9 Best Tips For Small Business Blog Site

9 Best Tips For Small Business Blog Site

Looking for ways to improve your website’s performance? Maybe you are considering a blog for the first time and want to know what are the best tips for getting started. Or maybe you have been running a blog for a while and are looking for ways to make it stand out from the pack.

These tips will help you get the most from your blog, no matter your stage. Keep reading for more information about each tip.

  • Find Your Niche

In the beginning, you’ll need to determine what your blog is going to be about. You don’t necessarily have to have all of the answers right now, but you should have enough to make some informed decisions. Try to think of a niche – or small area of expertise – that you can build a blog around. 

For example, if you sell handmade goods and have a passion for textile arts, you might start a blog called “My Handmade Blog” where you document your process from start to finish or “Knit Happens”, which documents all of the cool designs that you come up with when you’re knitting.

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Once you have your niche, you can begin to focus on a keyword-rich and relevant topic for the blog. Use Google Keyword Planner to help you find popular keywords that you should incorporate into your blog posts. If you want to target the yoga community, for example, you might want to write about yoga mats or clothing made from hemp

As you work on finding the right niche, build out a content plan that will evolve with the above blog posts. This will help you to establish your blog as an authoritative voice in your chosen field and give you the guidance you need to form a solid foundation.

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  • Make A Plan

Once you have your niche, you can begin to think about the basic structure of your blog. Do you want to create a model blog that you can simply copy and paste your content into? Or do you want to follow a more unique and organic path to building out your site? 

To help you decide, try to think about what makes other blogs in your niche unique and what sets you apart from the rest.

The former is a fairly basic plan where you use a tool like WordPress to simply launch a blog that you can populate with content. 

The latter is a bit more complicated where you might want to use a tool like Medium or Squarespace to build out a fully featured and personalized website that you can use to establish yourself as an expert in your chosen field.

  • Pick Your Platform

There are many reasons why you might want to pick one platform over another when it comes to blogging. These widely available solutions will allow you to post new content as soon as you have content ready.

If you already have a website or social media channels that you can use to promote your blog, consider using platforms that are already familiar to your audience. For example, if you’re a fashion blogger and use Instagram to share your work, consider using that as your blog’s main platform. 

It might seem like a good idea to start a blog using WordPress, but if your goal is to connect with and engage with your audience, consider using a solution like Medium or Quora where you can share your expertise, connect with other thought leaders, and expand your reach. 

  • Pick Your Domain Name

If you’re new to blogging, your first stop might be to consider buying a blogging domain name. This will essentially function as your online business card and is something that you should put a bit of thought into. Your chosen domain name, along with your blog’s name and logo, will appear at the top of your site’s home page. 

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In addition, you can use the above suggestions to filter your search results when someone is actively looking for content on your topic. Make sure that you register your chosen domain name with Google, as this will make it much easier to find when someone is searching for content on your topic.

  • Make Sure That Your Blog Looks Great

You might be tempted to jump into setting up your blog, thinking that you can just paste in some content and launch. However, this is the part that can make or break your blog’s appeal. 

Once you’ve launched, the above hints and tips will come in handy to help you shape a striking look for your site. 

Just remember that the design of your site is a reflection of what is inside it – so make sure that you work on creating interesting and engaging content first.

  • Create Quality Content

Creating quality content is the key to making any blog work. It doesn’t matter if you are just starting or have been running a successful blog for a while – creating high-quality content is the key to growing your audience and attracting potential customers to your site.

What makes for high-quality content? The basic requirement is that you must be able to understand and communicate the information to your audience. The key is in the details, though; you should look for ways to make each article as useful as possible. 

You can include details such as how to solve a specific problem, why a particular product or service is advantageous, or some fascinating facts about the matter.

Consider using some of the following experts to write content for your blog:

    • Subject Matter Experts or people that are experts in their field;
    • Content Strategists are those people that create content for brands and businesses to help them spread their message and drive sales;
    • Communications Specialists are those people that craft letters, emails, and social media posts for brands;
    • Content Creators are those people that bring ideas to life through writing, videos, or illustrations;
    • Researchers are those who go into extensive details about their subject matter, using their expertise to answer complex questions and support decision-making processes.

Quality content builds trustworthiness and credibility with your audience. The more you can prove that you are a reliable and trustworthy source of information about your topic, the easier it will be for you to attract and retain customers. 

People who find your content valuable will be more inclined to trust your recommendations or decisions.

  • Use Keywords Appropriately

An important step to making your blog stand out is to use the right keywords in your content. If you already use a tool like Google Adwords, use its Keyword Planner to find the best keywords for your industry.

You can also use the Keyword Planner to look up words and phrases that are frequently used in connection with your topic and find alternative forms (such as variants, abbreviations, and slang words) that are more commonplace in SEO.

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For example, if you are blogging about accounting software, you might want to look up the following keywords:

    • accounting software review;
    • accounting software comparisons;
    • accounting software vs. bookkeeping software;
    • accounting software evaluation;
    • bookkeeper vs. accountant; and
    • best accounting software.

Using the right keywords can improve your blog’s search engine ranking, attract more potential customers to your site, and make your content more accessible to the right audience.

  • Use Alliteration (“Pitch” Words Effectively)

Words that begin with the same sound (alliteration) work well in headlines and descriptions in combination with keywords. It is often used in advertising to create interest in a product or service, so why not use it on your blog?

By creating alliteration, you can make your content more memorable – after all, it is a proven method of capturing attention and encouraging the reader to learn more. Alliteration is also a great way to make your content sound more natural and draw more readers to your site.

For example, if you are writing about wine and you want to promote the Riesling grape to your audience, you might want to look up the following keywords:

    • riessling;
    • German wine;
    • Riesling review;
    • wines from Germany; and
    • German vineyards.
    • Although alliteration might not be appropriate in every situation, using it effectively can make a big difference – and it is easy enough to implement.
  • Measure The Effect Of Your Blog Posting

To determine the effectiveness of your blog post, it is important to track the results of your efforts. Without a clear idea of how your blog posts perform, it is difficult to know if you are heading in the right direction or if you are wasting your time and energy.

You can use the Google Analytics tool to track the results of your blog posts. Once you have activated Google Analytics on your blog, you will be able to view detailed stats on the effect that your posts are having. 

You can use the Google Analytics tool to track the results of your blog posts. Once you have activated Google Analytics on your blog, you will be able to view detailed stats on the effect that your posts are having.

These stats will include things such as the number of visitors to your site, the countries those visitors come from, how long they stay on your page, where they go after leaving your site, and more.

Having this level of insight allows you to take a closer look at the performance of your blog and make necessary adjustments where needed. 

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Don’t expect perfect results the first time you try something new – and be sure to include any new steps or adjustments in your next blog post so that your audience has the information they need to follow your advice.

Start Building Your Blog Now

From professional-looking websites built on a content management system to simple static blogs hosted on platforms like WordPress and Shopify, there is a wide range of solutions to choose from.

If your goal is to create a space for you to connect with and engage with customers, consider the above tips to create a blog that will inspire your audience, encourage interaction, and build your business.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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