You have probably heard that in the present having a blog is a must for driving your business forward online. A well designed blog can be a real boost for your company. If you have a good blog you will gain more customers, it is that simple.
To put it simply, without a blog your SEO could fail miserably. You could end up with nothing to promote your business on social media. Without being on social media your rivals will gain marketing advantages over you no matter where in the world you are based.
Without the social media presence you will have no clout at all with your potential customers and if you cannot attract their interest in whatever you are selling they will go to another site and act on their call to action buttons or links instead of yours. Without those leads from the links your rivals in Singapore will do better than you.
Okay, hopefully by now you are starting to realise the importance of having a company blog. Yet I speak to many people like you, and they all come with a laundry length list of reasons as to why they are not blogging already. Or why if they already have a blog they could not be bothered to change or update it. An out of date blog is almost as useless as not having one at all, so get writing.
I appreciate that writing or updating business blogs is not on any list of things people running businesses like to do, unless they like business blogging. While blogging about your company is not as much as much fun as blogging about books, films, movies or your favourite football team it will drive your sales forward.
Anyway writing in whole sentences, and then turning sentences in paragraphs that could market your goods or services is not a fun way to spend your day in the office or store.
There are many people around the world in the same situation as you, and often the first hurdle to get over is finding where to start from.
Save time creating blogs by using these free templates
Well the time for time wasting and making feeble excuses is now up.
What is a blog?
People talk about blogs all the time without always being clear as to what they are and why they should be used.
A blog is actually the shortened form of web log and it’s use started in the early 1990s in the earliest days of the internet. The blog was a way to post articles and thoughts so that users could share each others thoughts. These days blogs are not so personal and are more about businesses.
Now people all in kinds of professions and with different interests post blogs every single day. If you want customers to know what you and your business is doing in Singapore then update your blog regularly. Use your blog to show your customers and readers that you are an expert in your particular area.
Once you have finished reading this there is no reason why you are not telling the world what you are doing in Singapore on a daily basis.
Once armed with all this blogging know how you have everything needed to be able to blog daily. When combined with your expertise of the goods or services you are selling you have all you need to have a successful ongoing blog.
If you wish to learn all there is to know about applying blogging and any other kind of writing to the application of marketing your business in Singapore go to the Hub Spot Academy. All you have to do is visit their online marketing training and resource page for sound advice and really useful tips.
How to write a blog post
These tips will tell you all you need to know:
Understand your target audience
Ideally you need to have a good understanding of the characters of the people who visit your website. They must be fairly interested in the goods or services you offer in Singapore to have visited your website in the first place. Consider what you already know about your visitors.
For example you need to tailor your blog to what they do not know and wish to find out about. People want to read something new and informative so avoid writing stuff they already know in detail. Do not waste their time and your effort by simply telling generic things they will already understand.
Go Create Your Blog Domain
As soon as you know your target buyer audience you need to get your blog domain sorted out alongside a Content Management System (CMS) in order to have a host for your blog.
Sign Up to a Content Management System
By signing up to a CMS your blog will gain a host. Any CMS you sign with will let you have a domain for your website, or a subdomain if you are putting the blog on to a pre – existing website.
If you opt to become a HubSpot customer then you can host your blog through their CMS. A fairly popular alternative choice is to opt for a WordPress CMS and domain combination. Such a combination is run from the WP engine. Whether picking a full domain or a subdomain you will have to pair it with a CMS and a hosting server.
This is the reality for any company or individual who decides to start their own blog on their own business website. If you do it well then it is definitely worth all the effort you put into it.
Registering your domain or subdomain
Once you have arranged for your own blog domain it should like this: www.yourblog.com, wherever you are based sites that end .com are always the mostly commonly searched. The precise name between the two periods is entirely up to you, but you can only use an original name.
You can create a subdomain for your blog instead. This can be done either as part of your website, which would look like blog.yourcompany.com, or you can have the subdomain hosted on the site of your CMS provider. If you pick the first option then you will need to register the name of the subdomain with the website host you decided to use.
The majority of web hosting providers only charge a really modest monthly fee for using their services, say a mere US $3 a month for an originally named domain. That is a really modest outgoing when you consider the marketing potential for a blog.
Five of the most common website hosts:
Customise your blog’s theme
It makes a lot of sense to customise the appearance of your blog once you have decided upon it’s actual content.
Ensure that the colours in the background or the foreground of your blog fit in with what your blog is about. For example if blogging about the environment pick green as the main colour as that is the one most people would link with the issue.
If your website is already up and running then make sure the new blog fits in with the site. There are two aspects you should make sure are consistent:
* The logo – if your company already has a logo then make sure the one in the blog matches the one on the rest of your website.
* The “About” Page – the about page on your blog should be an extension of the about page on your main site. You may want to keep the message and the theme the same, even if you decide to make it a little shorter.
Whether the about page is the shorter one on the blog or the full version on your website it should be well worded as it is your mission statement.
Identify the subject for your first blog
You need to take care before choosing the topic for your very first blog. Before writing a single word you should decide whether to write a general introductory theme, or go straight into a specialised area. There may be the option to write about a specific country like Singapore, or more generally for the whole world.
You need to think of going straight into the heart of what business stands for and does, or you may wish to provide readers with a more gentle introduction. For instance, a plumber could go straight into how they would fix a tap. Or they could start off with a general introduction into what can go wrong with taps.
If a plumber uses the template to make the first blog on how to fix a leaky tap then the other four templates could give four more blogs:
* List based post – e.g. “5 ways to fix a leaky tap”
* Curated collection post – e.g. “10 tap and sink brands you should consider buying”
* Slide share post – e.g. “5 taps you could use to replace your tap (with pictures)”
* News post – e.g. “a new study shows that X % of people do not replace their taps as soon as they should”
You can find more examples of blog topics at the very end of this step by step guide.
Think of a working title
Sometimes you may think of several different working titles. Once you have done so, you will find writing on some topics will flow more naturally than working on other ones. Coming up with a working title gives you more substance to a topic so you can begin blogging about it.
Take as an apt example a real blog with the title of “How to Choose a Solid Title for Your Next Blog Post”. The general topic would have been “blogging,” before it was decided to go with the title above.
The blog will often evolve and change as you write it. If the topic changes while you are writing then remember to change the title if the original working title no longer fits with the finished content of your blog.
Do not be surprised or alarmed if the blog you have written does not fit with the working title, just go with the flow, and have you have completed the blog read through it and give it a new title that fits with the content. So go with the flow if the original “taps in Europe” has changed to “best tap fitters in Singapore.”
Write an intro that captures the attention of the reader
In order for your blog to work you will need a snappy introduction that grabs the attention of the reader and does not let go of it until after they have read the whole of your blog. In fact you want the reader’s attention to be so grabbed that they cannot wait until your next blog is published on your website.
You need to find a method of grabbing their attention and make sure they do not stop reading after a few sentences, or even worse, just a few words. This is when knowing your customers and the people most likely to read your blogs comes in useful. A bold headline, a joke, or a fact about what goods or services you specialise in.
Whatever you decide to start the intro with it needs to make your blog standout from the crowd. You need to show that your blog is the one to read first ahead of any of your rivals. The key is to convince readers that you understand their problem, and even better than that you have the ability to fix their problem.
We appreciate that writing an intro can be difficult, amateur and professional writers often suffer from writers’ block, especially when they know how important getting it right is to the overall reception to what they have written. When writers know the virtues of a strong intro it is no surprise that writing one is the thing that they are most to get a block over.
Organise your content with an outline
People can often get their blog wrong by not organising its content before they write. It is a moot point you being the best writer in Singapore, or the worst writer anywhere else if your blog is so chaotic people what should be read first, and what should be saved for last.
How a blog is organised and presented makes the world of difference as to how good or bad it looks. Nobody wants to look at, let alone read a blog that consists of several thousand words of texts not broken up into paragraphs, or interspersed with pictures, graphs or logos.
If you know that your blog is going to contain a great deal of text you must organise it so that it does not immediately put off your reader. Put the text into different sections and subsections, then put images and pictures in between the sections of writing. So if you are based in Singapore post pictures of your store, office, or workplace and may be a local landmark or two.
Start writing that blog of yours
After all this planning, organising and thinking about what to include it is now time to write that blog of yours. Just follow the tips we have given you, and think about everything you already know about what you are selling, and who you are selling it to via your marketing blog.
Stay focused on what you want to achieve through your blog, you know who needs to read it, and you have the knowledge to sell them any of the goods and services that you provide, whether they are Singaporeans or from somewhere further afield.
At this point it is worth checking out the tools you can use to write the best blog you possibly can. You will need to find accurate information and know how to cite or to quote it. If quoting someone or paraphrasing their words you need to acknowledge who said or wrote it originally.
Proof read it, do not let typos ruin your blog
After finally writing your blog you need to check it, or may be even double check before you publish it to your website. It is really easy to miss a spelling mistake, or use the wrong words, or put the right words into the wrong context.
Just doing a quick spell check is not enough to make sure your content not only reads right, it is also spelled correctly. Sure you want people to talk or mention your blog in social media but you want them to do so for the right reasons. You want them to talk about you having the best blog on selling antiques in London, or serving the best burgers in Singapore, yet you do not want to be ridiculed for being the worst speller on any blog in the whole of your country.
Then you need to consider the visual aspects of your blog, it needs to look good, without distracting your readers. You need them to focus on the parts of the blog, which benefit you the most. for instance the links that drive your sales forward, or get the reader to sign up to a link that pays you for each person who clicks on to it.
Do not forget to include the Call To Action (CTA) feature
Ultimately your aim for taking the time and the effort to write a blog is to generate marketing leads or to make money from the people who read your blogs.
To do this you are best advised to include a CTA feature in your blog. Until your reads press that button or click on to that link in your blog then that blog has not yet served its main purpose. As soon as one reader clicks the button or the link then all of your effort has proved to be worthwhile. The more clicks that are made the better use of your time and resources writing blogs has proved to be done.
You may need to work out how to make the CTA more attractive for your readers to activate the link or press that button on their screens. if you operate in one country only then you need to make the whole site tailored to the tastes and the requirements of the people who live, work, and perhaps most importantly work there.