Content marketing is a tool that businesses use to educate customers and prospects by attracting their attention and motivating them to behave in ways that result in leads, sales, or customer advocacy. Customers and prospects utilise social media to engage with one another and, on occasion, with businesses.
This type of communication, resulting in leads, sales, or advocacy, is less controlled and more conversational. This response is possible because social media is progressively being used as a client service assistance channel.
The tricky thing now is that, as social media grows in popularity, marketers must develop content to fill the void left by the channels’ absence. Aside from that, several content repositories include extensive social network interfaces.
Unless you are a professional salesperson, there is no way that content marketing will ever be able to eclipse social media in any part of the world. Social media has engulfed us like a cloud of mist. As with a dazzling lake filled with trout, content marketing is a place mainly marketers can explore and spend time there.
As a means of getting to know your clients, social media may help your company build brand awareness while also serving as an influential content delivery platform.
So, what exactly do you need to do to incorporate social media into your content marketing strategy? The inclusion of social media into your marketing strategy provides your audience with more opportunities to connect and communicate with your business. Get the information and resources you need to do it correctly.
What Is the Role of Content in Social Media?
Like the rest of content marketing, content marketing may imply nearly anything these days, given the plethora of venues available through social media. The material you produce, whether it’s a quick, short, bite-sized snippet that someone finds hilarious or entertaining or a long-form film outlining the how-to behind a somewhat tricky topic or procedure, is what you’re known as.
Let’s take a look at some of the most prevalent sorts of content: Articles or blogs: Whether they are quick hits or longer-form content, most social media networks enable you to add links to these articles, and in some cases, you can even embed them directly into your posts.
- Videos: Uploading videos to sites such as YouTube or Vimeo makes it simple to share them on social media platforms such as Facebook and Twitter. Videos can also be shared on Instagram, whether they are pre-recorded or created directly in the app. TikTok is likewise a video-based app, but it assists users in making these videos within the app itself.
- Infographic: Visual appeal is used to draw people into infographics, one of the first methods of making statistics and data appealing to individuals who don’t like data and numbers.
- Photos: It may seem obvious, but a good photo style is a crucial component of any brand’s identity. Keeping that look overall social media platforms is essential to a successful social media campaign.
What is the difference between content marketing and social media marketing?
Businesses use content marketing to entertain prospects and customers by raising recognition of their brand and influencing behaviour, which results in sales, revenue, or consumer advocacy for their products or services.
Communication between prospects and customers is encouraged through social media. Now and then, there is a dialogue between the public and the businesses involved. These encounters are typically more casual and less disciplined than other types of interactions. Social networking is also becoming increasingly popular to provide customer service. The objectives of content marketing are consumption first, followed by behaviour.
Meanwhile, the objectives of social media are participation first, followed by conduct. If you want to be more specific, social media is the new telephone, and content marketing is the guidebook.
Utilising your social media presence, you can increase the visibility of your content while also serving as a direct channel of communication between you and your target viewers (or customers).
Furthermore, what was once considered social media vanity metrics, such as views, favourites, tweets, and comments, now have a more significant part in search engine rankings. Content and social media will eventually be woven together as an integral component of the process when it comes to integrated marketing strategies. A brief overview of what you want to do to make this happen will be provided following this section of the article.
Website integration ideas that utilise social media platforms
Your website and social media platforms should be able to communicate with one another easily. This helps to advertise your brand while also increasing the amount of traffic to your social media pages. Here are several suggestions for incorporating social media integration into your business and website.
Include social media sharing buttons in your blog content.
These are the social media share buttons that you’ll find at the foot of most blog entries on the internet. They can also feature at the top of the list on occasion.
They help increase awareness of your product while also providing your visitors with an easy option to share your content with their friends and colleagues. Having a better user experience would be highly beneficial to your website.
When it comes to integrating social share buttons, our best advice is to make things as basic as possible. You do not need to include every single social media platform.
Instead, concentrate on a few platforms that are important to your brand.
Also, refrain from flooding your website with them. All you have to do is keep the customers engaged on sharable kinds of content, such as your blog posts, video and content.
According to best practices, they should be placed at the top, bottom, or alongside your page.
If you’re wondering how to get social share buttons to appear on your website, here are a couple of WordPress plugins to consider using:
Include social media posts on your website.
By putting a feed of social media updates on your web pages, you can enhance the appearance of your site while also integrating social media into it.
Most of the time, these are real-time feeds of your social network posts. On the other hand, use a personalized hashtag to display a feed of postings from your followers and admirers on your social media accounts.
Those who share an Instagram photo of themselves wearing an “I love body positivity” with them and add the hashtag will have the potential to be included on the website’s stream of recent posts.
To integrate social network feeds into your website, here are some WordPress plugins to check out:
Add a social login option to your website.
Have you ever visited a website that required you to log in using your Google, iCloud, or Facebook account? Not only is this a terrific way to integrate social media into your website, but it’s also the method of login that the majority of users choose. As a matter of fact, according to one study, 74 per cent of users opt to log in using their social network accounts.
That makes perfect sense. After all, logging in using a social media account is far more convenient than creating an entirely new profile, selecting a password, and verifying it via email—only to have to login again after you’re finished. Instead, it takes little more than a few mouse clicks to get started.
When you dig a little deeper, you’ll find that most people prefer to log in with their Google account. Google was favoured by 71 per cent of those who took part in a survey, while just 20 per cent preferred Facebook and 9.3 per cent preferred Twitter.
WordPress plugins for social login include the following:
- Nextend Social Login
- Social Login
Include social sharing buttons in your footer
Adding social sharing links to your emails is a great way to get more people to read them. They have the option of going to the top or bottom of your email, just like they do on your website.
The social sharing buttons, on the other hand, are typically found at the bottom of emails.
Any excellent customer relationship management system, such as Mailchimp or Constant Contact will provide you with the option of including social network sharing links at the end of your emails.
Any excellent customer relationship management system, such as Mailchimp or Constant Contact will provide you with the option of including social network sharing links at the end of your emails.
Alert readers of your social community (and provide incentives to do so). Sending out email blasts highlighting your social media accounts is a great approach for integrating social media into your business.
Motivating your subscribers to engage socially is an excellent strategy to encourage them to provide them with tangible benefits.
Email marketing can be used to support social media initiatives
Do you have a promotion or contest on social media? Alternatively, perhaps you have a public poll on which you would want to hear people’s opinions? Maybe you’re attempting to gather some subscriber content for a blog post of your own?
Email blasts are a fantastic way to spread the word about them. You can do this by sending a single email to your whole mailing list and asking them to respond to a call to action.
Respond to inquiries from customers about their experience
Responding swiftly to any queries or comments your customers post on social media is an excellent approach to maintaining a great social media image for your company. This might be in the form of a direct message on Instagram, Facebook, or a review on LinkedIn.
Keep in mind that digital marketing is all about using social media to extend your company’s identity. To effectively manage your social sentiment (the sentiments and feelings your audience has about your business), it’s critical to keep track of it during your digital marketing efforts.
Concentrate All of Your Efforts on Your Website
Organise your social media marketing activities around the goal of driving visitors to your site. Consider your website as your home base—the location where all of the action should occur.
Ensure that a visible social media button is prominently displayed at the top, bottom, or side of your webpage. To prevent people from leaving your website entirely, add buttons or links that launch your social network pages in new windows on your website.
Many businesses include links to their Facebook pages and Instagram feeds on their websites as part of their overall branding. Some businesses promote deals and discounts on these platforms, while others use data about recent news and events.
Choose whichever kind of social media integration you favour, but only if you constantly monitor these social media sites (at least twice a week). Links or postings that include out-of-date data will reflect negatively on your brand and may even affect your reputation in some cases.
Utilise strategy tools wherever possible
Social media is still in its early stages, which means change is constant, and new technologies are being released at breakneck speed.
When an industry’s target demographic comprises younger and more media-savvy clients, utilising the most up-to-date and innovative technologies may be helpful.
Instead of focusing on the creativity and ingenuity of a social media tool, it is always necessary to evaluate its worth and impact on its marketing plan.
Make plans for the future
Like traditional media campaigns, social media campaigns are frequently used to raise recognition of a brand, a service, or a business.
For marketers to be successful in boosting recognition, they must have a clear grasp of what occurs next in the company’s marketing plan to convert knowledge into buy intent.
Similarly, suppose the goal is to develop brand loyalty. In that case, marketers should be explicit about using these brand evangelists to amplify the company’s message and promote customer loyalty to the brand.
Be willing to say no when the situation calls for it
Given the popularity of social media, it is likely that every brand will require its Facebook page and any platform account in the future.
Marketing executives must maintain their composure and determine which social media sites are most appropriate for a specific brand from a strategic and a customer perspective.
Using a social media group makes it possible to maintain control over social media access while also ensuring that someone is competent and informed about the best methods to use social media as part of a company or brand’s marketing plan.
Promote the concept of integration
Leaders must converse success stories throughout the organisation if integration is to be valued and looked after. Positive stories can become part of a firm’s ethos and organic influence on integrating social media into marketing efforts.
Sort out the attribution issues
As soon as a firm includes social media in its marketing strategy, questions will be made about the platform’s contribution to sales income and how it operates both independently and with other approaches.
All of these are essential factors to consider, and initiatives must be done to comprehend better and evaluate social media’s impacts to incorporate it into a company’s marketing plan efficiently and successfully possible.
It is vital for marketers not to let these attribution questions deter them from exploring social media but from using them as a chance to highlight their importance to their businesses.
Failures provide valuable lessons
Companies can explore and educate faster with social media than with traditional media because it is much simpler to try with social media than with traditional media.
Furthermore, since social media execution costs are typically significantly lower than those of conventional media, the consequences of failure are less severe. Companies may more accurately assess which social media postings and campaigns have the most significant influence on their marketing strategy by experimenting with them, which will aid in the future integration of such efforts.
When social media is integrated into a company’s marketing plan, the administration of the company’s customer and brand assets becomes more fluid and efficient.
A clear and consistent understanding of the value the company delivers to its customers, as well as how the company seeks to capture value from attracting and keeping these customers over time, is reflected in strategic elements such as fragmentation, targeting, positioning, and all go-to-market activities.
The integration of social media into marketing strategy leads to increased efficiency and effectiveness across the board in all parts of the marketing strategy.
Showcase social media videos
Another excellent method of attracting visitors to your social media channels is to include social media videos on your website’s homepage.
Although the process is very straightforward, you should ensure that your film is not only creative but also readily available and shareable by other people. Not only will this enhance interaction, but it will also help you improve your Google results.
The inclusion of social media videos on your website can also serve as excellent gateways for clients to visit your social media channels. Most significantly, by effectively positioning these videos, you provide your users with the choice of receiving information through videos rather than through text, which netizens appreciate.
Specifically, CodeAcademy, an online interactive platform that offers free coding education in various programming languages, employs video testimonials to tell the tales of their customers.
These stories are first shared on YouTube, after which they are linked on the website and other social media platforms, allowing visitors to access them from any forum they want quickly. Furthermore, these films load and function flawlessly on mobile devices as well as on desktop computers.
Create a commenting system that is based on social media
Comments are the fuel that keeps social media postings and online engagement running, so businesses must implement a solid commenting system into their websites to maximise engagement.
Commenting systems enable customers to express their opinions on your postings while also allowing you to manage the responses. This is an excellent method of increasing user participation on your website, and firms such as Facebook and Google have made it very simple for you to put this plan into action.
Additionally, third-party commenting system providers like Disqus and Commento, which provide customised dashboards and analytics and real-time commenting systems, can be used in an unorthodox manner.
Using a reputable SEO agency that can assist you in integrating your social media presence with your website performance to maximise the profits created by the system is a worthwhile investment.
Tip: By incorporating screen readers into your website, you may make your comments system more web-accessible, resulting in a more inclusive user experience for all visitors.
Social validation should be displayed (Reviews and Shoutouts)
It is possible to leverage that you are a rising brand with a tiny but dedicated customer base that enjoys raving about you on the internet to your benefit.
Take pride in your accomplishments, and proudly inform your website visitors about what your clients are saying about you by displaying their comments and reviews on your website.
The benefits of doing so are twofold. First, it saves time. Your clients will learn that you are a respectable company with a loyal following of customers for starters.
Second, your loyal customers will have the opportunity to be featured on your website, which will encourage them to continue doing business with you.
Many websites choose to incorporate their live Instagram feed and interactions into the website design as well.
In addition, by writing evaluations, you would be assisting potential clients in making purchasing decisions much more quickly and efficiently. Taking the initiative, soliciting consumer feedback, and putting it on your website will help enhance interaction and make your customers feel valued.
To explain what they do and believe in, social media platforms such as Twitter display snippets of tweets written by users on their ‘About’ page.
Twitter’s product description is rather straightforward, and it provides consumers with an overview of the service’s features. In addition to serving as social proof, it also provides a unique means for them to express their vision and aims through ‘tweets,’ which are their primary product.
What is the significance of social media integration?
First and foremost, a brief definition: When you use your social media accounts as an outgrowth of your marketing plan, you are referred to as social media integration. This is usually performed in one of two ways:
- The act of directing your social media followers to your website.
- Including links to your social media profiles on your website makes it easier for visitors to interact with you.
Consider the social networking buttons that you see on blog entries and websites. It enables you to quickly and easily share a piece of content that you find interesting without copying and pasting the URL. That is an excellent demonstration of plugins in action.
The inclusion of social media into your marketing strategy helps you achieve many important objectives, including boosting your brand’s reach and awareness.
It also encourages visitors to interact with your website and aids in the development of a more enormous social media following.
It is now more vital than ever for businesses and brands to provide their customers with additional opportunities to engage with them.
As a result of COVID-19, the way people connect with businesses has altered significantly and more individuals are turning to social media than ever before. Your social media strategy should be integrated into all of your communication channels to maintain your brand awareness afloat (or perhaps increase it).
Whereas a great majority of social media users use the platform to connect with friends and families, going on a limp to sometimes spy on them; as a marketer, there’s absolutely NO limit as to what you can achieve through the platform.
Come to think of it, almost half of the world’s population can be found on social media, with the number expected to double up and maybe cover everyone within the next few years. Looking at this, it’s safe to say that at this point in time there’s NO way you could hack a solid marketing plan without including an active social media engagement.
You have to start by understanding the platform, which demands that you learn to both engage and connect with your current customers.
Through social media, you also get to expose your personal side to your target customers and prospects, making an effort to address some of their concerns and prove your expertise to them.
What’s pretty much obvious is the fact that quality content comes as a prerequisite for achieving any of this. Or how else are you going to engage your target audience and convince them to take action?
Social media came as a saviour if you still remember the dark days of cold pitching – were wooing a customer meant walking straight to them to hard-sell a product or service.
Mind you, you had to do this with zero Intel on the customer you’re trying to convert. Social media brought relief and simplified everything to a point that you can still manage to rake in loads of sales at the comfort of your home or office.
What Has Changed
The introduction of social media brought with it a paradigm shift in the world of marketing. Chief among them is the fact that cold pitching is no longer as effective as it used to be back then.
You don’t have to hard-sell yourself to a customer to get them interested in checking out your product. They’d rather do their own research and make a buying decision based on the knowledge they’ve mustered. In which case, a great majority of them would prefer interacting with a brand on a one-on-one basis.
Goes on to show that part of the decision they make will be driven by the connection they establish with a brand. In other words, your prospects want to feel a strong connection with your brand to make that final decision to go through with a purchase.
That’s what makes social media one of the most influential digital platforms for inspiring shoppers to make the decision to buy. So as a marketer looking to drive in sales, there’s NO way you can afford to turn your back on social media.
In this post, we’ll be focusing on all the various ways you can use social media to reach an even more widespread audience of potential customers. But before we get to the meaty part of this article, here’s a little belabour on what’s meant when someone talks of social selling.
Social selling is all about loosening up as a brand. You want your customers to connect with you on a personal level. So what do you do? Simple – you assign your brand some personality.
You’re simply working towards making your brand personable and social. Start by looking through social media analytics to develop some understanding of the personas of your buyers. Look at their interest and behaviours. It’s through this that you’ll be able to position yourself as that voice that resonates with them.
The whole point of using social media is to build customer interest in your brand or products. Speaking of which, you should be working towards establishing a strong long-term relationship with them.
You don’t want to be treated as that stranger who shows up once in a while to self-promote or cold-sell a product in your pipeline. But that social and persona experts that’s has been connecting with their customers ever since. To get this done, here are some sound ideas on how to make the most out of the platform:
Choose a Social Media Channel
Not all social media channels are the same. As a matter of fact, each one of them boasts an entirely unique personality.
Starting with the artsy Pinterest, the professional LinkedIn, the trendy Instagram or the social Facebook, your options stretch far and wide. But the point is to select a platform that gels well with the kind of audience you’re targeting. A case in point, if you’re operating a B2B entity, then pumping the bulk of your social media marketing effort to platforms such as LinkedIn makes more sense as opposed to if you were to direct the same effort to Facebook or Twitter.
Again, if you’re running a boutique, then focusing on a social media platform such as Facebook or Instagram would be a wise decision to make. Start by looking at your brand and product keenly. What kind of customers are you planning to target?
And on which platform can they are found most? That being said, here are three key things to take into consideration while deciding on the most suitable platform for your products or brand:
- Which platform do the majority of the customers you’re targeting frequent the most?
- Which of the platforms allows you to target potential customers the best?
- If you were to post an ad on any of the platforms, which one among them would receive the highest number of clicks?
At some point, you may be required to run the social media campaign on a humble. You may also be required to test out everything, getting to analyse your performance in the process as you figure out which one among them offers the best conversion results.
Make Good Use of Social Media Analytics
It’s only through analytics that you’ll be able to tell if your effort is paying off. You want something to help you measure the effectiveness of your marketing effort.
You want something to help you develop a deeper understanding of the strategies you’re employing and how best you can improve them for better results in the future. What you need is social media analytics. You need the analytics to track down the performance of your posts. For LinkedIn, you have the social selling index to analyse your campaign and give you a score.
With this kind of information, you can easily develop a clear understanding of your social selling success rate. Google Analytics is another tool to take into consideration. With it, you can measure your site’s traffic and dig out for more info about its nature and where it’s coming from.
To dig even deeper, use Leadfeeder to find out more about the kind of companies checking out your site. You can even use reverse IP to find the companies your visitors are associated with, based on their IP addresses and a series of related Intel.
Join Groups and Create Your Own
Try looking for groups that specialise in products or services that relate to some of your own.
Join the group and study it so you can start participating in the discussions. Among the things that online consumers do when looking for a product or service to buy is check out related groups for recommendations and suggestions. That makes groups a high conversion spot that you can’t afford to ignore.
Another approach would be to try creating your own and get as many people as you possibly can to join. But what’s even more important is for you to keep the group active by regularly coming up with an important piece of content to share with the rest of the participants.
Use Targeted Ads
An effective social media marketing strategy is certainly going to take you a long while before they yield any result. It’s for this reason that you may want to look into social media ads, which apparently start fetching you results from the get-go. Every social media platform you can think of has its own form of advertising.
To extend your reach, it’s important that you consider posting the ads on as many networks as you possibly can. Here are the major social media platforms and their corresponding advertising options:
The advertising platform on Facebook has greatly advanced to a point that it allows for advanced targeting of potential customers. As it stands, the platform offers an average CPC of about 0.05 USD, which may vary depending on the nature of your business and the objectives you’ve set.
Instagram offers four different advertising options. That is photo ads, carousel ads, stories ads and video ads. For carousel ads, you’re allowed to include more than one image in a single ad. For a more widespread reach, you might want to consider Instagram stories unless otherwise.
Again, as with Instagram ads, LinkedIn also offers a variation of ads for its advertisers including sponsored InMail, Text Ads, and Sponsored content. It’s also a highly targeted advertising platform. Advertisers are also allowed to bid on ads. What happens is that advertisers bid a price and even try to outbid their competitors to extend their reach.
Twitter too offers a broad selection of ad campaigns for you to choose from. Among them are promoted tweets, website cards, promoted accounts and promoted trends. They also have a special platform that social media agencies can use to serve their clients much better.
Use Hashtags Where Possible
Hashtags are what potential customers use to find you and the rest of your content. They’re what separate you from the rest of the competitors. However, this is only possible when you’re able to use the right hashtags.
Keep in mind that social media indexes hashtags.
They’re therefore what make your posts visible to your online audience. What’s even better about hashtags is that they tend to attract a highly converting audience. Provided you’ve been using the right hashtags, there’s a high likelihood that the person looking for you using a hashtag has a stronger buying intention.
Today, business brands have a great way of amplifying their marketing strategies through social media. They can create and post great content in an attempt to get more business leads.
However, posting your content on social media anytime you feel like is not enough to promote your online marketing. There are better posting times than others. A perfect answer about the most appropriate hours to post on each social media platform does not exist.
This is attributed to the fact that people browse each social media platform differently hence different times and days works best for various businesses. For instance, while specific Instagram posts do well at 1 a.m., tweets on Twitter perform well around 4 p.m. this also does not mean that they are the best or only posting times.
The best social media posting time is determined by some factors such as the platform you are using, corresponding time zones, target audience interaction with the platform and your marketing objectives. This article goes through the best times to post on social media.
Best Facebook Posting Times
Facebook is the most popular social media network in the world. It is widely browsed through desktop and mobile devices.
This is regardless of the location of the users both at home and at work. How to use it in your marketing strategies depends mainly on Facebook users. These are the audience that you address your uploaded Facebook posts to. According to research statistics, the Facebook clickthrough rates are at their highest between 1-4 p.m. on average. This is the best timeline for you to post on Facebook if you want to target maximum engagement.
More specifically, the prime weekday posting hours include 1-4 p.m. on Thursday and Friday and at 3 p.m. on Wednesday.
On weekends, the prime time for you to post on Facebook is at 12-1 p.m. also, you should avoid posting on weekends before 8 a.m., and after 8 p.m. this is the worst time to upload your content on Facebook. It is because most people tend to go to bed earlier and get up late on weekends after the entire busy weekdays.
Best Instagram Posting Times
Instagram’s popularity is growing tremendously and has made it a top marketing platform that businesses cannot afford to take for granted. This platform is specifically used with mobile devices.
Research reveals that about half of the total Instagram users open the app daily. However, it shows that most of the users interact with the content more during off-work hours as compared to workdays.
Generally, anytime on Monday and Thursday is best to post on Instagram in exception of 3-4 p.m. some other report data show a higher engagement rate for posts uploaded on Monday at around 8-9 a.m. this is about Instagram updates for the majority of people during their first weekday morning commute.
For Instagram videos, you can post them on any day between 9 p.m to 8 a.m. they tend to receive maximum engagement on these hours as most people are refreshing on their bed after a long tiresome day.
Best Twitter Posting Times
Similar to Facebook, the majority of people browse Twitter through desktop computers and mobile devices at their homes or work.
More so, your audience plays a huge part in determining your marketing strategy on the Twitter network. More or less of entertainment or social platform, the majority of the people use Twitter as an RSS feed and something to go through during low moments such as travels and heartbreaks.
The average best time to post on Twitter is 12-3 p.m. this also includes a climax timeline at 5 p.m. which can be correlated to the afternoon commute from work back home for most people.
The majority of the business niches have higher performance on weekdays though some of the niches may generate more interactions during weekends. If you are targeting maximizing your clickthrough rates and retweets, you should aim to post your content at noon, around 3 p.m., and at 5 p.m.
Best Google+ Posting Times
Google+ brings in a heated debate whether it is a worthy social media platform to invest in. According to some insights, some digital marketers have acquired success from this social network.
You should hence take chances and invest in Google+. However, you need to post your content at optimal times if you are to do well in Google+. The majority of the users on this platform are most active around 9-11 a.m. during workdays.
This is more specifically around 9 a.m. on Wednesdays. Moreover, posting your content during lunchtime hours between 12-1 p.m. might give you a higher engagement rate.
Best Pinterest Posting Times
Much like an evening sport, Pinterest users seem to enjoy networking during the early hours of the night. According to statistics, approximately twenty-five per cent of Pinterest users is active every day.
It is said that Saturdays at around 8-11 p.m. is the best posting times on this platform. Some marketers have also noted increased activity on Friday afternoons at 3 p.m. as a contrast to most social media channels, the worst times to upload your content on Pinterest is evening commute hours.
This can be due to the nature of the pins to require browsing away from the platform.
Best LinkedIn Posting Times
The LinkedIn platform is mostly used by professionals, especially during work hours and weekdays. Statistical data shows that about twenty-five per cent of U.S adults make use of LinkedIn. This channel is used less frequently as compared to other social media channels.
About half of LinkedIn users visit the channel less than once a week.
Tuesday to Thursday has shown to have higher performance and clickthrough rates. This is more specifically around morning and evening hours when most people commute. Lunch hours at 12-1 p.m. also have positive performances. The data also reveals high-performance activity at around 9-11 a.m. on Tuesdays.
10 Ways to Get Sales Via Social Media in Singapore
Digital marketing is on the rise in Singapore, and there are no signs of slowing. More and more companies and businesses are getting into online marketing, and this is the future of conducting business. Social media provides the biggest platform for businesses to reach their target customers.
The majority of Singaporeans are making purchases via social networks including Facebook, Twitter, LinkedIn and Instagram.
Through social media platforms, businesses can interact with customers, convert leads and more certainly get sales. How do you increase your sales through social media marketing? This article goes through 10 ways to get sales via social media in Singapore.
Develop Your Credibility
Your business company may have a perfect repute, but that does not mean you have one. Social media provides you with a platform for you to develop personal credibility. You need to build a strong foundation of a good reputation on the basis of your brand.
This is through each post or comment you put on Facebook, tweets or LinkedIn. These will provide an abundant record of your authenticity in your business industry. More so, you will have a chance to show your knowledge and understanding of the industry to potential customers.
Make continuous efforts in uploading and sharing valuable blogs about your business industry, try and solve problems put forward by your target audience and add wise insights to your prospect’s conversations.
This way, people will start sharing and re-sharing your fantastic insights, tag you on their posts or even begin conversing with you. The main thing here is building trust and credibility in yourself as a personal branding in the industry.
With excellent social media credibility, you are sure of making more sales. LinkedIn is a perfect platform to create and publish articles about your industry. Endorse others and request recommendations. You want to have conversations about yourself.
Create The Best Image
Similar to the actual world, your image is vital in online marketing. Prospective clients look at your profile image on social media platforms as the first thing. A professional, good impression image earns you extra marks for your prospects in deciding whether to make sales with you.
Avoid an image that is too stale because you are aiming for a friendly and trustworthy look. Your social media account bio should be written in the first person and ensure it includes everything in terms of the elevator pitch, greetings and handshake.
Your contact information should be indicated for your prospects. Indicating multiple prospects is more ideal. Social networks like LinkedIn have more space in the summary part. In such cases, write a story about you indicating reasons why you make sales on social networks and ways in which you are of help to your prospects.
Use a headline phrase to explain how you help your customers. Additionally, you can use endorsements from your colleagues, employees and clients to show your expertise and abilities. These will be highlighted on your LinkedIn profile.
Look at Your Prospect Customers’ Valuable Conversations
To make sales via social media networks, you first need to understand your potential and existing customers’ needs appropriately. This can only be achieved through listening to them through their relevant conversations on social media networks.
See what your target audience is saying about your business industry. Check on the customer’s encounters with your brand. They may be forwarding their frustrations about your products and services or mentioning areas that they feel need to be improved.
This way, you can make use of this knowledge by addressing the problems and giving solutions to those issues. Moreover, you should monitor other relevant conversations in social media to improve your online sales. Check the conversations around your business competitors and what the audience is saying about them.
You should also listen to what they are saying in general about the industry. You should then try and take care of those issues in your online marketing. Use social media analytics to modify your marketing content with your potential customers.
Utilise the relevant blog posts shared in conversations to build high-quality content that will make you unique from other businesses. Try and establish the connections that exist between you and your prospective clients.
You can then use these links to get to your target audience instead of going to them alone. Social media tools such as Sprout is useful in monitoring conversations about your industry, competitors and brand.
Analyse Your Existing Social Media Sales Strategy Results
The perfect way of improving your sales on social media is to get insights from your existing social strategy.
You should analyse your efforts to check the effective strategy and those that are not. According to your analysis, you will identify that which you need to improve on and what you should do differently. Social media referrals are crucial in establishing your social media insights.
Tools such as Leadfeeder may be of enormous importance in monitoring website pages that are being viewed by your social media visitors and the platforms that they are coming from. The insights will help identify the marketing content that they are most interested in. With this, you will be able to produce the relevant content that pleases them for higher conversions.
Engage in Valuable LinkedIn Groups
One of the significant sources of prospects for most companies is LinkedIn groups. You need to search relevant groups, make a joining request and start interacting with members after you are accepted into the group.
The aim is to develop a relationship with the audience who are more potential customers. Share valuable content and expertise about the industry, and interact with the members by asking appropriate questions.
The relationships established via LinkedIn groups with potential clients are nurtured for lead conversions. According to their conversations, you can post about relevant products from your business which will have increased chances of making sales.
Use relevant keywords about your products, services and industry to search for LinkedIn groups that you are interested in. You will input the keywords in the LinkedIn search window and filter to get only group results.
Provide Valuable Contributions Constantly
Time commitment is essential in social media.
If you want to make more sales on social media platforms, you need to be dedicated and consistent. After you have identified your prospects and started following them on social platforms, you should provide relevant and valuable information regularly.
Every social media post, comments and tweets have huge significance. You hence do not want to go offline for weeks as abandoning your social account means carelessness.
You can ensure that you remain active by offering solutions, sharing your expertise, following business influencers, using relevant Twitter hashtags and staying focused on potential clients.
By doing these, you will remain up to date and enabling you to target your audience more effectively. If you are inconsistent, you will suffer repercussions of being blocked, unfollowed or ignored. Am sure this is not what you want.
Search Your Customer Prospects
Getting sales via social networks entails having proper knowledge about your target customers. You want to identify the customer prospects who are more likely to close into your sales.
For you to get your prospects, you need to search where your potential customers converse about the problems they are having. Are they found on Twitter chats, LinkedIn groups or Facebook groups? Get to these platforms, pay attention to their interactions and engage with them.
Different from Facebook or LinkedIn, Twitter has a lower entry barrier and a more enhanced search function.
You can follow anyone without having to approve your request as is the case with Facebook and LinkedIn. The Twitter chat schedule tool is useful in finding Twitter conversations that are trending.
Look at the relevant chats about your business industry, participate in them and begin following the customer prospects. Additionally, Twitter hashtags are very popular. Make use of hashtags by searching for those that are specific to your industry.
Use specific keywords to search for Facebook and LinkedIn groups that are mainly about your industry. Join the groups where your prospects participate and engage with them.
Cherish Your Prospects
Social media marketing does not necessarily mean appealing to all the users by creating your content or uploading generalised tips on your news feed. Your primary focus is on your prospects.
You want to give them relevant and up to date information by monitoring the content being shared and talked about by others. When having social conversations online, you should take note of existing issues, listen and respond.
More so, you need to cherish your prospects by liking their posts and leaving comments. Ensure that you reply to people who are trying to contact you or give insights and expertise on their queries to prove that you listen to them.
Another best strategy to show gratitude to your potential customers is sharing or reposting their valuable content. When doing this, make sure to thank or tag them in your report. Nurturing your prospects builds a close relationship between both of you creating a friendly environment to get more sales.
Respond to Clients Complaints
Getting social media sales is not only about having massive marketing strategies for promoting your online business. Instead, you also need to boost your business through social network behaviour.
Being responsive to your customers is one of the main aspects of social behaviour. You need to efficiently answer back to the complaints forwarded by your existing and potential customers on social networks.
This way, you are sure of promoting your business branding as most online users value excellent customer service. According to statistics, the average reply time is about ten hours while consumers anticipate a reply within five minutes.
Having fast responses will give you extra marks from your prospects and positively influence your social media sales.
Other than retaining existing clients, being responsive will earn you new potential clients. Excellent customer service and responsiveness in social media are perfect ways to get sales via social media in Singapore.
- Build Trust by Sharing Success Stories
One of the hardest things in social media is earning the trust of your target audience.
Emphasising your product’s remarkable features and boasting of brilliant services that you provide are just claims. They are not enough to convince your potential clients that what you are saying is true. You need need to use social media to share real proof and experiences through success stories to act as a backup for your claims.
You want to get trust from your prospects for them to be confident in making a purchase. Reviews and success stories from existing customers are perfect in building trust. Share the links of success stories published on your business website via your social media accounts.
Alternatively, you can use custom images of customers or your business brand logo and a summarised story of what you helped them achieve. Carry out complete customer interviews and share them on social media platforms.
The apparent results of sharing success stories and reviews are more leads conversions. Your customer prospects become impressed with the results attained by other people and become more interested in making sales. You can even request your customers to make reviews on your Facebook business page.
Your star ratings will be exhibited at the top of your business Facebook page. By clicking on these star ratings, your prospective customers will see all your business reviews made by existing customers.
Make your digital presence more cohesive. When it comes to building a formidable digital presence, combining social media with your blog and other digital channels is one of the most effective methods available.
By integrating the appropriate tool, you may engage in dialogues with your consumers and make it simpler to serve as digital representatives for your company. Choose the most relevant social plugins for your business and watch the engagement levels rise throughout your site.