The Effectiveness of Social Media Marketing in Singapore
There were 4.60 million social media users in Singapore in January 2020.
The number of social media users in Singapore increased by 72 thousand (+1.6%) between April 2019 and January 2020.
Social media penetration in Singapore stood at 79% in January 2020
The Top Social Media Platforms in Singapore (March 2020)
The Top Social Media Platforms In Singapore (March 2020)
Number of Users
Most-used social media platforms
Percentage of total social media users (January 2020)
Why Is Social Media Marketing Important In Singapore?
Source: SBR Technologies
To give credit where it is due, social media can be considered the biggest drive to internet use, by a huge part, across Singapore and the globe in general. Let’s be honest, before Facebook hit the stage in 2008, we only went online when necessary, maybe to send an email or search for important information.
But with the advent of Facebook, Twitter, and YouTube, and the popularity of the smartphone, the internet became a regular hangout for most of us. As of 2019, roughly 4.6 million Singaporeans are on one or several of the popular social networks. This figure is projected to increase to 4.7 million by the end of 2023. As you can see, no brand can afford to ignore social media marketing in Singapore. Here is the importance of social media marketing in Singapore:
Large potential audience
By promoting your brand on social media, you are introducing it to around 4.6 million Singaporeans. You stand to generate a huge number of leads from such a huge pool of potential clients. Although not every marketing strategy will work as expected, the potential of bagging considerable leads from such a huge audience is high.
Creating awareness and recognition
Singaporeans won’t transact with you if they have no idea about who you are. Declaring your presence on social media is an excellent way of familiarising your brand and products to the audience. Irrespective of your area of specialisation or industry, you can establish contact, engage, and influence social media’s audience to trust your brand and transact with it.
Makes your brand human
The era of the soulless and faceless corporation is over. People want to deal with other people who understand their needs and would waste no second to mingle with them. Social media is an excellent place for a brand to look human and freely connect with people. This way, people feel connected to their favourite brand.
Cuts your marketing costs
Social media is among the cheapest channels for promoting your brand and marketing your products or services. If you consider the CPM (cost per thousand impressions), social media ranks better than any other marketing channel. Sometimes merely being present on social media and engaging your audience is enough, even though the cost of staging Facebook or Twitter campaigns is considerably affordable.
People are bored with the old school corporate-style posts that appear too dry and official. Social media is the best place to socialise with your audience and let out the real personality of your brand. What’s the voice of your brand? How does it present itself? You can answer these questions through the tone you assume on social media.
Is Social Media A Good Place to Sell My Goods and Services?
Social commerce, or the concept of marketing and selling products and services via social media, is an unavoidable way of generating sales for any organisation that’s keen for profit-making. There are several reasons for embracing social media as a marketplace for your products and services. Here is why social media is an excellent place to sell your goods and services:
Business metrics generated by social media tools
Every social network with an advertising platform gives the advertisers an assortment of tools to track the progress of their campaigns. With such tools, you can analyse your marketing efforts and determine whether the ROI is worthwhile or not.
We all know that carrying a campaign you can’t measure its progress is a complete waste of time. Measuring the progress can help the brand to make changes to the campaign where necessary.
Authentic traffic and engagement
The bigger your audience is on social media, the higher the conversions. Better yet, every piece of content you share on social media gets real engagement. People who engage your content more often also more likely to transact with you. By appearing in your audience’s timeline often, you are actually branding yourself.
As far as the internet is concerned, there is no closer a business can get to its audience past social media. The engagement between the audience and the brand is more personal. Therefore, you can personalise your offers as per the needs of your audience.
Also, people like being close to a brand and engaging at any time they please. And there is that part of your audience that may follow you on social media to be the first ones to know when you’ve rolled a sumptuous offer or coupons.
The viral factor
You can start your campaign on social media and inadvertently sweep throughout the internet. Your audience is allowed to like and share your content as widely as they can.
This helps spread your content to individuals you didn’t even target in the first place. If your content is catchy and appealing to the audience, it may become viral all over social media and even the internet. Such publicity could translate into two things: more brand recognition and more conversions.
The Best Social Media Platform for Marketing Your Business in Singapore
It’s not feasible for you to maintain a strong social media presence across all platforms out there.
In other words, it makes more sense for you to single just one platform that you think will be giving you the best marketing results.
Choose a platform based on your evaluation. Which platform do you think is best suited for your business? Which platform do you think has the highest number of active users or has the best options for advertising?
Lastly, you want to choose a platform that attracts the highest number of your target demographic. These are the people that are attracted to your niche. If your primary market is youths or teenagers, then simple logic demands that you don’t pick a platform such as Linkedin or Twitter. Instead settle on Instagram, Snapchat, or Facebook.
It’s pretty simple when you look at it at the surface level, but there’s more to it.
By March 2020, nearly 4.45 million Singaporeans were active Facebook users, which accounted for 74.4% of the country’s entire population.
Facebook still rules, and it makes sense for every functional business out there to run a functional Facebook page. Failure of which, you’ll be losing your fair share of the 2.2 billion active users on the platform. And it just doesn’t end there; they have the perfect blend of demographics. You just have to identify your target audience and figure out the most appropriate way to reach them.
Advertising on Facebook is also easy. Plus, they have one of the most advanced targeting systems. That means you won’t be wasting your ad money on targeting the wrong audience.
Plus, you have a Facebook messenger to directly communicate with your target audience and get them to take action.
Twitter is a tough platform to figure out, but once you discover the trick around it, it’s one of the best platforms to market on. Its key strength lies in the hashtags and mentions, which you can use to track trending topics and even participate in the conversations that are happening.
Twitter has about 323 million active users, all of whom make an average of 500 million tweets each day. In 2020, there are over 1.3 million Twitter users in Singapore. It also presents lots of opportunities to both track and participate in the conversations that relate to your industry.
Twitter has varied demographics, not to be compared to Facebook, though. Its users are split fairly between the sexes, with their ages spreading fairly even. They also have an advanced advertising system that allows you to advertise your tweets, account, and trends.
Linkedin was created with professionals in mind. It’s also the best platform for Business to Business (B2B) marketing.
It’s the platform you want to market on if you’re a startup, freelancer, and entrepreneur. It’s an ideal platform for marketing your skills, expertise, and technical knowledge, regardless of whether you’re a company or an individual.
In total, Linkedin has about 575 million users that are signed up with it. Most of these users are decision-makers, holding different positions across different markets. Studies show than more than 50% of the B2B traffic businesses get come from Linkedin. This makes it the most suited platform for B2B marketing.
Singaporeans are also active on LinkedIn, and by March 2020, roughly 2.83 million or 47.3% of the population are active on this platform. 60.1% of these users are aged 25-34 years.
Pinterest is the most underrated platform on the list. As one of the leading visual-based social platforms, Pinterest is best suited for brands that wish to advertise themselves through images. It suited for brands that want to showcase their products and get their target audience hooked through stunning images.
They even have buyable pins that allow you to sell your products directly from Pinterest, without directing your leads elsewhere.
It’s an ideal platform for marketing fashion and decor products. That’s without saying there’s a more creative way to promote your brand on the platform.
Pinterest has about 250 million users, most of which are predominantly female. This makes it an ideal marketing platform for a brand that wants to market to women.
The demographic is also split across income, age, location, and education level. You’re also allowed to promote your pins and make your posts visible to an even larger audience.
Instagram is another visual-based social platform. The platform was designed for users to showcase their brands organically, in real-time. That explains why the platform decided to include ephemeral content, user-generated content, and live videos. It’s also the platform to sign up for the latest marketing trends within your industry.
That’s without saying that you have the option to directly message your users and talk them into taking action. You can take advantage of this feature to directly respond to both the queries and concerns that your users have, and maybe get them to take action.
More than 250 million users interact actively with Instagram stories every day. The platform has 800 million active users, half of which follow brands actively, while 60% of the users follow other users. That makes it the second most active social media platform out there, next to Facebook.
In 2020, more than 2.113 million Singaporeans are on Instagram, which is 34.4% of the country’s population. Additionally, 40.2% of Instagram users are aged between 25 and 34.
What Social Media Platform Has the Highest Returns on Investment (ROI)
If we were to single out a platform that has the highest Returns on Investment, based on nothing else but experience, we would be quick to nominate Facebook.
It’s also the social media platform that can give Google AdWords a run for its money. Compared to other social media platforms, their Cost per Impression (CPM) is relatively low and well suited for both small and high profile businesses.
Here are the reasons supporting this argument:
- First, it’s because Facebook ads are highly targeted. Plus, they have a huge collection of data categories that you can use to create ads that are 100% relevant to your target audience.
- Facebook has one of the most advanced marketing systems. They have lookalikes, which allows you to build an audience of interested people after gleaning for every relevant piece of data from people who’ve interacted with your website before or purchased any of your products.
- Lastly, we have retargeting, which allows you to follow up your prospect with relevant ads until they’re finally able to make up their mind and reconsider their firm stance.
Trends In Social Media Marketing In Singapore
The digital marketing landscape of Singapore is experiencing some dramatic changes. For instance, several local print media have ceased producing print publications; one of those media houses is Today, which stopped printing in 2018.
This doesn’t mean they’re out of business; no, they’re more on the screen than they are on the paper. Another significant revelation is SMX (Singapore Media Exchange), established at the start of 2018, which was established by Mediacorp and Singapore Press Holding, Singapore’s two major media houses, as a one-stop digital advertising marketplace. These and other ventures guarantee a bright future for Singapore’s digital marketing landscape.
Rapid Changes in Consumer Habits in News Consumption
Singaporeans are increasingly turning to the internet as the primary source of news they do with print media and television. Pretty every other country in the world is experiencing this shift. What makes Singapore unique is that this shift is characterised by mainly 35-year-olds and younger folks preferring to get everything via their smartphones.
Media houses have cited two reasons for going digital: the cost of publishing has gone high while demand for printed newspapers has gone low and, the penetration of smartphones and social media in the population has made it necessary to reach readers where they hang often, and that’s the internet.
Increase in Need for Internet Marketing to Take Advantage of the Boom in Ecommerce
As of 2019, YouTube is the most popular social network in Singapore. With an internet penetration of 84 percent, this is something online marketers would smile for. Data also shows that ecommerce in Singapore is proliferating, with average Singaporean spending over US$1,000 every year against the global average of US$634.
In 2018 alone, Singaporeans spent US$4.1 billion in online purchases. This figure has been rising at an average of 13 percent for the last 5 years and is expected to keep this trajectory for the foreseeable future. YouTube and Facebook advertisements are the most effective way of showcasing your products to Singaporeans.
Augmented Reality Advertising
The success of Snapchat filters, digital city guides, and Pokemon Go are enough to convince any digital marketer in Singapore that augmented reality might be a new frontier if you want to reach the masses.
Augmented reality is poised to an impactful tool for brand communicators to use in social media campaigns. Facebook has already added the necessary features that support this technology, and some brands, specifically IKEA and Audi, have already joined it.
Statistics Of The Top Social Platforms In Singapore
Knowing the top social media platforms in Singapore and their stats will help you come up with a robust social media marketing strategy for your company. In the past, Facebook was the most popular and widely used platform in the country, but over the last couple of years’ Singaporeans have started embracing other platforms such as Instagram and Snapchat.
A recent report shows that Singapore that 82% internet penetration rate. That is higher than the global average rate of 50%. It is also important to point out that the country has the highest mobile penetration is the entire Asia Pacific region at 86%. Based on this statistics, it is essential to make sure that your website design is responsive to succeed in getting leads online.
The total number of mobile phone social media users in Singapore has been consistently rising over the past 3 years with 3.2 million users in 2017 to 3.3 million in 2018 and is expected to hit 3.4 million in 2019. The top 5 most viewed and used social media networks in Singapore are Whatsapp in first place with 73%, YouTube with 71%, Facebook at 70%, Instagram with 40% and Facebook Messenger with 42%.
Singaporeans enjoy high-speed internet connection on broadband and mobile. Currently, the average mobile download speed is 44.37 Mbps and 180.61 Mbps on broadband. All these statistics contribute positively to the growth of social media platforms in the country.
Additionally, 7 out of 10 Singaporeans actively use social media and 1 out of 10 users learn of a new product through advertising on social media platforms. These numbers are expected to increase in 2019 and that is the reason more businesses are turning to digital marketing to reach a wider audience. The time that Singaporeans spend on social media has grown exponentially over the years as well, with the average time spent per individual daily clocked at 2 hours 6 minutes, which is 8% of the entire day.
Here is a comprehensive review of the top social media platforms in Singapore and their stats.
Facebook Statistics in Singapore
Users: 4.5 million (May 2020)
There were 4 529 000 Facebook users in Singapore, which accounted for 75.5% of its entire population. The majority of them were men (51.2%). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 90 000. People aged 25 to 34 were the largest user group. Most of these users access Facebook using smart devices (smartphones, tablet computers).
Facebook Messenger Statistics in Singapore
Users: 3.6 million
There were 3 676 000 Messenger users in Singapore in May 2020, which accounted for 61.3% of its entire population. The majority of them were men (51.2%). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 80 000. People aged 25 to 34 were the largest user group (1 260 000).
YouTube Statistics in Singapore
Users: 4.3 million Singaporeans (May 2020)
YouTube is the second most accessed website in Singapore after Google.com. YouTube gets 5 visits a day and Google gets 9 visits a day averagely. 1 Million Users visit YouTube every month. The age group of 16-34 accounts for 90% of YouTube usage. 60% of YouTube usage happens on mobile phones.60% of users watch YouTube videos to learn about a product. 45% of users choose YouTube over Television.
Most Singaporeans on the internet prefer YouTube as their number one source of videos. At 4 million, it is estimated that 4 in every 5 Singaporeans opens YouTube almost daily. And because the country has one of the largest smartphone penetrations in the world, most of those who visit YouTube do so with smart devices.
4 out of 5 Singaporeans who are connected to the internet and conversant with social media platforms consider YouTube the best source of videos online.
As mentioned earlier, the country has the highest smartphone penetration in the world. 60% of Singaporeans who are fond of this platform watch the videos using their mobile devices. This segment of the audience finds it easier to locate exciting content on YouTube on their mobile devices than on TV.
60% of YouTube users also find it more beneficial to do research on a product via videos on the platform before making a sound decision on their purchases. Most of the users are between the age of 16 and 34 years.
The report also shows that 87% of internet users in Singapore who are aged between 35 and 60 years old access YouTube at least once per month. Six out of ten users who were polled agreed that they often visit the platform to watch one video but end up watching at least three more videos. 60% of YouTube users find more content that resonates with their interests and preferences more compared to TV.
In 2018, local content on YouTube saw a surge in popularity as 8 out of the top 10 trending videos were locally produced. Not only did more Singapore creators join the platform in the past year, there were also a total of 8 local channels that garnered over 1 million subscribers.
WeChat Statistics in Singapore
Users: 1 million Singaporeans
Over two-thirds of WeChat users in Singapore are young individuals aged between 16 to 25 years old. WeChat is ranked eighth among Singapore’s most popular mobile apps. It turns to be more popular than WhatsApp, its main rival globally.
The total number of WeChat users worldwide is a little over 1 billion monthly and is expected to grow in 2019. With its popularity growing rapidly outside of Mainland China, its reach has extended to Singapore andas of thethird quarter of 2017, WeChat had 840,000 users in Singapore. A majority of the users are youth aged between 16 and 25 years old. This interactive mobile messaging application is ranked number 8 among mobile apps with the highest number of monthly users in Singapore.
The application is very popular in China and experts project a surge in users in the coming months due to the increase in the number of Chinese tourists and nationals relocating to Singapore.
LinkedIn Statistics in Singapore
Users: 2.8 million (May 2020)
There were 2 868 000 Linkedin users in Singapore in May 2020, which accounted for 47.8% of its entire population. People aged 25 to 34 were the largest user group (1 700 000).
An average Singaporean on LinkedIn has around 152 connections. There are multiple marketing options on LinkedIn partner messages, custom groups, company page upgrades, LinkedIn display ads, and LinkedIn Ads.
The 2.3 million users in Singapore makes up almost 40% of the country’s population and the age group with the number of LinkedIn is between 25 to 34 years old.The average number of connections per LinkedIn user in the country is 152. You can market your brand on this platform using:
- LinkedIn Ads
- LinkedIn Display Ads
- Company Page Upgrades
- Custom Groups
- Partner Messages
Pinterest Statistics in Singapore
9.84% of social media users in Singapore use Pinterest and is ranked 19th among the most popular platforms in the country. It has 0.7 million users in the country, and 46.2% of Singaporeans use the platform to find information about products, user experiences, and reviews.
You can use the platform to share visuals such as pictures of your products to this audience. Since most businesses in Singapore rarely use it for marketing, there is less competition, and so your chances of getting high-value leads from this platform are high.
Twitter Statistics in Singapore
Users: 1.37 million (2020)
In 2020, there are 1.37 million Twitter users in Singapore. It was found that a majority of local social media users are aged between 25-34 years old. Percentage of its Ad audience that Twitter reports is 50.3% female and 49.7% male. Twitter’s reported adverting reach compared to total population aged 13+ is 26%.
You can use Twitter Ads to promote your brand on Twitter. The Straight Times, Aaron, and JJ Lin are three most-followed people and entities in Singapore.
Twitter is also one of the top social media platforms in Singapore, and so it is imperative to consider using it for marketing purposes. More than 27% of Singaporeans use Twitter, and by the end of 2018, the number of active users is expected to exceed 500,000.
56% of all users in the country are between the ages of 15 and 24 years old.
Apart from using premium ads to promote your brand on this platform, you can hire one of the influencers who already have a large following to pass the message to the largest audience possible in the country.
Instagram Statistics in Singapore
There were 2 247 000 Instagram users in Singapore in May 2020, which accounted for 37.5% of its entire population. The majority of them were women (55.3%). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 70 000. People aged 25 to 34 were the largest user group (900 000).
Snapchat and Instagram Statistics in Singapore
63% of internet-connected Singaporeans use Instagram to socialize with their friends and colleagues through photo and video sharing. There are 1.9 million active Instagram users in Singapore. 54% of all users are female, and it is estimated that 85% of the users are below the age of 45 years. 85% of users aged 16 to 24 years of age use Instagram compared to 58% who use Snapchat.
Another research revealed that 33% of all internet users in the country aged between 55 and 65 years old are now conversant with Instagram and use it regularly, testament that Instagram is slowly getting popular with the older generation, giving rise to the term “Insta-gran”.
On the other hand, Snapchat has not gained much traction despite the increased usage from 19% to 37% between 2017 and 2018. The platform is still behind countries such as Malaysia (37%), Hong Kong (46%) and New Zealand (39%)
With regards to advertising on Snapchat and Instagram, businesses have been advised to take caution not to overdo it as 22% of users have confessed to actively ignoring advertising content while 24%feel overwhelmed by brand content.This could be because the younger generation is more inclined to put their trust in their peers and bloggers rather than direct content from brands and businesses.
Tumblr Statistics in Singapore
Tumblr is one of the least favorite social media platforms in Singapore with only 2.44% of social media users. Just like Pinterest, this micro blogging and social networking site does not have many users in the country, and so there is less competition.
These are the top social media platforms in Singapore that you can use to market your brand to the over 3.4 million social media users in the country. Be sure to study how each platform functions as well as the features available to get the most results. If in doubt – call MediaOne today for a free consultation on how we can help you make waves over Singapore social media.
Tips on How to Leverage Social Media Platforms for Marketing
Social media is the best thing that has happened to digital marketers, and with Singapore having more than 3.4 million social media users, you should use it for marketing your brand. With that said, few digital marketers know how to leverage social media platforms to increase brand awareness and engagement.
Besides this, it can be frustrating since top social media platforms such as Facebook and Instagram are giving preference to individual posts rather than paid ads and marketing oriented posts. In this section, we will look at actionable tips on how to leverage social media platforms for marketing.
Where Does Your Target Audience Spend Their Time?
Several studies show that as much as 70% of Singaporeans are social media users and 10% of these users learn of a new product or service from social media.
While Facebook, Twitter, and Instagram are the most famous social media platforms, it is worth investing in a market study to know which social media platform your target audience uses often.
Study How Each Platform Works
There is more to social media platforms than making posts and expecting overwhelming support from your followers. Besides this, most social media users tend to ignore ads and promotional posts.
This makes it necessary that you learn how each social media platform functions and the available features that can work in your favour. With this in mind, you will be better placed to choose the best social media platform for your marketing campaigns.
Run Contents to Increase Brand Awareness and Engagement
Presently, running contents on your social media page is one of the best ways of leveraging your social media platforms for marketing. This activity will increase your followers, online presence and visibility, as well as overall brand engagement.
The key to a successful contest is to offer something irresistable and of high value to your target audience. With that said, you should use social media contest tools to automate the process of creating and managing the contests.
Here is a proper procedure of how you should run contests on social media platforms
- Outline your goals (do you want more followers? Do you want increased sales or subscriptions?)
- Choose the most convenient social media platform to host your contest
- Have a specific time when the contest will end and the winner announced
- Look at these social media contests ideas, choose one, and create your unique contests
- Promote your contest with sponsored ads and other tactics to get as much visibility and traction as possible
The promoting part is the most difficult, but your audience can do the heavy lifting for you. Set the contest in such a way that every person who shares the contest on their profile, or completes tasks such as sharing on Facebook or Twitter, or Pin on Pinterest, they get extra entries and a higher chance of winning the prize.
Carefully Curate Your Social Media Content
If you are posting content on your social media platforms to keep up with the Joneses, you are doing it wrong. You should put in a lot of thought to every piece of content you post on social media. Here are a few guidelines on what you should post on various social media platforms
- Facebook – it is good for news, and entertainment related content. However, Facebook Groups are a better way to engage your audience compared to Facebook Pages
- LinkedIn – It is the right network for engaging with your B2B audiences on a professional level. You should take advantage of LinkedIn Pulse, to publish and distribute your content
- Instagram – It is perfect for high-resolution static images and short videos, but it will not do much good in directing traffic to your blog or website
- Pinterest – It is similar to Instagram, but with a focus on high-resolution pictures only. However, it is much more effective in driving traffic to your website, blog, and other social media platforms than Instagram
With that said, the content you post on social media ought to follow this criterion
- Address your audience directly
- Use copywriting techniques
- Begin your post with snappy and witty introductions to hook the reader
- Switch the posts up with different types of content, for example, link the posts to videos, blog posts or even ask survey questions
- Always write a description on every link you post. Putting just the heading is a waste of time
Keep “Salesy” Language and Tactics to a Minimum
Have you ever wondered what makes content to go viral? The trick is simple; the creators do not make it obvious that they are doing marketing.
Instead of the usual sales language, strive on creating relationships with your customers. This includes creating an emotional connection with your audience. Once have that figured out, you will see increased trust from your customers, and they will begin buying from you.
In a SproutSocial study, over 57% of social media users find it annoying when brands use promotions with an excessive use of sales tactics. Another aspect of creating trust between you and customers on social media is to publish valuable content that will be of help you with your audience.
Use the Right Tools
With the right social media tools, you can beef up your social media marketing strategy and see improved results. Automation, on the other hand, is the key to social media success for businesses. However, you might end up trying a variety of social media automation tools before finding the appropriate one for your brand.
You should also look into using social media management tools to take off the pressure of managing your social media platforms. More so, there are social media monitor tools that can help optimise your strategy.
However, you will need to create a budget and a list of requirements to ensure that you do not waste time and money on tools that will not work for you.
More Statistics About Top Social Media Platforms in Singapore
YouTube is surprisingly more popular in Singapore than any other social network. According to Statista, 87 percent or about 3.7 million Singaporeans stop on YouTube while surfing the web. This figure is just 1 percent ahead of WhatsApp, whose penetration stands at 86 percent. Close to 78 percent of Singaporeans used YouTube in 2017. Why have these figures jumped this much?
Singaporeans prefer YouTube over TV
The popularity of mobile devices has increased the users’ access to online content than before. Over 65 percent of surveyed Singaporeans cited the ease of finding interesting and relevant content on YouTube as the reason why they prefer the site. The most significant advantage YouTube has over regular TV is its ability to attract a wide variety of content creators who ends up providing every kind of imaginable content. The survey found that YouTube is more popular among the youngsters aged between 16 and 34 years, although the older folks are slowly joining the bandwagon.
With over 3.8 million Singaporeans visiting YouTube at least once every week, YouTube is a top destination for online marketers and content creators. It is estimated that average Singaporean use about 3.6GB of data monthly watching the popular videos on YouTube, which falls into four categories: music, carpool, how-to videos, and videos by local makers.
Shopping, Ads and more
Another research found that Singaporeans visit YouTube to find bargains and shop as it assists them in “trying before buying”. The same research found that three in four Singaporeans find YouTube more useful to search for demos of new products (especially electronics) and 41 percent are influenced by the videos they see on YouTube when choosing a brand to buy. Singaporeans also seem to be quite fine with YouTube Ads – they’re twice less likely to find these Ads to be inconvenient or intrusive compared to those seen on TV.
Recent research conducted by Google and Ipsos indicates that YouTube Ads receive 84 percent higher viewership compared to TV adverts. This is coupled by the fact that all adverts on YouTube are clickable, and as much as 95 percent of them are accompanied by sound which helps drive the brand’s message home.
YouTube is popular across all age groups in Singapore – who come to the site for education, entertainment, shopping, and much more stuff. With more Singaporeans using the site to search for a range of products, businesses eager to grow their client base should establish themselves on YouTube to build their brands and tell their stories.
WhatsApp takes the lion’s share (87%) of Singapore’s social messaging market. Whether WhatsApp is a real social medium or a mere messaging app is debatable, but the company has made remarkable changes to the app since Facebook took over in 2014. Why is WhatsApp so popular among Singaporeans?
WhatsApp was the first web messaging app in Singapore
When WhatsApp Inc. rolled out the app in late 2009, just a few other messaging apps existed but not quite as convenient. At that time, the only app that came close to rivaling WhatsApp was Skype, which proved to be excellent in video and voice calling, but Skype was mainly for PC back then. When WhatsApp hit the stage, however, it was the only free messaging application available, and everyone jumped in with both feet. Today, there are plenty of other options available such as Viber and SnapChat, but WhatApp has remained the messaging app to beat among Singaporeans.
WhatsApp killed SMS
We could never thank WhatsApp enough for saving us from the telcos that used to overprice their SMS bundles back in the days. Besides the ridiculous pricing, sending a picture (it would be converted into MMS format at that time) to a friend was unfeasible to most people. VoIP communication was hard to complete as well. WhatsApp solved all these problems and now we can text, call, and send media over the internet to anyone located almost anywhere in the world, for free.
What has WhatsApp to offer to businesses?
WhatsApp hasn’t devised any clear way of monetizing the messaging app. In 2016, they removed the US$1 annual subscription. Perhaps one of the reasons why WhatsApp is popular is the fact that it is ad-free.
Facebook is the third most popular social network in Singapore, with 82 percent population share or about 3.6 million users. Roughly 3.2 million of these users access Facebook via mobile devices. Most of these users fall in the age bracket of 20 and 35 years.
Facebook seems to be losing its younger users (folks aged between 15 and 18) worldwide partly because of the highly unpopular “parent friend request” problem – young folks tend to lose the fun interest in the site once their parents befriend them. They usually end up on Instagram which is more photo-central but less appealing to parents. Why is Facebook popular among the older Singaporeans?
Facebook is perhaps the easiest social network to use out there. A person as young as 13 years old can have a clear understanding of how the site works within hours of signing up.
To a lot of young people, it is the first place you meet your old high school friends after graduating. And the fact that the features are incredibly easy to navigate and use makes Facebook great both for the seniors and young people.
Source of information
Facebook has joined together over 1 billion people worldwide. If something went viral as far off as Hong Kong, you’d be able to see it through your friend before seeing it on TV.
It has also changed the way we follow the news; instead of having to open all your favorite news sites one by one, you can follow them on Facebook and let the snippets of daily top news slide down your timeline. You can also air an opinion on trending topics and even initiate a discussion with others.
If you are not chatting and liking pictures and videos of kittens, you could be playing Facebook games or using interesting applications. Besides, you can easily join a random group and begin chatting with total strangers. So Facebook is more of a boredom killer.
Facebook gives users multiple sharing options – videos, feelings, status, location, etc. – in a significant degree of length.
No Adult Content
Adult content is still visible in some social networks but not on Facebook. Sharing nude or pornographic content can result in the suspension of the account or criminal action. The fact that Facebook takes this issue seriously makes parents to be more willing to let children on the site.
Why any business in Singapore would want to have a presence on Facebook
No business worth its salt would be willing to lose the opportunity of showcasing its products and services to the 3.6 million Singaporeans on Facebook.
Ponder over this: an average Facebook user spends about 40 minutes on the site, every day; around 92 percent of social marketers do advertising on Facebook; over 30 million business entities run Facebook accounts; the most popular CTA buttons on Facebook are Shop Now (74 percent), Learn More (10 percent), Book Now (8 percent), Download (4 percent), and Sign Up (4 percent). There are more than enough reasons why a business should go out to harness the power of Facebook:
Gathering more leads
Businesses can join and grow their user base on the site. As a business, just having followers on Facebook is not enough, you need to make a connection with them. Smart businesses gather their leads on Facebook and form email lists – so that you can make contact with the community away from Facebook. Most businesses do this through giveaways, newsletters, and contests – and it is a proven system.
Using Facebook Insights
Facebook Insights is to Facebook what web page analysis is to the web – an essential tool used to track such information as unique views, wall posts, fan statistics, photo views, audio plays, videos, etc. The introduction of Facebook Insights has allowed application producers, domain administrators, and page operators to have a better understanding of the user trends on their pages.
According to Statista, Instagram claims 59 percent of Singapore’s internet users. This makes it the fourth most used social network in Singapore. Below, we look at the factors that make Instagram so undeniably popular, especially among the young Singaporeans:
Instagram works well on mobile than anywhere else
Instagram seems to have been specifically made for mobile use. That’s understandable considering that more and more internet users prefer to accomplish tasks and surf the internet using smartphones rather than laptops or desktop computers.
Instagram is image first and images last
People are more responsive to imagery than text. We find it easier to interpret visual information than digesting audible cues and written words. This is one of the reasons why visual marketing (influencer marketing in particular) has gained great success in recent years. Images are of great priority to Instagram that captions are trimmed after a given word count, making them secondary to pictures.
Instagram is easy to use
Instagram’s interface is intuitive and straightforward. You must not click on the like button to like a photo, a simple double tap on the image is enough. Better yet, Instagram constantly rolls out improved features (including slideshows, Instagram TV, stories, and filters).
Reasons why any Singapore based business should consider marketing its brand on Instagram
As of 2019, the total number of Instagram users is more than 700 million, with over 2 million of them being Singaporeans. Here is why you need to consider marketing your brand on Instagram:
Instagram is part of Facebook: This has made it easier to target your Instagram audience using Facebook data. All scheduling and budgeting tasks, the creation and setup of ads are completed through Facebook. As an advertiser, therefore, you don’t require to begin from scratch, once you have already advertised on Facebook.
Instagram ads are less intrusive and, therefore, less likely to upset your targeted audience.
You can integrate Shopify with your Instagram campaigns and sell products instantly.
Instagram registers a higher engagement rate compared to any other social network, thanks to its emphasis on images
When determining the overall success of a campaign, Instagram pays less attention to comments, likes, and counts, and instead emphasises on total recall and reach.
Most internet users use smartphones to socialise, read news and post stories. Most of the smartphones sold today feature powerful cameras that can capture top-quality pictures immediately and post them on Instagram. Anybody can be a photographer. When you combine this flexibility and the variety of filters provided by the app, the platform becomes attractive to businesses eager to make more picture-some campaigns involving millions of photo-loving users.
In terms of cost and ROI, Instagram delivers the best results. It is less time-consuming and more effective compared to other internet marketing channels.
Twitter is the fifth most popular social network in Singapore, with a 34 percent share of total users. Twitter seems to be a favourite of mainly the famous and the rich.
It is also remarkably unpopular among people aged below 20 years, moderately popular among those aged between 20 and 35 years, with a similar approval among the individuals aged between 55 and 64 years. This could be partly because of its less intuitive interface and emphasis on trending topics rather than sharing photos and interacting with close individuals.
According to Statista, just 600,000 Singaporeans are on Twitter. This is a significant number, though, if you consider the total population of Singapore. Twitter is a great place to promote your brand and services via Twitter Ads which displays ads in the form of promoted tweets, promoted trends, and promoted accounts.
These ads are clearly marked as “Promoted” to help the user distinguish them from regular tweets. Twitter also uses location targeting to display relevant tweets to users. Whether you are looking for an alternative to the popular social networks or a new advertising platform, Twitter Ads provides an excellent option to anyone interested in marketing products and services to people aged over 25 years old.
Future Social Media Marketing Predictions
It is estimated that they are more than 2 billion active social media users in the world. Bearing this number in mind, it is logical that corporations in Singapore should be spending more time engaging with their audiences on social media platforms. Social media marketing has however become increasingly difficult. Here are future social media marketing predictions.
Live video content will dominate news feeds
Marketers’ will face the challenge of innovating on the emerging marketing platforms that continuously embrace live video content such as Facebook Live, AR/VR and Snapchat. Although traditional channels (print and social) will remain, live video content will dominate news feeds with different companies competing for customers to advertise their products and services on their platforms.
Constant need for user experience
Many things may change on social media marketing, but the reason that people use social media will remain. To feel and be connected is the primary reason that people use social media. Brands have the chance to package information in an engaging, entertaining, and unique way for their audiences. Many brands are on social media, the relevance and exceptional experience you provide will keep you ahead of your pack.
Empathy in content topics
The past has shown us that the unexpected can and will occur. From elections to referendums, it is a divided world. Content topics from social media marketers have to be empathetic and in line the needs of users. The human nature and the innate ability to comprehend and share the feelings of other people/users in content creation will increasingly come into focus.
Change in social media marketing focus
It will not only be about broadcasting to reach as many individuals as possible, and as often as possible. It is about personalization, targeting individuals with specific content that is tailored based on who they are, what they do and what they are interested in, among many other traits. More brands have embraced this focused approach and others have no choice but to follow suit.
Surviving and creating an impact on social media marketing does not have to be complicated. As these predictions point, it will boil down to simple ideas that uncover the needs of the social audience and developing value in content creation that attracts them to come back again and again.
Trends in Social Media Marketing in Singapore (2020)
- Singapore’s millennials dominate social media
- The most active social media networks in the country are YouTube, Facebook, Instagram, and Twitter
- 4.6 million Social media users in Singapore are reached by ads
- Photos and videos get the highest engagement on Facebook
- Instagram and Snapchat see a dip in ad reach
Social Media Trends for 2020 and Beyond in Singapore
- COVID-19 lockdowns will have a profound impact on digital habits
- Influencer Marketing Will Continue to Soar
- More Regulatory Control and Legal Scrutiny
- Higher Adoption of Augmented Reality
- Increase in the Use of Social Media for Customer Service
- Personalisation will be Paramount
- Local Targeting Will Become More Prevalent
- More Brands Will Incorporate Social Listening into Their Strategies
- User-Generated Content Will Continue to Be Popular
- The Rise of Social Media Communities
Due to COVID-19, while YouTube and WhatsApp are still the most popular social media channels in Singapore in 2020, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat, or TikTok.
During January to May 2020, WhatsApp takes 87% of Singapore’s social messaging market, followed by Facebook Messenger at 52%. WeChat’s user base grew by 9% in 2020, while both Skype and LINE’s respective market share remains unchanged.
WhatsApp holds tremendous potential as a customer engagement and retention tool, especially for ecommerce companies. According to insights from Facebook, 53% of consumers are more likely to shop with a business they can reach through chat.
The fastest way to leverage WhatsApp is to sign up for WhatsApp Business, which automatically gives you a profile, ability to make quickly respond to inquiries, and get message insights.
The Top 20 Social Media Marketing Agencies in Singapore
- Social media marketing
- Influencer marketing
- Reputation management
- Content marketing
- Email marketing
- Search engine optimisation
- Search engine marketing
- Philip Capital
Address: 4B Craig Road | Singapore 089664
Telephone: (65) 6789 9852
Digital Business Lab
- Social Media Marketing
- Social Media Strategy
- Influencer Marketing
- Video Production
- Social Media Listening
- Centre Pampidou
- BNP Paribas
- Studio City
- Polaroid Eyewear
Address: 1 George Street, Level 10, Singapore 049145
- Facebook Marketing Services
- Social Media Analytics
- Nanyang Technological University
- Marina Bay Singapore
- Only Aesthetics
- Amara Singapore
- Artmani Italia
- Foto Hub
Address: 15 Enggor Street #05 – 04, Realty Centre, Singapore 079716
Telephone: +65 6802 3658
- Social Media Marketing
- Digital Marketing
- Influencer Marketing
- Content Marketing
- Inbound Marketing
- NTU Ventures
- Zii VueBox
- Parkway Cancer Center
- The Waffle
Address: 30A Kallang Place #11-08/09, Singapore 339213
Strategic Digital Lab
- Account-based marketing
- Branding awareness
- Lead generation
- Growth hacking
- Social media marketing
- Content marketing
- Performance marketing
- Web development
- Search engine optimisation
- Mobile app development
- Search engine marketing
- PSB Academy
- Enable Asia
- Singapore Kindness Movement
- Golden Equator Wealth
Address: 61 Robinson Road, #12 – 01 Robinson Centre, Singapore 068894
Telephone: +65 6908 3770
Best SEO Singapore
- Social media marketing
- Search engine optimisation
- Online reputation management
- Website design
- Oishi Pan Bakery
- EastWest SVC
- Next Level Singapore
- Monster Prints
Address: 30 Kallang Place #03 – 18, Singapore 339159
Telephone: +65 9687 8077
- Social media marketing
- Experimental activation
- Millenia Walk
- Paper One
- SkinSoul Switzerland
- Singapore Design Week
Address: 6 Raffles Boulevard, marina square #03 – 308, Singapore 039594
- Social media marketing
- Online reputation management
- Search engine optimisation
Address: 16 Collyer Quay #04 – 02, Singapore 049318
Telephone: +65 6557 0349
- Social media marketing
- Marketing audit
- Web design
- Google SEO
- Google Ads
- Asia Retina
- Dental Designs
- HC Orthopaedic
- Doctor X Dentist
- One Face Skin & Aesthetics Clinic
Address: Healthmark Private Limited 31F, 9 Temasek Boulevard, Suntec City Tower 2, Singapore 038989
Telephone: + 63 596 135
- Branding & consultancy
- Creative & development
- Digital marketing
- Social media marketing
- Formosa Holiday
- City Gas
Address: 6 Raffles Boulevard Marina Square#03-308, Singapore 039594
Telephone: +65 9850 9409
- Social media marketing
- Online reputation management
- Search engine optimisation
- Bank of Singapore
- Marina Bay Sands
- Lexus Asia Pacific
- Harley Davidson Asia Pacific
- Shangri La Hotels and Resorts
- NTUC Income
Address: 11B, Stanley Street, Singapore 068730
Telephone: +65 6236 6400
- Social media marketing
- Digital lead generation
- Search marketing
- Digital advertising
- Content marketing
- Digital reputation management
- Qatar Airways
- National University of Singapore
Address: 111 North Bridge Road, #08-19, Singapore 179098
Telephone: +65 6814 2952
- Social media marketing
- Call tracking/ProClick
- Avis Car Rental
Address: 51 Goldhill Plaza #14-01, Singapore 308900
Telephone: +65 65338655
- Social media marketing
- Content marketing
- Media training
- Thought leadership
- Public relations
- ABA Production
- 90 Seconds
- Singapore Yacht Show
Address: 41 Craig Rd, Singapore 089679
Telephone: +65 6221 7239
Amber Creative Digital Agency
- Social media marketing
- Web design and development
- Google Adwords
- LCMS Traders
- Kritika Online
- i-Global Holding
- Hitcheed Digital Marketing
Address: 8 Burn Road, Trivex #7-11, Singapore 369977
Telephone: +65 6904 8865
- Social media marketing
- Web design and development
- Web maintenance
- Brow Art Asia
Address: 57 Ubi Avenue 1 #03-02, Ubi Centre, Singapore 408936
Telephone: +656513 8528 / +656513 8529
- Social media marketing
- Web design and development
- Branding and logo design
- Website updates and maintenance
- Tune Protect
- Mitsubishi Triton
Address: 128 Prinsep Street #01-01 Sin Thai Hin Building, Singapore 188655
Telephone: +65 8399 874
- Social media marketing
- Community engagement
- Media planning and execution
- Digital marketing strategy
- Levi’s Singapore
- Singapore Polytechnic
- Maybank Singapore
- Park Hotel Alexandra
- Toshiba Malaysia
Address: 998 Toa Payoh North #03-25, Singapore 318993
Telephone: +65 6950 3368
- Search engine marketing
- Digital strategy consultancy
- Saatchi & Saatchi
Address: 998 Toa Payoh North,#03-25, Singapore 318993
Telephone: +65 6950 3366
- Social media marketing
- SEO services
- Mobile app development
- Open source ERP
- Web app development
- Phoenix Quartz Surfaces
- The Romance Collection
Address: 11-03 Vision Exchange, 2 Venture Drive, Singapore 608526
Telephone: +65 6209 2631
25 More Social Media Marketing Agencies in Singapore You Can Consider Hiring
Where you find it hard to execute a proper social media marketing strategy (or even figure out one), why not consider hiring the services of a social media agency in Singapore to help you out. We’ve compiled an additional list of 25 best social media marketing agencies in the Singapore for you to check out and make the first bold step towards your online success.
Here goes the list:
Construct digital is a B2B online marketing agency that offers three pillars of services digital marketing, web development, as well as data and strategy. It’s a team-driven agency that’s committed to delivering the best social media solutions to different types of business.
The company has worked with different types of businesses, including small businesses and fortune 500 companies, to name a few. Their marketing solutions cover all aspects of your digital marketing process. They also provide consultation services, in addition to handholding their customers every step of their digital marketing journey.
iProspect is a full-service digital marketing agency. The company offers varied digital marketing services, including display advertising, paid searches, search campaigns, and social media marketing.
Having been founded in 1996, they’re one of the oldest digital solutions in the country. They’re an award-winning online marketing solution, whose secret of trade is applying a human touch on every single aspect of their marketing process.
They’re well known for reshaping brand strategies with the sole aim of meeting the ever-evolving demands of the fast-shifting world of business while addressing every single one of your business objectives.
iFoundaries was started in 2005; and since then, the company has only had one goal in mind – to help businesses come up with marketing strategies that keep their brands attractive to current and prospective customers.
It’s a result-oriented company whose focus is providing the best digital results to every single one of their clients. Supported by both an experienced and talented team of marketing experts, the company knows how to blend different digital solutions for the best marketing results possible.
2Stallions is ranked as one of the best social media agencies in Singapore – and that’s mostly because the company is always keen on listening. They understand that to help you succeed; they must be keen on taking every single one of your instructions. After all, no one understands what you purpose to achieve with your business better than you.
Their innovative services are meant to help you grow brand awareness and increase your client base through relevant targets. The same can be said about their social media services –with which they’ll be using to help your brand develop a deeper connection with your target audience, and in the end, boost your traffic, rate of engagement, and sales.
5: ANT Team
ANT Team is the real McCoy when it comes to social media marketing. Their experience and expertise allow them to work on your social media presence and convert it into real business. Besides drawing more followers to your brand, they know how to convert them into sales or direct them to your site to take whatever action you have in store for them.
Their line of services is not limited to social media services alone; they can also help you with Facebook ads, Google ads, and so much more. Plus, they’re among the few agencies in the country that have partnered with Google and all the major search engines.
This Singapore-based marketing agency operates with a workforce of 75 people. It’s one of the leading digital marketing agencies in the region, having conducted hundreds of digital marketing campaigns since it started.
The company specialises in online advertising, branding, and brand positioning, to name a few. They also deal with online traffic and analytics, where they try to help their clients outperform the competition they have.
7: Absolute PR
Absolute is a boutique digital marketing agency that has PPC, SEO, PR, and event marketing in its service roster. It’s an eight-member team of marketers that aims to help Singapore businesses increase both traffic and sales through social media and other platforms.
The company can handle every aspect of your social marketing process. From helping you set up your social media platforms to crafting a stunning web portal for your business and optimising it for SEO and everything else, the agency is well-acknowledged as one of the best performing providers of digital solutions in the country.
Circus social specialises in social media marketing. It’s a 30-member team that focuses on nothing but marketing your business on social media and other digital platforms.
Any business person that hires them is usually blown away by the commitment each member of their teams devotes to their project. With them, it’s always about making your business succeed, with nothing left to excuses.
One9ninety is an award-winning social media marketing agency in Singapore. Since 2013 the company has been partnering with various brands all across Asia in both developing and executing digital strategies that are meant to help their businesses grow.
They’re among the few social media marketing companies that can confidently say they care about their work and are equally interested in your success.
They have one of the most qualified teams of marketers that appear to get along pretty well, which is a great experience for any business that gets to work with them.
10: Bricks and Clicks
Bricks&clicks is not your ordinary social management and marketing agency. But one that’s so devoted to what they do.
As the name suggests, the company focuses on creating quality ad copies that grab attention regardless of the platform they’re posted on. They work with a team of experienced social media marketers that understand the finer details of marketing your business on the various social media channels, including Instagram, Facebook, Linkedin, and YouTube.
Suffice it to say the company can help you manage your social media presence and even transform it into a reliable interaction centre for existing and prospective customers.
Resonance is a well known digital interactive agency that focuses on helping Singapore brands come up with digital solutions that create relevance and resonate best with their target audience.
They have been doing this for years, honing their skills in the process and building their core competency in creating useful social media experiences that snugly align with their clients’ goals and expectations.
12: Salween Group
Salween Group is a full-service digital marketing and branding agency that focuses on helping businesses from all across Singapore, and other parts of Asia set up strong online presences. The company works with a team of copywriters, social media analysts, and strategists that will be working together to win you more social media followers and figure out the best way possible to convert them to sales.
13: Jack & Chaz
Jack & Chaz has been helping businesses in Singapore, regardless of size; manage their social media pages like real professionals. It’s the company you’d want to hire if you’re looking for a way to achieve brand greatness through positive social media marketing and effective branding.
Elevan isn’t that much of a big company, but make no mistake – it has both the experience and technical expertise to run with your social media marketing campaign like no other company.
It’s one of the companies that we can confidently say are full of surprises. Underestimate them at your peril. For all we know, the company has been helping brands, regardless of size, boost their online visibility – and must we remind you how successful they have been with every single one of their projects.
15: Surge D
Surge D is rated highly in the digital space, and it’s all because they deliver on their promises. The company specialises in digital marketing, with social media marketing being part of their core strength.
Plus, the company is always available to clients that want to talk to them before deciding on whom to hire. They’re among the most responsive online marketing agencies in Singapore – if they don’t respond to you immediately, then you can bet it will be soon enough.
16: AKA Asia
AKA Asia is a 32-member PR and social media marketing firm based in Singapore. The agency is widely known for delivering powerful marketing campaigns meant to drive business in one direction – forward.
Their focus is on helping brands discover their inner potential and unleash it for their success. They also have one of the most creative teams, passionate about delivering results with no room for excuses.
Loki offers full-service digital marketing solutions to business brands in Singapore. The agency is located in Kuala Lumpur but has managed to create exciting marketing experiences for businesses from all across Singapore.
The agency tries to combine their expertise in strategic planning with their ability to put together quality content that converts, and the drive to bridge the gap between your business and target audience.
Cereal Digital operates like marketing software (Marketing as a Service — MaaS). The company is focused on delivering top-notch digital marketing services for start-ups, Multi-National Corporations, and SME’s from all parts of Singapore.
They’re one of the leading providers of social media services not only in Singapore but in Malaysia and some other parts of Asia also.
19: Awesome Media
Awesome Media consists of young marketers with a boiling passion for transforming all your digital ambitions into a reality. They promise to help your business reach prospective customer lurking on the various social media platforms.
The company can even create awesome videos that you can post on Facebook and YouTube to appeal to your audience in a manner that they’ll have a hard time resisting.
The company handles everything –from idealising, to scripting, to shooting, and to editing the videos for you.
20: Cognito Asia
Cognito Asia integrates financial PR and digital marketing. The company specialises in three things – tech, fintech, and financial services. It’s a multinational agency with offices in Singapore, London, New York, and Hong kong.
Their primary focus is on helping businesses within their region of operation improve their performance while managing their online reputation.
Dstnct is an instinct-driven digital marketing agency in Singapore. It’s a company with deep experience and expertise in youth consumer and digital social marketing.
It’s a business whose strategy is centred on the people it’s targeting. Their secret of trade is engaging with brands and their target audience before establishing a connection that will play right into the strategy they come up with.
22: Dentsu Media
Dentsu Media was founded in 1994. Since then, it’s consistently appeared in the top 10 list of the best digital marketing agency in Singapore.
The company offers a full range of integrated marketing services and is the only agency on the list that also features an in-house media arm. They also have a dedicated content division that churns out sports and entertainment articles that complement the marketing needs of their clients.
23: Group M
Group M, a parent company to a series of WPP media agencies including MediaCom, MEC, Maxus, and global operations, is a leading global management company serving the whole of the Asia Pacific region.
The company operates as an industry leader in content creation, social media marketing, finance, and proprietary tool development, to name a few.
EastWest is an entrepreneurial PR consultancy firm for Singapore business owners and marketers that want to gain online visibility. The company was established in 1995 and has managed to work with start-ups and high-profile brands from Singapore, India, and China.
Their primary focus is on helping brands get noticed by prospective customers on search engines and social media
25: Media Outreach
Bringing out the list of top 30 social media agencies in Singapore to a close is none other than Media Outreach, a ten-team online marketing agency whose services straddle 21 other countries, besides Singapore.
The company has both the experience and expertise that’s needed to run an effective social media marketing campaign, and which you can trust will be helping your business grow tremendously.
Why Should I Hire A Social Media Marketing Agency?
Social media marketing is one of the must-have digital marketing strategies any organisation worth its salt can’t afford to ignore. While it is relatively easy to embark on SMM on your own and reap significant benefits, it is prudent to hire SMM professionals to undertake the task.
Here are 10 reasons why you should hire an SMM agency:
SMM agencies are knowledgeable about best SMM practices and budget maximisation tricks
If you want to remain competitive in your industry, you should hire an SMM agency than will only apply the most effective SMM practices while getting the most out of limited budgets. Towards the end of 2018, Facebook made changes to its algorithm to pay less attention to organic reach. Only the experienced SMM agency would get around such obstacles. Also, SMM agencies will help your organisation squeeze the most out of your limited budget. They know the best practices to structure the campaign and target the audience without on most of the popular social networks.
The agency will do all the targeting and go a mile further to provide analytics that shows the progress made by your campaigns. These tangible measurements are essential when examining your ROIs and making decisions whether to make changes on your campaigns, expand them, or scrap the altogether.
The SMM agency has all the tools and expertise needed to complete the task
The SMM agency will do what your organisation hired it to do. The agency has an experienced team of professionals and the right tools to bring the results you need. It is very much like outsourcing a technical task to people who know how to do it best instead of saddling your own inexperienced and/or poorly equipped employees to undertake it.
You don’t want to embarrass your brand
A poorly structured and executed social media campaign may flop and prove to be devastating to your brand. For instance, if you aren’t experienced or you don’t understand social media very well, you could post things that look humorous to you, but you may not know that a section of your audience would be offended with those same posts. The SMM agency, on another hand, always knows what to do and how to do it well.
The organisation will gain expertise by learning from the SMM agency
SMM agencies tend to think widely when trying to find what works best for every organisation they deal with. When you hire their services, your organisation gets to learn from their expertise and could apply them in the future without requiring hiring another agency. Better yet, SMM agencies like thinking outside the box, so there is a strong chance what your organisation will learn from them will be one of a kind in the entire industry.
You’ll save some money
Hiring an SMM agency saves you money in two ways: firstly, you won’t need to buy the tools necessary to launch and execute your campaign successfully, and secondly, they will squeeze your budget to get the most out of it. Perhaps the biggest benefit is the time you’ll save by contacting the experts to complete the task faster than your in-house team.
Qualities of a Great Social Media Marketing Agency
It is easy to select an SMM agency for your organisation because you have more than enough options to choose from. However, all SMM agencies aren’t necessarily the same. And while hiring an SMM agency can be a good investment when you consider the fact that your social media campaigns will run deep into the future, selecting a wrong SMM agency could prove costly to your organisation.
For these reasons, you would want to choose only the best and reliable SMM agency from the pack. Look for the qualities when selecting your SMM agency:
Level of expertise
A great SMM agency should have expansive expertise in social media marketing across several social networks. Does the agency have a proven record? How many projects has it undertaken? What is the success rate of its previous projects? You might think you are nitpicking, but the fine details you would get by asking these questions can help you separate a truly great SMM agency from a pack of not-so-great agencies.
It is data-driven
A great SMM agency places a high price on data, analytics, and measurements – the agency knows the success of your campaign depends on data and ability to deduce inferences from the analytics. With that said, you want to hire an agency that will get the analytics right, track the success of your campaigns impeccably, and help you get more ROI from them.
Team of experts
An SMM agency is as great as its team of professionals. The agency can never be successful without having the correct team of experts. So if the team is qualified and is experienced enough to do great work, you can rest assured the same expertise will be reflected in your projects is you hire them. Do not be shy to dig into the qualifications and experience of the professionals in your potential SMM agency.
Having a team of great professionals is one thing, and having the right tools to complete the task is another. Today we have an array of incredible high-tech tools essential for bringing the necessary results to realisation. It would a shock to meet an SMM agency that doesn’t use those tools. A great SMM agency is also knowledgeable about the latest technologies in the industry.
Knowledge of the customer’s needs
A great SMM agency will take no time to understand your needs and come up with solutions to those needs. If the agency doesn’t understand its customers, leave alone their needs, it is probably not experienced in the industry, hence unsuitable for your project.
Focus on revenue generation and growth of the business
Most digital marketing companies focus too much on beautiful design, lead generation, and user engagement – they seldom think of how to connect such strategies with the profitability of the organisation. An SMM agency of that kind isn’t great. A great agency should keep in mind the organisation’s need to generate revenues from social media marketing strategies because that is one of the reasons why the organisation would venture on social media in the first place.
Tools a Social Media Marketing Agency Would Use
SMM tools have three benefits: they shorten the time spent on setting up the marketing strategies; they boost productivity and; increases the efficiency of the entire drive. Besides, SMM tools can prove beneficial in handling an array of other things, including:
- Managing multiple accounts
- Monitors the keywords and hashtags
- Schedule posts when you’re unable to go online
- Do the necessary analytics and prepare reports
- Allow several team members to work on a single task simultaneously
Here are the top SMM tools every dedicated SMM agency must possess:
With Agorapulse, managing your social media accounts becomes as easy as winking. This application neatly lists your accounts on a dashboard on the left part of the screen while allowing you to use the rest part of the screen replying to messages in your inbox, monitoring the engagements on your posts, and publishing new content.
Buffer almost beats Hootsuite when it comes to scheduling. It also comes with a bunch of easy to use analytics features and options to share your content across more than one social network and accounts. The ease of sharing content across social media networks becomes even easier when you install Buffer extension on your Chrome browser.
Feedly puts your content’s indentation on autopilot. It is also a great tool to use if you are eager to understand what influencers from which niche are talking about. To make the most out of Feedly, add the RSS feed(s) of your favourite writers or blogs, and the tool will trickle their content down your screen, all organised by topic and time.
Are you bad at graphics design that you would want a tool to help edit photos and choose themes for your blog? Just install Canva. It comes with most fonts, colours, and templates you need to add the magic on your pictures. Some of the stunning images you create with Canva can be used as part of your social media content.
PostPlanner is a master scheduler when it comes to Facebook posts. But every other tool comes with this feature. So PostPlanner evolved a little and added few cool features such as identifying the best performing for a given hashtag social media account or topic.
This social intelligence tool helps you discover brand new target audiences, segment them, and create content that would be appealing to them. Besides, it gives you an understanding of your audience by giving you some insights about what they like and how they engage with content on social media. It also helps you track and prepare reports when you are optimising your audience engagement.
Tweepi is designed to help you acquire more Twitter followers. It will identify users who are more likely to be interested in your topics then help you engage them by mentioning their usernames in your tweets, following the, or adding them on a list.
This security tool works with all top social networks, twitch, as well as Apple’s Store and Google Paly to protect your brand from hackers that might be looking for ways to take over your social media accounts. Besides, ZeroFOX helps you protect your brand’s reputation by removing impersonation profiles, removing disruptive and offensive content, and protecting your followers from scammers.
Followerwonk was exclusively made for Twitter. With Followeronk, you can analyse your Twitter audience and make optimisations at a click of a mouse. It also creates a suggestion list of people you might be interested in following.
This tool gathers real-time data as fast as would want it to. These bits of data can be used to prepare reports, measure real-time performance metrics, and export them as tables or graphs. It also suggests to you who to engage more and how to boost the effectiveness of your content.
Twitter Analytics is Twitter’s free tool availed to users for free to measure the performance of their marketing campaigns. It will reveal to you the number of impressions received by your tweets, your tweeting activity, profile visits, number of mentions, and engagements, among other bits of information.
This sneaky tool allows you to eavesdrop on your competitors, connect with your influencers, monitor the performance of your campaign, and make some tweaks on your profile. It is one of the free campaign research tools you don’t want to lack.
Some Broad Strategies A Social Media Marketing Agency Might Use
The success of your social media marketing can depend on an array of factors; the strategies employed by your SMM agency are some of them. You only hire the agency you think is qualified for the task and let it embark on it in hopes that the company will apply everything at its disposal to make things work. Here are some of the strategies your SMM agency may employ:
Chatbots are starting to take over internet-based customer care survive platforms. They offer a better alternative to humans when you’re looking for a way you can respond to the queries lodged by your customers. Today, chatbots are flexible enough to not only integrate into sophisticated websites but also social media accounts as well. This is especially plausible because most people, especially millennials, are more comfortable interacting via social media than on corporate websites. Chattypeople and other similar platforms can help you integrate and AI-like chatbot on your social.
Here are the advantages of chatbots:
- You must not be a programmer to create them
- Can satisfactorily answer your customers’ questions
- They can respond to orders sent from the comments section or and Facebook messenger.
- They can flawlessly integrate with popular payment channels
Establish a personalised experience for your clients
If your SMM agency decides to integrate chatbots, they will automate some repetitive tasks and even go further to establish a more personalised experience for your clients. To get the most out of this strategy, consider creating ads that redirect the audience to your Messenger window where your chatbot is located. Connecting your chatbots with your ads brings four benefits:
- Makes your customers change the traditional view they have about you always trying to sell things to them
- Creates a more personal customer experience
- Can increase sakes dramatically
- Creates a fan base of loyal customers
Create a quality content marketing strategy
Great content is worth its quality in gold – if the content is of high quality, the audience will keep engaging it, and that’s all you need to make this strategy successful. However, quality content could be a waste if it is not posted using the right schedule. If you get the scheduling right, you will attract the attention of the correct customers at the correct time. Quality content can be created free of charge, but you’ll be shocked at its ability to attract a large number of organic audiences.
Create a community feeling for the audience
Yes, followers are a valuable metric on social media, but they are not everything you need to succeed. Your brand shouldn’t always sound like a robot – it’s boring and can be a turnoff. The brand should connect with the audience by adding a pinch of emotions and humour that they can relate with because, you know, social media is mainly about socialising. And if you bore your audience with the same kind of content for a long time, they’ll just quit following you. Here is how the brand may be interactive with the audience:
- Asking the audience to like and share the content without imploring them
- Once in awhile sharing and liking the audiences’ posts
- Providing the audience with useful or newsworthy information instead of details after details of your products
- Asking the audience to express their opinions on a range of issues
- Posing questions to your audience
How To Find A Good Social Media Marketing Agency In Singapore
For the past several years, the social networking service industry has become prevalent all over the world. States like Singapore has a significant number of users of Social media platforms such as Facebook, which has more than 50% users, Twitter with around 12% users and Instagram having about 5% users in the country. Businesses have consequently established a means of marketing themselves through these platforms. They deploy agencies to promote their services and products by advertising them on social media.
The primary basis of the growth of your business would be the social media marketing agency you choose. Therefore, it is essential to take some factors that may facilitate your decision making into proper consideration before selecting any agency. Here are some questions you should raise to weigh the proficiency of different agencies.
What is their field of specialisation?
Before selecting any company, it is crucial to determine if they are specialised in social media marketing. A company may label itself a digital agency whereas it is involved more in promoting content rather than the idea and products of your organisation. A company categorised under social media marketing would be more reliable, since its workers may be more creative and skilful as they are more experienced.
Have they ever dealt with such a related business?
An agency may be proficient in social media marketing after undertaking several projects. However, have they ever been involved in a similar business like yours? If so, they may be more likely to yield better outcomes than a company that has never worked with a related business to yours.
Can the agency attest to their successful marketing involvement?
The agency company should provide evidence to their previous operations, such as case studies including their involvement. They can as well provide links to their various customers whom they are promoting businesses for in the specific social media programs. If a company declines to provide such information, you should least consider working with them.
Did they show interests in your business goals?
Once you contact the preferred company, you can determine how earnest they may be in providing you with quality services. Determine if they enquired about the objectives of your business and if they did, how sincere did they seem or sound? A company that enquires more about your business will most definitely offer you excellent services, as they clearly understand the business requirements.
Which criteria do they use to assess the performance of the program?
Before selecting a company, you should establish how they determine the level of success attained by the social media campaigns. It might include fundamental factors such as the number of people the program has reached and how many of the people were actively involved in the program. For example, the number of likes and comments on Facebook and the number of invites in LinkedIn will help assess the performance. A plan may be evaluated and termed successful if there is a considerable number of people involved and newer ones continuously being reached. Its success can also be determined by the level of increase of website traffic it causes. The company you choose should most preferably be using criteria that relate to your business.
How many clients are assigned to one worker?
It is also important to consider the number of clients that are served by one member of staff in the agency company. In Singapore, you would realise that some companies will assign 20 – 25 clients to one employee. That would be reasonably unmanageable during the working hours for a single worker. You might consider companies that assign around 4 – 6 clients to a worker since the promotion process would be more efficient. Substantial energy and time will be diverted to your project for a worker with fewer accounts to manage.
Will they contact you regularly?
Building trust and good relation with the client should be among the agency’s core objectives. Regular communication should hence be the principal activity that should be highly prioritised by the workers. Before working with any Singaporean social media marketing company, you need to establish how regular the company intends to communicate with you, informing you about the campaign’s progression.
Are their communication channels dependable?
At times, you will need to inquire about the progress of the promotion campaign yourself. Contacting the agency is the easiest way you can get hold of such information. Therefore, before hiring any company here in Singapore, consider how efficient it was reaching them for the first time. If you contacted the company for the first time without any difficulties, it would signify that communication methods will supposedly be efficient even in the future.
What are their charges?
It is evident that the company you are going to choose will offer charges within the limit of your capabilities. Nonetheless, you do not want to experience the poor services associated with the undercharging agencies. Such a company might have employed non-qualified workers and may be burdening them with low-salary offers. At least a company with relatively high but affordable prices will guarantee you improved services.
How do people comment about the agency on social media?
People will certainly give their reviews on social media such as Facebook and Instagram. Look for such comments, compare the reviews for different companies and then make a clever decision based on these comments.
Do they employ what they are proffering?
What you need to consider as well is, does the company use services from another agency to market themselves? Enquire about the nature of their followers on social media accounts. Are these followers only Singaporeans or even from outside Singapore? The specific social media marketing company you settle on should have a significant influence on the social media platforms, with control to even followers beyond Singapore.
Are there seminars or blogs available?
For you to get familiar with the approach used by the agency to strategise on the campaigns, you need to have an insight into how processes run inside the company. Such information is made available through blogs and probably attending their seminars. You should go for that company which has such provisions and its operations match the goals of your business.
Do they subcontract?
Establish whether the company involves a second or a third party in their operations, whether they outsource their work or have indoor employees. A company that involves other parties in offering you services would only end up delivering poor quality results. You are most likely to take pleasure in the pluses from a company with employees working indoors.
What are their alternate plans?
The agency you are about to hire should have a backup plan if the strategy they are to use fails. You don’t want to waste too much time if the project fails and the agency decides to go back to square one. Consider a company that will easily modify their strategy to fit the current changes, if the preceding one flops.
Can the agency refer you to their existing customers?
Before working with any agency company, you should consider whether they can provide a link to their clients. You can inquire from them about the nature of the services they received from the company. With the obtained opinions on this particular company, it will be easier to make the right decision.
In-house vs. Outsourced Social Media Management
Many businesses will, of course, settle on a Do-it-Yourself approach. That would still work, but only if it wasn’t so terribly executed.
Here’s the thing: most DIY marketers approach social media marketing with so many ground mistakes that render all their effort fruitless.
Mistake 1: Only posting when they have the time.
They ignore the platform when they’re indisposed, and only use the breaks in between to check out their social media accounts and quickly whip up a post.
Nothing goes into giving any thought to what they post. As long as they’ve posted something, that’s enough to call it a day. The further they’ll go is boost one of their posts, and they’ll be convinced that they’re doing the right thing.
This is wrong in so many ways. One is because the bulk of the traffic that you’re likely to attract through social media doesn’t come during business hours. If anything, you have to experiment with different times to figure out what time of the day your posts generate the most traction.
Mistake 2: Only posting what they intend to sell
As you’re soon to find out, social media users don’t like being sold to. After all, social media is all about socialising; it’s about connecting with your audience at a personal level and not about trying to sell to them.
So instead of pitching and self-promoting yourself, your primary focus should be on establishing a solid communication and feedback channel that would eventually lead to sales.
Mistake 3: Loosely delegating the duty of managing their social media channels to one of their interns, who has other things on their plate
They’re completely clueless about what they should be doing. And since they have other things in their work-basket, they approach it with divided attention.
By an in-house intern, what we mean is that you’re delegating the duty to someone who barely has 5 hours to dedicate to managing your social media pages– and which isn’t quite enough when you come to think about it.
If you choose to manage your social media account, then you have to begin by understanding that no one can do it better than you. The real question is — ‘can you?
Forbes makes it clear: it takes roughly 32 hours per month to manage one social media network effectively. Now imagine a situation where you’re managing several of them.
This is some sad fact, more so after you consider the fact that a great majority of those that run Facebook pages don’t even bother replying to the comments their followers make. So who would they blame when their Facebook followers give them the cold treatment?
Benefits of Outsourcing Social Media Management
We’re not trying to sell you the idea of outsourcing social media management, but trying to let you know that it’s something worth considering when you look at the facts.
After all, there’s nothing wrong with delegating part of your job to a real pro. You have a greater purpose, one that you’re willing to do anything within your willpower to achieve.
The same can be said about social media marketing. You’re not doing anything blindly or managing your social media marketing on specs. You have goals, and which can be broadly divided into the following categories:
This is one of the goals you should be aiming for. You want your brand to pop out. So why not figure out a proper way to manage your social media and you’ll have an easy time achieving this.
You’re equally concerned about the image of your company in the public eye. You care about how it’s perceived. So why not use social media to manage your online reputation?
Your prospects will never make the bold step to invest their hard-earned cash in your products or services if they don’t trust you. However, with social media, it’s possible to establish a positive connection with them and start attracting positive feedback that will go a long way into winning your prospects’ trust.
The only way to get closer to these goals is by outsourcing social media management to someone who understands it to the bone.
This is the main reason you’d want to outsource anything in the first place. Unless you’re skilled at this, you want to make sure that you’re hiring someone with real experience. You want to make sure that the person has an aptitude for communicating and the passion for connecting with other people online.
The person you hire must also have a good understanding of social media channels and their undercurrents. He must be in a position to predict future trends and adjust accordingly. Even more important, the person must have great copywriting skills.
They should be able to use content to grab your followers’ attention, grow their interest, and even get them to take action. In other words, there’s no room for posting things blindly here. Every single one of the posts you make has to be calculated. It should serve a purpose that plays right into your end goal, unless otherwise.
Read this bearing in mind that there are rules and a knowledge base that dictate how you run your campaign. There are finer details that determine your chances of succeeding, and which only a professional or someone with real experience is privy of.
Social media is not a flash in the pan. It’s been here for a while, and some of these professionals have watched it grow. They have been with it every step of the way and even played a role in its evolution. They know things the world will never understand, and that’s why they’re able to run with any social media campaign and make it a success.
Each of these social media specialists has a channel that they’ve mastered. It could be Twitter, Facebook, YouTube, or Instagram – there’s that one platform that they have invested the bulk of their time studying and trying to understand, and can confidently say they know it better than anybody else.
The first thing you want to do before you can go ahead and hire an agency is to find out what platform they recommend. In their response, you should be able to get a sense of where their strength lies.
A good agency will always try to stay ahead of platform-specific trends. So instead of becoming hung on one particular platform, they’ll be focusing on creating comprehensive digital strategies that touch on several platforms, if not all.
Plus, they conduct their activities as a team, where each member focuses on a platform that they’re good at.
Experience with various Social Media Marketing Tools
Social media could be taking so much of your time because you aren’t well versed with the tools at your disposal.
A good social media consultant knows how to use these tools to manage every aspect of their social media marketing process. From writing, publishing, and designing, social media consultants have experimented with lots of these tools, and they know how to use them right.
This is not something you learn within a day or two. It takes time before you’re able to master these tools and use them effectively.
The social media consultant you hire will have these tools on the ready, already paid-for. And since they’re also managing other people’s social media accounts; that means you’ll be sharing the cost associated with acquiring these tools, thus saving your money.
When you’re engrossed in managing your business, it sometimes becomes hard to view things from the perspective of the customer or client you’re targeting. It pays to have a third party look at things from their analytical point of view and chime in with their suggestions.
A good social media agency doesn’t just jump on your task. They have to dedicate an ample amount of their time to understand your business and the customers you’re targeting. From their analysis, they should be able to offer you a fresh perspective on everything.
Next is the issue of social media etiquette. There are laid ground rules that the agency is expected to abide by. A good social media agency will begin by establishing these rules. Also, they should be able to adjust to situations as they come and make sure that none of their efforts are going to waste.
A good agency must have a sign-off system that they use to avoid errors before they come. Whether they’re off-message posts or simple grammatical slip-ups that are likely to do your business more harm than good, the agency must be in a position to spot them right on time and react to them accordingly.
In other words, a social media marketing consultant has the foresight of the things to come, and they know how to circumvent them before they cause any harm to your business.
If managing your social media is taxing to you or even a little boring, then that’s reason enough not do it in the first place. It’s simple: if you’re not enjoying it, then don’t do it.
This is what makes agencies different. Instead of approaching social media as some tedious task, social media consultants actually enjoy it. It’s enjoyable to them when they’re able to master your audience’s language and address them in a manner that they can connect with them.
Another way to look at is that you have to enjoy the messages that you send for the target audience to enjoy them as well.
The first thing that an agency will do is help you establish your brand’s voice. It’s after they’ve figured this that they’ll come up with a strategy that strikes a balance between being fun and informative.
It’s not your job to entertain your audience, but to help them connect with your business and get to understand what you do before you can hook them up to take action.
This is the hardest segment of outsourcing the services of a social media manager. You want to be sure that you can actually depend on the agency that you hire.
It stretches far beyond the quality of their work to their availability. Just in case you have a change of plans and are looking to communicate with your customers really quick, the agency should be available to take in your message and act upon it accordingly.
Find out how the agency reacts to changes. Will they throw the responsibility back to you, or will they adjust to it and keep everything moving like it’s supposed to?
Of course, hiring an agency to help you out with managing your social media account is a bit costly compared to the cost of hiring an individual taking the DIY route. But that shouldn’t be that much of a concern if their efforts are paying off tenfold.
Before you get all excited about the first social media agency that catches your eyes, first ask yourself – is it worth the money that you’re about to invest in?
Keep in mind that hiring a competent social media marketing agency isn’t cheap. You have to be willing to part away with S$10K to S$100K every year to enjoy the services – according to Content Factory.
They have the qualifications to revamp your business completely and breathe life to your online presence. Both their expertise and experience allow them to professionally run and managed your social media accounts.
This is the cost of hiring a fulltime social media marketer that will be working around the clock to make social media work for you.
However, there comes a time when hiring a full-time social media marketer is not a good idea. You want to start by evaluating your business, starting with the amount you’re willing to invest in, the platforms you want to focus on, and if you’re only interested in the agency handling part of the job or if you’re interested in them handling everything.
Agencies offer rates that can range anywhere from $1, 000 to $20, 000 per month. The rates can vary depending on the scope of the project, the number of hours to be invested in the project, the services you’re interested in, the size of your business, and so forth.
Guide To Common Images (and Ads) for Social Media Posting
The social media marketing landscape is continually evolving, and it is essential that you stay ahead of your competition. This makes it mandatory that you monitor the trends shaping the social media-marketing sphere.
Along with the tips above, you will be able to achieve the goals you have outlined in your social media marketing strategy. Contact us today for the best social media marketing and management services in Singapore.