9 Steps To Successful Keyword & Topic Research

9 Steps To Successful Keyword & Topic Research

If you’re looking to grow your business online, you’re probably aware of the importance of having a good grasp of marketing and SEO topics to incorporate into your web content. After all, if you want your content to reach your target audience, you’ll need to appeal to them by speaking their language and using terms and phrases they’re familiar with.

Steps To Successful Keyword & Topic Research

Knowing what keywords to target and how to use them effectively is essential to being able to drive traffic to your website. So if you’re looking to beef up your SEO skills or are just starting out, check out our guide for some useful tips on successfully conducting keyword research for SEO purposes.

  • Step One: Set A Budget

Keyword research is not a cheap process, and you’ll inevitably spend a decent chunk of change on paid advertisements or tool subscriptions if you want to get the most out of your research. Setting a budget can help you avoid wasting money on worthless searches and allow you to focus on the terms that matter to your business.

  • Step Two: Don’t Just Look At The Big Brands

One of the most common mistakes new SEOs make is just focusing on what their peers and the bigger brands are doing. Sure, it’s always a good idea to learn from the pros, but you may learn more by doing your own research and coming up with your own ideas. Your business will grow more organically this way.

  • Step Three: Know What You’re Looking For

Before you begin your research, you need to know exactly what you’re looking for. What type of terms are you searching for? What platforms are you using? Paid or free?

This way, you’ll be more likely to come up with the right keywords and avoid wasting your time looking for something that doesn’t exist. The better you know what you’re looking for, the better you’ll be able to find it.

  • Step Four: Enter The Right Keywords

When choosing keywords, you need to pick relevant words with a high search volume. The former will determine the success of your SEO campaign, and the latter will help you find the right audience.

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In addition to this, you should also look for words that are short and easy to remember. If someone were to try and find your website by accident, they might struggle to come up with the right keywords. 

However, if you use a service that generates words and phrases that people are actually searching for, you’ll be able to drive much more traffic to your site.

Checking the competition is also a good idea. If someone happens to come up with the same keywords you did but has a higher search volume, you’ll need to adjust your strategy. Instead of competing with them for the top spot, you should try and see how you can fit into the niche that they’re already dominating.

  • Step Five: Avoid Over-Saturating The Market

If you end up selecting too many keywords, you may end up over-saturating the market. When this happens, you’ll find that nearly every search result is for a business or website that offers your product or service, making it difficult for someone else to stand out. 

In these situations, you may want to choose fewer keywords and add more variations, such as different spellings or combinations of letters. For instance, if you sell shoes, but someone else is selling clothes with similar keywords, you’ll have a hard time ranking high in the search results.

On the flip side, if you choose too few keywords, you’ll find it difficult to reach your target audience. In these situations, choosing an even broader range of keywords may be a good idea. 

For example, if someone were to search for a reputable luggage store, you might want to consider using the terms travel bags, vacation packages, or family travel since all of these could apply.

  • Step Six: Use The Right Platform

As we mentioned above, you’ll need to focus on having the right keywords to drive traffic to your website. If you’re looking to do this through SEO, you’ll want to stick with a platform that can help you find the right keywords. One of the most popular platforms for doing this is Google Ads.

You can target keywords with this platform and gain access to an audience of millions. Additionally, you can test different keyword combinations and determine which ones work best for your business.

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However, if you want to connect directly with potential customers, you may want to consider alternative platforms such as Facebook Ads, which can be cost-effective if you have a smaller budget.

  • Step Seven: Create content capturing the attention of your ideal buyer

The best way to drive traffic to your site is with high-quality, helpful content that will keep your visitors engaged. You want to create content that’s easy to scan and quick to read so that your audience doesn’t have to spend too much time browsing. Think of ways to educate your audience on the needs of your target market and what you have to offer. Create content similar to what you would publish in a textbook or an article for a magazine to build trust and authority with your target audience. You want to provide value and satisfy your audience’s needs while also encouraging them to keep coming back for more.

You might say goodbye to that boring old website and hello to a new, more exciting approach to engaging with your audience. Since people are more open on social media and are looking for ways to express their thoughts and opinions, it’s a great place to promote a brand, discuss a hot topic, or simply engage with strangers. Make sure you’re posting content frequently and consistently to maintain your presence on social media.

  • Step Eight: Track Your Results

When you begin your SEO campaign, you’ll need to track its progress regularly. This way, you’ll be able to determine whether or not you’re making any progress and whether or not you’re reaching your target audience. You can also use the metrics available to you to determine the effectiveness of your campaign.

As mentioned above, one of the most useful tools for determining the volume of a keyword is the Google Data APIs. You can set up automated searches to find the volume of different keywords or combinations of keywords and then compare these numbers to your own.

This can help you pinpoint words and phrases that are working well for your campaign and allow you to further optimize your content based on these findings.

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The better you use these keywords and phrases, the better your content will perform in search engines. This, in turn, will help you gain more traction and ultimately drive more sales. So don’t be afraid to try different keyword combinations and see what works best for you.

With these tips on how to do successful keyword and topic research, you’ll be able to develop an effective strategy that will help your business grow. Make sure to put this into practice and use these keywords and phrases to make your content stand out.

  • Step Nine: Measure The Success Of Your Campaign

Measuring the success of any type of marketing campaign is difficult. You won’t be able to accurately judge the success of your campaign until some time has passed. If you’re looking to measure the success of your paid search campaign, you might want to take a look at the following:

    • The number of leads generated
    • The amount of revenue generated
    • The cost per lead (CPL)
    • The amount of time it took to get the first lead
    • The average deal size

These are all important measurements when trying to judge the success of your campaign. Make sure to track all of these metrics and measure the success of your efforts over time to identify any trends or patterns that you can use to improve your campaign in the future.


As a marketer, you’re always looking for ways to find better results for your company. You strive for brand awareness and seek to have customers find your products and services easily when they’re searching for something. You’re probably aware that you can’t always rely on volume or cost-per-click to predict performance when it comes to paid searches. You need to rely on data and metrics since they can help you predict how many people will click on your ads and how much they will cost you. That’s why you must carefully research your keywords and topics before making any major decisions.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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