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Trends in Advertising for Online and Offline Media in Singapore

Trends in Advertising for Online and Offline Media in Singapore

Singapore online and offline media advertising industry has undergone significant changes over the last couple of years. Companies are shifting from the traditional advertising strategies to digital marketing in a bid to keep up with the changing trends and consumer expectations. Online marketing is fuelled by the increased internet connection across the country and high […]

November 10, 2018 | By mediaone

How To Handle Bad Reviews Online In Singapore

In recent times, the digital space has been characterized by intimidation and harassment on some individuals. However, this has not hindered it from becoming the ideal tool for putting your business on new levels. The internet is used to offer many services and products that used to be done by brick and mortar establishment. A […]

November 07, 2018 | By mediaone

17 Actionable Strategies for Influencer Marketing In Singapore

Influencer marketing is a form of marketing in which focus is placed on specific key influential people who influence over potential buyers rather than the target market itself. It identifies these individuals and orients marketing activities around them. The influencer is used as a bridge to connect brands with their followers instead of direct advertising […]

December 08, 2021 | By mediaone

Best Practices for Influencer Marketing in Singapore

Influencer marketing focuses on using influential people in the media to target a specific demographic in the market. This person depends on the type of people who are following him and have identified as the market they are aiming to reach. In Singapore, there are a number of influential people who have made a name […]

November 05, 2018 | By mediaone

How To Find The Right Social Influencers For Your Brand In Singapore

Studies show that 63% of advertisers today use at least ten influencers on each marketing campaign. What reason do you think is behind the exponential growth in influencer marketing? It is because influencers can link with the audience as peers who trust them, and their opinions, knowledge, and authenticity can transform individuals into devoted customers. […]

January 02, 2020 | By mediaone

How To Conduct Influencer Marketing In Singapore

Influencer marketing is one of the latest marketing strategy companies are using to get their products and services to new and existing clients. Unlike other forms of marketing, this strategy targets individuals who have some influence on their potential customers. Social media influencers have built a reputation for their expertise and knowledge on a particular […]

November 01, 2018 | By mediaone

Top 20 Influencers In Singapore 2019

Influencer marketing is defined as using celebrities, persons, companies or organisations who have a significant online presence and follower size in order to influence decisions, thoughts, opinions and trends via their actions over mass media, particularly internet channels and social media. Once a new concept to Singapore’s digital marketing scene, influencer marketing has now become […]

October 29, 2018 | By mediaone

Using Social Media in Singapore to Market Your App for More Downloads

The mobile app space is supersaturated with all kinds of apps. For app developers who’ve been putting in the hours, spending lots of sleepless days and nights trying to come up with a solution the world needs, in the form of an app; how can you get your app seen amid all that room noise? […]

October 19, 2018 | By mediaone

Free Online Social Media Marketing Courses You Should Take As a Singapore Marketer

Profiting In a Digital World through Social Media Marketing Courses Social media seems to be the platform for carrying out all kinds of businesses. The most significant percentage of prospect clients can be found through social media as it looks, making it the best place to make your business known by reaching out to the […]

August 11, 2018 | By mediaone

Some LinkedIn Marketing Strategies That May Work For Singapore

Most Singapore marketers don’t think of LinkedIn as a way to gather new leads for their business. Instead, they view it as a place where people go to discover new careers and update their resume. As far as they are concerned, there is no way to turn this particular platform into new business prospects. Right? […]

July 26, 2018 | By mediaone