Social Media Marketing Course

best digital marketing courses in singapore

 

Social Media Marketing (SMM) refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. Discover the secrets behind viral social media campaigns in MediaOne’s Social Media Marketing Course and expand your outreach.

During your SMM course with us, we will walk you through everything you need to know to become an expert on Facebook. We will teach you how to effectively manage your campaigns, and give you a clear understanding of how you can promote your business.


FACEBOOK FOR BEGINNERS

  • Facebook Overview
  • Setting Goals, Objectives and Strategy
  • Facebook Elements
  • Creating Your First Page
  • Creating Apps and Tabs for Your Page
  • Facebook Milestones and Key Performance Indicator
  • Claiming Facebook URL
  • Optimisation of Facebook Page
  • Facebook Newsfeed Algorithm
  • How to Get Likes, Shares, and Engagement
  • How to Create Viral Posts
  • Do’s vs Don’ts for Content
  • How to Engage Customers
  • Facebook Analytics – Engagement, Likes, Growth, Sentiments, Exposure
  • Facebook Insights
  • Facebook Advertising
  • The Future of Facebook
  • Using Third-Party Apps (such as HootSuite) to Manage Your Page
  • And More!

Price per Pax (Minimum 4 Pax): SGD $500

Duration: 1 Day: 9 AM to 6 PM, with 1-hour break. OR 2 Days: 4-Hours per day.

Facebook has over 1 billion monthly active users. That means, approximately out of every 7 people you see, at least 1 of them will have a Facebook account. Act now! To find out more, contact us today!

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FULL DAY SOCIAL MEDIA TRAINING WORKSHOP

The full day social media training workshop is recommended to help participants have a clear and distinctive understanding about social media and its uses in the 21st century. The training will cover the important fundamentals of social media along with its history/evolution, as a marketing tool and its set up. We will carry forth the training with a hands-on learning experience where participants will have a chance to learn, apply and clarify. This allows deep learning and on-the-spot coaching.

PROGRAM OUTLINE

  1. Introduction to Social Media (45 minutes)

    • What is Social Media?

    • History/Evolution of Social Media

    • Social Media User Statistics

  2. Social Media and Business (45 minutes)

    • Customers and Social Media (B2C, B2B)

    • Social Marketing as a Marketing Mix

    • New Social Trends

    • Social Channels for Business

  3. Questions & Answers (30 minutes)

  4. Hands-on Session (60 minutes)

    • Setting up Social Media Accounts – Corporate

    • Useful Tips

  5. Marketing – Social Media (45 minutes)

    • Strategy (Content, Community)

    • Measurement

    • Performance (Paid, KOL)

    • Social Listening

    • Analytics

    • Management & Operations

  1. Hands-on Session (60 minutes)

    • Various Tools

    • Google Marketing Platform

    • Facebook Analytics

    • WeChat

    • Hootsuite/Buffer

  2. Questions & Answers (30 minutes)

  3. Conclusion (15 minutes)

WORKSHOP OVERVIEW

  • Program: Full Day Social Media Training Workshop

  • Date: please enquire

  • Trainer: 1 Head Coach

  • Duration: 5.5 Hours

  • Sessions: Full Day, 1pm to 6.30pm (Weekday Preferred)

  • Venue: TBC

Price per Pax (Minimum 4 Pax): SGD $888

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