To stay ahead in the new generation social media realm, you need to engage with the key industry influencers. Buying Twitter and Facebook followers have proven to be pointless and a total waste of time and money. You cannot buy engagement and affection – you need to be more proactive and use credible social media marketing techniques.
Here are four tips on how to succeed in influencer social media marketing.
Embrace Relevance, Reach and Resonance
Reach, resonance, and relevance are the three secret keys to success in influencer marketing today. The main reason why this form of marketing is more important and efficient in generating sales is that it is a more authentic form of storytelling for brands. Companies that intend to use this type of marketing need to do reverse engineering from the expected outcome to find an influencer who best suits the brand.
Evaluate the Influencer’s Content
It is critical to assess the type of content that the target influencer posts on social media before reaching out to know if they resonate with the company goals and orientation. Concisely, research will help you avoid embarrassment and possible adverse responses from the target audience. As you engage with the influencer, make sure that you explain the company’s goals and objectives to start the journey on the right foot.
Understand the Influencers Broadest Reach Interests
There is a difference between what marketers and influencers think are the most relevant online marketing platforms. For the traditional digital marketers, Facebook, Twitter, and Instagram are the best platforms to launch a marketing campaign. On the other hand influencers value and use their personal blog to reach out to their followers than social media platforms. The point is; you should work in close collaboration with the influencers to know which platforms they intend to use to reach out to your target audience.
Set Workflow Expectations
Just like any other modern marketing strategy, it is important to set goals and objectives from the word go. You need to understand that influencer marketing is indeed a form of partnerships, and associations deliver the best results when they are mutually beneficial. Influencers will be more selective about the organizations and companies they work with as this form of digital marketing becomes more popular. You need to state your preferred workflow, be flexible, and open minded.
Influencer marketing is here to stay and will have a significant impact on the success of online businesses. Heed the above four tips to get the best results from it.