SEO experts and digital marketers in the country usually have a well-crafted checklist for optimizing a web page to rank for a particular set of keywords. The checklist is there to ensure that every step is done right. It does not have to be written down on paper; it can be an On-Page SEO plugin such as Yoast.
Nonetheless, there are mistakes many marketers do when approaching On-Page SEO. Let us look at look three of the most common mistakes and how you can avoid them moving forward.
Keyword Repetition Rules
Most of the SEO plugins are programmed to count the number of times a particular keyword is used in content as well as in elements such as meta description tags and image alt attributes. Well, this is OK but what you need to realize is that most of this software are unequal to the sophistication that Google uses to rank sites. It is recommended to stick to the simple keyword checks and rules, but do not fall for advice such as use one keyword phrase every 100 words.
What you need to keep in mind is that Google is committed to offering the best experience to users and will track how they interact with your website. If they continuously click on your site but bounce back to the search engine result page, it means that your content is off and your risk losing its current high ranking.
The bottom line is, repetition-based keyword usage rules will not always enhance your site ranking; they could compromise content quality and web usability.
Focus on Searcher Intent
The primary goal of digital marketing is to get the best results is to focus on the searcher intent. Your content should resonate with the answers that the web visitor is looking for and so you may have to stick to raw keywords. A basic keyword search will help you to know the specific phrases that people are using to search for your content on search engines.
From experience, it is much easier to create quality content that focuses on the intention of the visitors first, then revising it to conform to the keyword rules. So, don’t put the cart before the horse by focusing too much on keywords usage and forgoing the searchers intent.
Use Related Keywords and Topics
The first thing to note on this subject is that repetitions of raw keywords will not exhume your site full potential in 2017. Google is keen on identifying web pages that use phrases and words that intelligently connect whether logically, semantically, or lexically to the searchers’ queries. The inclusion of related keywords and topics in your content will show the on-page quality analysis systems that the content is relevant to the audience and accurate.
Avoid the above mistakes to improve your website on-page SEO health.