It’s estimated that 40 million small businesses are using Facebook to raise brand awareness and connect with potential customers. Running a successful marketing campaign on Facebook is however NOT easy. That’s because the platform keeps on making regular changes to their algorithm – done to determine which posts gets to appear in the increasingly noisy […]
If there’s one thing to applaud Facebook for is that it never runs out of ideas to help businesses reach their target audience. If they aren’t working on something entirely new, they’ll be making necessary changes to their algorithm to [again] help you increase brand recognition, sales, and customer loyalty. As an online marketer, every […]
Imagine using only six hours per week to boost you’re the traffic, sales, and recognition of your brand without many costs. About 90% of the marketer in Singapore claim that social media has generated exposure and traffic for their businesses. Social platforms are currently a crucial part of every marketing approach, and their benefits are […]
A social media content calendar is a tool that you can include in your social media marketing tool set to assist schedule and plan your content on social media in advance. Like a standard calendar, you need to determine the type of material and time when you want to publish your posts. The only difference […]
The majority of business owners are referring to content as the baseline of marketing strategy. However, the king who determines the fate of your business is the community. You need to use digital marketing strategies that promote your engagement with the online community. With the increased online marketing competition in Singapore, you need to emphasize […]
Are you ready to take control of your social media success? Is your website lagging behind the trends? There are many reasons that can be attributed to this but the fact remains that more people are logging on to their personal blogs and even micro-blogging websites in order to stay connected to the rest of […]
This is NOT the first time you’ve been told this – social media is one of the most effective marketing tools Singapore entrepreneurs and solopreneurs can use to grow their audience and get to interact with throngs of prospective customers or clients. All with minimal effort on their part. The problem is that many of […]
Digital marketing is on the rise in Singapore. More than two billion people globally are Facebook users with about 3.5 million active users been in Singapore. Social media marketing started on Facebook which has continuously retained the top business spot. More so, Facebook is the social media platform with most daily visitors. Other social media […]
Majority of digital business marketers are conversant with search engine optimisation. The strategy involves using search engine rankings to promote your marketing campaigns and has prospered over the years. However, social media is increasingly growing as a top platform to reach target audiences. Social media optimisation is one of the best strategies business use to […]
Instagram engagement is steadily catching up with Facebook in the social media marketing platform. It is at the lead of social media marketing with over a billion users worldwide. The platform has taken several years to gain this popularity and get into the competitive sphere. More Singaporeans are joining Instagram in the hopes of increasing […]
