Superb Tips for E-commerce Brands on How to Create Hype for Holiday Season

E-commerce Brands

The holiday season is a time for E-commerce Brands to make money. Creating hype is one of the guaranteed ways of getting maximum profits during the holiday season. Today, we look at four superb tips that you can use to create hype without necessarily spending a fortune.

Start Planning Early

Waiting until the last minute to create promotions can result in hasty decisions that will cost your brand thousands of dollars. Avoid that by start to planning for the promos and giveaways early enough. As you come up with the plan, remember that just because clients are ready and willing to make a purchase does not mean that you should wait to promote.

Planning ahead will also give you enough time to evaluate the various factors that could affect your promotion in one way or another. For instance, make sure that you have enough inventory and staff to process incoming orders throughout the season. Make sure that your web hosting packaged has enough bandwidth to support the expected traffic spike. Slow page load speed chases customers to competitors, so make sure that the pages load quickly.

Highlight Shipping Benefits

Why should clients buy a product from you over the competition? You need to highlight the shipping benefits to encourage potential customers to make purchases. According to a recent report, 9 out of 10 clients consider free shipping as one of the factors that they consider when shopping online.

Unknown to most companies is that free shipping is not the only incentive that you can give to customers. There are other options such as overnight and priority shipping. You should not alienate last-minute shoppers, people who place orders a few days before Christmas.

It is also of paramount importance to be clear about the shipping fees. Research shows that 61% of consumers fail to complete the checkout process due to unexpected costs such as fees and shipping taxes. Offer free shipping will lower shopping cart abandonment rate.

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Retargeting should be your Top Priority

The first thing to note is that it is seven times more expensive to get a new customer than to retain an existing one. The holiday season is not the right time to come up with a new customer acquisition strategy. Instead, save time and money by focusing on customers who are already familiar with your company.

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Well, you could get new clients during the holiday season, but that should not be the primary goal when building your holiday hype marketing strategy.

Create Urgency

Creating a sense of urgency will give clients a reason to place the order immediately they come across the offer online. Concisely, give them reasons why they should make the purchase immediately not later. Here are some ideas on how to create urgency.

  • Only five hours left before sales price expires
  • Limited quantity remaining
  • Free shipping or expedited shipping if you order today

Such phrases can be used all year, but they are most effective during the holidays as people want to buy the perfect gifts for friends, colleagues, and family members on time.

Final Thoughts

Start applying the above tips today to get maximum profits during the holiday season. Make sure that you monitor the sales throughout the holiday to avoid any pitfalls along the way.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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