SEO and online marketing are evolving processes where you need to learn from your mistakes and success every minute. You need to adopt most suitable strategies for your business as there is no universal formula to find out which tactics would work for you. Following are some smart ways to do SEO in 2016.
The role of social media in online marketing is not a secret anymore; although search engines like Google understand how easy it is to manipulate the popularity of contents on social networks like Facebook and Twitter, but unless they have a better strategy to deal with this, the influence of social media on website ranking is not going to significantly decrease. Make your social profiles an essential part of your online marketing and SEO plan.
Although this is one of the oldest technique used by SEO services agencies and marketers but it is still very effective today. Of course there are some changes, and you need to use unique ways to stand out from the crowd. First of all, use keyword research tools like SEMRush and Google Keyword Planner to see which keywords are popular among users. Additionally, tools like Google Trends can help you understand the popular keywords based on time interval and geographical location.
Like old times, target keywords which are popular, have reasonable amount of traffic and most importantly are not too competitive. In 2016, businesses are mainly focusing on local searches to get their hands on local traffic and local customers. After embedding the keywords on your website, analyze the performance of those keywords and compare it with popular keywords adopted by your competitors. Using long tail keywords is a relatively newer concept and as Google is getting smarter and smarter every day, long tail keywords would become more and more popular.
Last year was an important milestone in the history of mobile devices as in 2015, the first time, searches on mobile devices increase than searches on desktop computers. It clearly depicts businesses should not neglect mobile users and their online presence should be optimized for mobile devices. Make sure your website is mobile friendly and its contents are optimized for mobile users.
Contents have become an essential part of any businesses as they increase customers’ loyalty and be a valuable asset in brand awareness. Businesses must develop an effective content strategy and follow its goals and processes continuously to adopt more suitable tactics. The purpose of SEO is to make your website optimized and easy to understand for search engines; this might look like a different concept than user experience but they are actually the same.
Make sure your primary and highly relevant keywords are embedded in the contents of your website. Additionally, create a blog on your official website and publish high quality contents regularly. Do not make your contents a big ad of your products or services but instead try to deliver value.