SMS Marketing Tips For A Successful Campaign

SMS Marketing Tips For A Successful Campaign

The World Was Simpler Then

The world of mobile messaging has changed dramatically in the last few years. The old ways of thinking about sending SMS were relatively simple but effective. You could send out messages and have people reply to them or respond to your calls and requests. Of course, not everyone did this way; some people used their cellular phones as a secondary means of communication and sent SMS to share information, updates, and special offers. The new world of SMS marketing, however, has changed dramatically in recent years and there are some basic mistakes that you want avoid when you are using SMS for marketing purposes.

Here Are Some Tips

1.Stop Confusing The Recipient

It can be tempting to send more than one message at once. This is not recommended because you run the risk of the recipient getting confused and then deleting the newer messages. If you must send more than one message, make sure you label each one clearly so that it makes sense. For example, label the first message “ME” and then add a number in order.

2. Include Contact Information

Not including contact information in the SMS message will also likely result in the message being deleted. If you include a phone number or address, this can increase the likelihood of the message being read. However, if there is no way to reach the recipient via email or phone, it is better to leave the contact details out of the message.

3. Avoid Bombarding A Single Recipient

One of the biggest marketing mistakes is sending multiple SMS’s to a single person. SMS are used in business to communicate internally and externally among team members. One of the biggest benefits of SMS is that it allows you to reach people instantly. This is why mobile marketing is increasingly growing in popularity.

4. Contrary To Conventional Wisdom, SMS-ing Can Build Relationships

By using SMS, you get a way to build relationships and trust with clients or customers. However, when you use this method in mobile marketing, it is important to remember that people will ignore spam if it is blatant. You will need to be subtle about sending the messages. Avoid sending too many promotional messages in a short period of time as this is one of the best ways to get your message ignored or left unread.

5. Have A Landing Page

The last mistake is not having a solid landing page when you create your advertisement. Having a landing page ensures that your campaign gets the most benefit from the SMS. This will allow you to test different advertising techniques to find out what works and what doesn’t. If you are unsure of how to design your page, you can always hire an expert to do the job for you. You should always aim to provide the most relevant information to your audience. This will make your readers to return for more.

Some SMS Marketing Mistakes To Avoid If You Can

Are you aware of the most common mistakes made by novice mobile marketing companies and how to avoid them? Have you ever sent out hundreds of SMS messages to promote your business without getting any response? Or are you planning to start a mobile marketing business but have not even got the right software in place. It is important to understand that the success of a mobile SMS company depends on how it has planned its campaigns and also how it markets itself.

  • Be Prudent About Sending

Avoid sending out any unwanted texts to your customer using your business name as your contact number. This will definitely turn them off and it will be seen as you are trying to sell them something. Opt-out is the best way to prevent unwanted texts from coming your way.

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  • Using Your Business Name Is A Bad Idea

How to avoid sending out SMS messages to your customer using your business name as your contact number. This will surely turn them off and it will be seen as you are trying to sell them something. Opt-out is the best way to avoid unwanted texts coming your way. All you have to do is create a dedicated virtual number that your customers can simply call to get in touch with you won’t have to send out any SMS messages. Just create a website for your mobile business and drive traffic to it.

  • No Mobile Phone Number

Avoid giving out your mobile phone number when you call for an appointment. Instead, tell them to dial 0 then give them your business card or ask them to visit your official website to book their services. This way you will be able to build trust between the caller and you, and they will be more than happy to give out their information.

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How To Avoid Making Your SMS Messages Look Like Spam

There are many examples of SMS messages that look like they are from telemarketers. Your clients might receive a message from your company that has a tone that sounds almost like a spam robot. Make sure to personalize your messages before sending them to your clients so that they feel special and not like all other messages they get from different companies.

Also avoid giving out your mobile phone numbers on your official website. This is very important because this is the place where all potential clients will go to learn more about your business. If you have your mobile number on your website, chances are that you will get a lot of spam. As much as possible, you should only include your mobile number in your company’s main page or website where your potential clients will find it more convenient to contact you.

Is It A Good Idea To Pay For SMS Subscribers

You might be asking yourself why you should still get SMS subscribers for your business.

If there are low numbers of subscribers, the amount of profit you will make is also low. The fact is that people will not always pay attention to your ads and opt-ins unless there is a special offer that you are giving it away for free. But marketers have also found that free offers usually attract the wrong kinds of respondents as they do not make good customers.

If you have a large number of subscribers, it may not also work out because the price for acquiring is high and still does not guarantee success because due to Singapore’s draconian PDPA rules the targeting is likely not accurate, leading you to scatter shooting your message to the mostly uninterested.

So, if you have this kind of thinking, it would be better for you to think twice about getting SMS subscribers. This is because there are a lot of marketers who have wasted a lot of time and money just because they failed to do so. This is because they only focused on getting SMS subscribers but neglected other vital factors. There are a few other things that you need to consider when you are targeting mobile users to increase your sales.

You need to remember that mobile users are more interested in knowing things that interest them. Therefore, it would be better for you to find out what these people want so that you can come up with solutions for these needs. Another important thing to consider when you are always getting text messages from an unknown person is that you should not give out too much personal information. In fact, you should only use text messages as a way to communicate with your customers and prospects.

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Provide A Clear Way to Opt Out

In an attempt to improve on the effectiveness of their SMS marketing campaign, many business owners are now including an opt-out page as part of their campaign. However, there are a few common mistakes that owners often make when it comes to the design of their page. One of the biggest mistakes is often making their opt-out page appears as if it is a part of the main website. In fact, this is one of the top SMS marketing mistakes to avoid because it makes your campaign seem disjointed from your actual website. Another mistake that often occurs is listing a form for visitors to fill out but doing so with no indication of how visitors can actually opt-out of the system.

Always include a clear way to opt out: The opt-out page needs to have a clear and easy to understand mechanism to allow a person to “opt out” of the service. This means using the term “opt-out” at the very top of the page, preferably in bold. Next, there should be a clear way for a person to opt out by clicking on the link provided. The best way to put this into place is to have the “unsubscribe” link clearly displayed somewhere on the page. Finally, it’s advisable to give a person the option to confirm that they really do want to get rid of the SMS marketing messages.

Always include a clear way to opt out: The clear way to opt-out also needs to be easy to read. This means using a font size that is easy to read, i.e., small, or light. Although a small font may work for the purpose, it can also result in a person having difficulty reading the text that appears when they try to opt out of the service. If possible, use a bigger font, or use a color printable font. Always include a way to have the person to confirm that they really do want to get rid of the SMS marketing messages.

Personalise, Personalise, Personalise!

Many small businesses, even the most successful ones, struggle with how to add personalization to SMS marketing. A business owner who is using a short messaging service (SMS) for customer communication needs to be able to personalize each message sent by the SMS machine. In order for this to happen, there must be some expectation of that personalization and/or the client approving such personalization. In some cases, the only way that a business can add such personalization is to get the approval of their client. However, in other situations such as bulk messaging to a large list of recipients, this can often not be done without end user approval.

Adding personalization to SMS strategy is important because most people expect personalized communications from a business. It shows thoughtfulness on the part of the business and shows the recipient that you actually put some time and effort into considering them when sending out a message. This also shows that your business cares enough about them to take the time to consider their preferences. This personalization can help you gain new customers as well.

When a business chooses to add such personalization to SMS messaging, they usually choose to have a company logo used for text in the body of the message, and then use the name of the business or their brand as the name of the person on the “from” line. In some cases, they might use the company name in upper case letters along with the phone number. They might also use the company’s mascot as the first name of the person or as a last name. Text messaging is fast becoming one of the most popular forms of marketing for most companies, but it can be difficult to market through it without personalization. If a business is unsure of how personalizing their messaging, they should look for some help in doing so.

Best Sending SMS Messages Frequency

In short, SMS services that are used mainly for bulk text messaging and sending a short text message are known as Short Message Service (SMS). SMS service also known as text messaging is a technique of transmitting data by using Short Messaging Service, which is a phone-based protocol. By using this SMS service people can send text messages very fast as compared to the internet. SMS can be sent both by use of a cell phone and by using any other regular mobile device.

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The frequency at which an SMS is sent is decided by the SMS service provider and the user of the phone can decide the frequency in which the message should be sent. However, some SMS service providers do allow their customers to set their own sending frequency. Some of these companies also allow their customers to control the length of text messages. These texts can be in form of small words, images, and even audio in some cases.

There are some companies that allow their clients to create and modify their SMS text messages according to their own needs. For example in some case a company might want to send a series of greetings to his/her employees and the SMS might be in the form of a short message containing the name of the person, the company logo along with the address. This is one of the innovative ideas of SMS messaging, which has become very popular with people. A number of other companies have also started offering various mobile solutions including SMS, short messaging service, bulk text messaging and mobile integration services to enhance the overall efficiency and productivity within an organization. With the advent of high speed Internet connection, companies can also use SMS software programs for sending bulk text messages in a very quick and efficient manner.

Keep To A 160 Character Limit

When you will come SMS marketing, remember that it’s not just for mass communication; it’s also a way to keep your customer engaged. In this fast-paced world, you want your customers to constantly be thinking about what you’re doing and what they need to do to get the product that they want. With SMS marketing you can give those updates, new products, discounts and so much more through text messaging. In order to make sure that your customers keep coming back for more, make sure that you have an SMS list of all of your contacts.

You can use a special SMS generator to generate specific text messages for each individual contact in your list. For instance, if you have a customer that is pregnant, you could send them a text message on your personal mobile phone. If they’re out with the girls, a text from you could suggest they check in with their friends. Another idea would be to suggest that they call you during their next shower or bath.

Remember that SMS marketing keeps character counts low. In fact, you don’t have to use much longer than eighty characters when you’re SMSing. This allows for short and snappy messages, which means that your customer will always remember you and your company whenever they receive a text message from you. If you use short and sweet messages, you can actually increase the number of times that they actually read your company’s message. In the end, it all boils down to keeping your customers engaged, and sending them useful, relevant messages every now and then.

Always Provide Value

A common SMS marketing tip that most new marketers follow is to first develop a great product and then figure out how to make it “sell” on its own. This is actually where marketers have a huge mistake. In order to create a successful marketing campaign, you need to provide value before selling something. For example, if you were developing and selling a web application you would need to add value to the program first and then provide a way for people to download the application.

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The main problem with this approach is that you are only really providing value to your potential customers if they can download your application. In other words, you are marketing your product as an affiliate of your web host company. You do not want to position yourself as a stand-alone Internet marketer with a product to sell. It would be much better to position yourself as a provider of a unique service or product and then link your offers to that value.

There are many other SMS marketing tips you can follow. One of the most popular is probably sending emails on a regular basis to current customers as a follow up to your recent promotion. Another tip is creating and offering some sort of contest. This works well because often customers will take the time to respond and if you have a free offer in your final email you can usually get these customers on your list to forward the information on to their friends.

Respond Your SMS Subscribers As Quickly As You Can

Have you ever sent an SMS to one of your customer’s phones but then the person did not get back to you or did not accept the message? The reason could be that the people on the other end of the line do not have the service activated or their connection is not good. If this is a regular situation, it means you are losing out on a lot of prospective business and revenue. What can you do to make sure that people get back to you and appreciate your services?

Be Careful Using URLs

SMS message has gained its popularity in recent years as a powerful platform for short messaging service. However, along with the popularity of this SMS service, came several issues like people sending SMS messages with wrong format of the message or sometimes even virus attached with the message. In fact, due to security reasons many networks do not allow mobile phone users to send any SMS message to someone without his or her consent. Hence, it is always better to use the correct and proper format of the message. This way, you can avoid sending a message in the form of SMS to a non-mobile phone.

One should also be careful while sending URL in SMS as many people do not check the format before they send the message. If you are thinking that URL or the full path of the website you will send the message is not correctly specified or blanked out then you should check first the format of the message before sending. Moreover, if you are not aware of how to use URL or web address in SMS then you should take help from your friends, who can easily understand the format while sending the message.

Besides, there are several other important things that should be kept in mind while sending URL in SMS. For example, one should not use blank lines or any other sort of invalid characters while coding the message. Moreover, one should also avoid sending a message if the recipient does not have any of the software installed on his or her phone to receive or read SMS messages. In short, one should be careful while sending an SMS message to avoid unwanted and irrelevant messages. It should also be sent in the right format and with the right message.

How to Send Your SMS Messages to the Right People?

You can send your SMS messages to the right people by using different types of mobile devices, such as cell phones and PDAs. However, there are certain things you need to consider when sending your text messages to the right people. For example, you should ensure that the recipient will get your SMS messages even if they do not have a cell phone or a PDA. Other than this important factor, there are other things that you need to consider when it comes to sending your text messages to the right people.

When sending SMS messages on mobile devices, you should also consider how fast your SMS messages can be sent. It is important that your messages get to the right person, as fast as possible. There is another factor you need to consider when sending SMS messages to the right person; and this is the privacy of the person you are sending the message to. You should ensure that the person you are sending the message to do not know that you are sending it to them, or that they have read your message. It is also important that you do not send the message in bulk to the same person over again. As long as you are sure that the recipient does not know that you are trying to contact them, then you do not need to be too worried about their privacy.

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Finally, when you want to send your SMS messages to the right people, you should consider using popular servers such as SMS Bots. These SMS Bots will allow you to send bulk messages in the shortest possible time, and they will also be highly effective. Moreover, they can also work in a variety of platforms, including Windows, BlackBerry, iPhone, Blackberry Mobile Phone, and more. When you need to make sure that your messages are delivered in the quickest way possible, you should try out an SMS bot.

How to Stop Text Messages From Being Marked As Spam

It is indeed true that you can get rid of unwanted bulk text messaging from certain online service providers but, if you need to use this approach for the long term, it means that you should have the ability to remove text messages that have been written to you. There are free programs online that are available to help you with this task. All that you would need to do is to install the program to your phone and then let it scan the text messages that are already in the phone book. The scan feature will let you know of the bulk messages that are available in the phone book. This is helpful especially if you regularly check your phone book.

You may not be able to stop text messages from being marked as spam but, you can at least make them less attractive to others by deleting the texts that are annoying you. If the text messages that you remove have already been sent to your cell phone, you can erase it from the phone’s memory by erasing the message. But, if the messages are still in your phone book, you can choose to delete it from the phone by using the erase text option available on most phones.

How to stop text messages from being marked as spam is very simple if you are disciplined enough to follow the above steps. The steps are very easy and if you are using effective anti-spam software, it will make the task even easier for you. To ensure that you can enjoy your mobile phone without the fear of being bombarded with unwanted bulk text messages, make it a point to learn more about anti-spam software now.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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