Digital marketing is growing tremendously in Singapore. You need to implement the best digital marketing techniques for your business to survive the massive competition. According to research, eighty-one percent of the Singaporeans do online research before buying products and services. It is hence crucial for you to make a step into marketing your business online.
For small business owners, most of them do not know where to start when it comes to online marketing. They move from place to place trying out what may work best for their business. Online marketing incorporates a lot of stuff from social media marketing, blogging to the email newsletter.
Different from what many people see it, digital marketing is easy to integrate with the right support team and the proper knowledge. This article goes through the top best tips for social media, SEO, and email marketing for Singapore SMEs.
Best Social Media Marketing Practices
One of the most effective online marketing for small businesses is social media marketing. It’s easy to start a social media marketing campaign making it a great option. Neither do you need a huge marketing store or a lot of cash to market your business.
You only require to establish a strong social media marketing strategy. Social media has different top marketing platforms that are perfect for your small business marketing.
Let’s look at each of these top platforms and their best marketing practices that you need to incorporate in your online marketing strategy.
Research conducted reveals that there are more than eight hundred million monthly Instagram users. Approximately a half of them open the app more than one time daily. This makes it one of the platforms in which your target audience are more likely to be found.
What makes it popular is its attractive display and user-friendly culture making it easier for business brands to interact with their potential and already existing customers. How can you promote your business using this immense Instagram popularity? Instagram has many business tools features that help you improve your business.
One of the tactics you can use is connecting your business Instagram profile to your Facebook business page, get relevant followers’ insights and monitor how your Instagram posts are performing.
Instagram hashtags are turning to have a great significance in Instagram marketing. You should use hashtags that are based on your industry and are popular. This way, they enable your posts to be seen by more people hence giving your business more extensive exposure.
Examples of hashtags that you can use include #localshop or #smallbusiness. Ensure that the hashtags you use are effective in targeting your target audience. Other Instagram tools that you can make use of are IGTV and Instagram stories.
One of the critical considerations about this is the best time for you to post and the posting frequency on Instagram. But one thing to note is no matter the time or how many times you post; the crucial thing is ensuring consistent posting. All the marketing best strategies require consistency. Your Instagram followers follow you due to your content hence you need to give it to them consistently. By making use of these tips, Instagram marketing will improve the performance of your small business.
Facebook is the biggest social media platform with a population of more than two billion people. It is hence a marketing opportunity that you cannot afford to lose. However, you need to do it right for you to succeed. According to research, more than sixty-two percent of small businesses are not successful in Facebook marketing.
Moreover, approximately fifty percent of small businesses are not getting a good return on investment on Facebook marketing. These statistics mean that you need to use the best strategies for you to succeed in Facebook marketing. This is not difficult as ninety-seven percent of B2C marketers are into successful Facebook marketing.
One of the things you need to do is gaining knowledge of digital marketing and content marketing for you to get fruitful results from Facebook marketing.
With social media marketing, you can easily reach your target audience and analyse your conversion rate as compared to traditional marketing. More so, Facebook provides a perfect platform for interacting and engaging your target audience at any location worldwide.
Traditional marketing cannot offer such services. Understanding your target audience in Facebook marketing is crucial. Majority of the people on Facebook range from eighteen to twenty-nine years old. Your business could massively benefit from Facebook marketing if your target audience is mostly youths of these millennial age range.
Other tips for effective Facebook optimisation are being organised, creative and approachable. If your small business can upload regular posts with high interaction rates, then you will get massive results.
Twitter is an ideal small business marketing platform with a user population of about three hundred million. Twitter is useful in increasing your brand recognition, and developing and establishing your business voice. All businesses have their voices. For example, Coca-Cola digital marketing and advertising revolve its voice of happiness.
Some of its slogans has been, ‘open happiness’, ‘have a coke and smile’ and ‘share coke-spread virtual happiness’. You need to find your best business voice that goes in line with the values and mission of your brand. Posting about it consistently on Facebook will increase your brand recognition.
Use of hashtags is essential in twitter similar to Instagram. You can consult twitter marketing services in a bid to get the best hashtags for your small business. Uploading your blog posts on Twitter or any other content from your business website helps to increase your conversions in the form of customers or email subscribers. You can also use Twitter to maintain top trends in your business industry.
LinkedIn is often overlooked by small businesses as it is mostly used by large companies. Getting into this platform hence keeps you a foot forward ahead of your business competitors. More than five hundred million professionals spend their time on linked in finding colleagues, businesses and jobs. Most of these customers are educated and earn lucratively and getting them as your customers would hugely boost your business.
One of the essential LinkedIn marketing strategies that many brands do not know is content marketing. You can upload your LinkedIn content through pulse and status updates. Pulse is a type of online news feed in LinkedIn where users follow exciting topics. Pulse receives many curated articles daily.
You should write and share your business content on the pulse to improve your business reach out. According to the expertise shown in your content, more people will look into your business deeper. You are most likely familiar with status updates in social media.
You can use your status updates to share your website blog posts. SEO implementation can also help you promote LinkedIn content on other social media platforms.
It is not likely that many people think about Pinterest as a marketing tool to promote their small businesses. However, Pinterest is handy for small businesses. Research shows that ninety-three percent of Pinterest users use the platform to decide on what to buy.
More so, twenty-five percent of site referral traffic is generated from Pinterest. This makes Pinterest a vital marketing tool for ecommerce and small business brands. One of the great marketing tips in this platform is the use of high-quality photos to display your products. This is because Pinterest is a visual platform. Use attractive pictures and bright graphics on your blog posts.
You can also share photos of your happy customers who have used your products or services. Your followers can repin your quality content and share with your friends, and the friends continue to repin it. Two or three posts are hence enough a day. More so, it is not a must that all your posts content to be original; you can repin quotes and images from other Pinterest accounts.
Best SEO Practices
Search engine optimisation includes the strategies that enable you to boost organic traffic to your business site. The traffic is generated from ranking higher on the search engine results page. Majority of internet users do not scroll to the second page of search engine results.
This means that a perfect SEO strategy will enable you to rank higher on the google front page. You should ensure that you optimise your small business website for SEO. Approximately eighty-one percent of online shopper’s use google to make their purchasing decisions. This means most of the online consumer’s research before interacting with a business brand.
SEO enables you to easily reach your target audience through the search engine hence a valuable digital marketing tool. However, SEO is constantly changing thus needs you to conduct some research before getting into it.
SEO Keywords and Posts
It is always tempting for many business owners to overuse keywords that are related to their business with the aim of targeting more people. This may have worked in the past years, but it works no more. Google is now able to identify this kind of keyword stuffing and has started to crack down such articles.
The best practice to help you rank higher is creating and publishing blog posts on your websites that have naturally incorporated keywords. This content will be more relevant, pleasant and valuable to the readers. The more time people spend on your site, the more Google becomes convinced of your higher authority and ranks you higher. This will also lead to higher conversions rate and improved growth of your small business.
Best Blogging Marketing Practices
You cannot afford to overlook blogging as a digital marketing strategy. Blog posts are effective in boosting leads to higher conversion rates, engaging your audience and increasing traffic. Business websites with consistent blog posts receive eight times more traffic than those who have no blogs or do not update them regularly. This traffic generates six times more conversion rates than sites without blogs.
Blog posts provide an appropriate platform to insert SEO keywords in your website for a better ranking on search engines. Additionally, consistent updating your blog posts helps to keep your site fresh and maintain the top rankings on Google. The best place to start in blogging is writing about what your company deals with. This helps to establish yourself as an expert in your industries to the people.
Create topics that your audience is interested in for improved website traffic. Get into the blogging bandwagon and start competing with businesses in your industry that already know the significance of blogging.
Best Email Newsletter Marketing Practices
According to research, about ninety-one percent of people like getting promotional emails from the companies they engage in business with. More so, email marketing is forty times more efficient in converting users to customers as compared to Twitter and Facebook. An email newsletter is different from sales email.
Here, you want to make your content as informative and educational as possible. Your followers are more turned on to read heartwarming blogs rather than a sales pitch. When the time for making sales come, they will have warmed up towards your business and will be ready to listen to you.
When designing your newsletter copywrite, make sure it is simple and easy to read. This is made possible by use of many white spaces for links to remain visible and to tailor the images and graphs used to branding and voice of your business.
Email Newsletter Frequency
Your potential customers and subscribers should be aware of what they are getting into before subscribing. Sending about two emails a day to your customers is spamming them. The best email newsletter frequency is once a week. Let your customers know about it even before they subscribe. Additionally, unsubscription steps should be simple and painless.
Increased customer interaction is one of the best pros for email newsletter marketing. This way, your small business will grow by building close relationships with the consumers. Email newsletter marketing is an effective way of increasing your conversion rates, generating increased traffic for your website, strengthening your trustworthiness and reinforcing your brand voice.
For your small business to grow in Singapore, you have to incorporate the best marketing practices for your digital marketing. Follow these stated tips for each of the marketing platforms and your small business will become bigger and bigger.
You can contact the Singapore based marketing an advertising agency to support you in your online marketing campaigns efforts. Take a step today and watch your business succeed by contact us today for SEO, social media marketing, and digital marketing services in Singapore