, it means that you are not getting as many hits as you could be. So it’s important that you find ways to pull your visitors back into your site. You need to give them a reason to actually stop by.
One of the best ways to do this is to create posts that encourage engagement and discussion. You need to share information that makes people want to add their opinion or find out what others are thinking about it. Implement a comment system that actually rewards visitors for leaving their comments on your site. Systems like Commentluv are great examples.
This isn’t to say that you should encourage people to comment just for the sake of commenting. You should definitely find a balance between rewards and creating an environment for a meaningful discussion. Try leaving open-ended questions at the end of your article and take note of how people respond to it. Take an unusual position on a certain argument.
In many instances, you will find that users don’t have a lot of time to search for the best sources of information. You can act as a resource for them by curating relevant content around the web that they will be interested. What is content curation? This is the practice of researching, gathering, organising, and presenting content that surrounds a specific subject matter.
This means that you will be able to offer content that your audience may not have been exposed to if they had searched on their own. But more importantly, by creating roundup posts, you can drive some toolbar touting traffic. This is also a great way to network with other websites in your niche and get backlinks to your own content.
When using this method, you need to be very mindful of the type of content that you decide to add to your website. Only choose those that add value to the community or that seem to be particularly popular. The more informative and helpful the posts, the more regularly people visit your site and the higher up in Alexa rankings you will go. Remember that your list will only be as good as the content that you curate.
Perform interviews with influencers
Another way to use the value that other industry experts offer is to perform interviews. And the great thing about this particular method is that you can really focus on a certain area of your industry and provide information that is in-depth. Interviews are also a great way to reach out to a much bigger audience, exchange links and form meaningful connections with others in your industry. But perhaps the biggest advantage to performing interviews is that it attracts a lot of traffic to your site, specifically if the interviewee is a well-known expert in your field. And this is great for your Alexa ranking.
When using the interview method, you need to make sure that you are well-prepared. You need to ask questions that your audience wants to know the answers to. One of the best ways to find questions is to poll your audience. Let them know that you will be having a discussion with an industry expert and ask them what they would like you to ask them during the interview. Interviews are a win-win situation for you, the interview, and your audience.
Hold competitions and offer relevant prizes
One of the most fun ways to get a higher Alexa ranking is to hold a competition. Competitions are a great way to engage your audience. The key is to choose a prize that your audience will actually want to win. Luckily, you don’t have to spend a lot of money in order to offer a great prize. Sure, it would be great to give away something that has a lot of monetary value, but you can also provide other forms of currency.
For instance, you may offer a little social currency. More specifically, you could offer publicity. Perhaps you could give them a shoutout on your social media. Or maybe you could promote their business. You could also offer a free product or service. Think about your demographics and what they are most interested in.
The reason this method is so effective is because you can get toolbar traffic, and all of your toolbar traffic will get visitors and recognition. The more influence you have, the more valuable a contest will be to your brand. However, there is a downside to holding your own contests. There are some people who will only participate to win the prize and will have no real interest in your brand. Also, there is always a chance that you could offer a prize that does not interest everyone.
While most people will only take the time to consider Google when thinking about their ranking, it’s important that you consider several search engines. And Alexa is definitely one of them. Luckily, improving your ranking is not very difficult with this search engine. It simply requires that you know what will interest your audience. And this means you need to take time to create a profile that accurately describes their needs and wants. The key is to get people interested and engaged. And you can easily do this with the help of thoughtful discussions, curated content, influencer interviews, and competitions.