Influencers have immense sway over their audience. They are selling lifestyles and products to the masses and are doing an incredible job of it. Take Amanda Cerny’s “your daily dose of happiness” for example; at only 28 years of age, she is delivering this daily dose to over 36 million followers. The French comedian Cyprien […]
Have you started implementing Instagram business marketing? If not, you are missing out on something big. You can’t deny that Instagram is one of the most vital social channels used by businesses. It makes branding that relies on visual media, such as images and video possible. If you look at the statistics, content with images […]
What is Social Media Management? Digital marketing comprises multiple moving pieces all geared towards generating interest, nurturing leads, and closing sales. To make this happen, you need to know the ins and outs of every digital marketing strategy and understand how each tactic benefits your campaign. You are probably familiar with using social media channels […]
Facebook is one of the most popular social networks in Singapore and worldwide. Since most of its users visit the site daily, it provides brands and businesses that engage in Facebook marketing with an opportunity to reach out to a broad audience easily. What is Facebook Marketing? Facebook marketing refers to the strategies employed to […]
What is WeChat Marketing? WeChat marketing refers to all processes that are geared towards promoting grow of the business and engaging with the target audience through the popular mobile application, WeChat. It entails sharing content in different formats such as videos, infographics, GIFs, messages etc. Among Southeast Asian countries and the world at large, a […]
What are Facebook Likes? There are two types of likes on the social network. First, a user can like a page, which equates to subscribing to its posts. This means that everything posted on the page will appear on their newsfeed. Second, a user can like a post, which counts as a form of […]
When you’re not particularly au fait about managing your Facebook presence, it’s easy to be unsure of whether to set up a Facebook Page or Group. Some individuals even go to the extent of posting their business messages and links on their Facebook profile –one grave mistake business people make all the time. Granted, things […]
There’s more to conducting a successful social media marketing campaign than just garnering a bunch of thumbs up and comments on the posts you make. Even more important than the tweets, shares, likes, and comments, are the sales leads that you make. Getting your posts likes is a good start. But you need to figure […]
What is Social media engagement? This is a measure of the number of public likes, shares, and comments that a brand gets through its social media marketing efforts. Ideally, engagement is used to measure the performance of a marketing campaign and not necessarily sales. This is based on the fact not everyone who likes or […]
Social media started as a device for tracking information that’s relevant to your line of business. It then became an important tool for monitoring web traffic. And now, people are using it to better digital experiences. How – you ask? First, social media, as we know, it is a noisy place. A lot is going […]
