Is Your Site Mobile Friendly? Questions Singapore Marketers Should Consider

Singapore marketers should examine whether their websites are mobile friendly or not.

Everyone is glued to their phones these days. And even if they don’t have their phones in hand, they’re always within arm’s reach. This is good news for Singapore business owners. This level of mobile usage makes it that much easier to reach out and engage potential customers.


On top of this, Alexa suggests that 80% of the top websites are optimised for mobile users. So this tells us that it doesn’t matter what your niche is, your website needs to cater to mobile users. But how can you ensure that your site is mobile-friendly? Here are few questions to ask yourself.


1. Is my menu simple?


When designing your menu, you need to keep the size of your screen in mind. Sure, if you’re designing for a desktop, then you can be creative with your menu. However, when it switches over to mobile, things need to become extremely simple. The last thing you want your visitors to do is zoom in and out in order to see your options. So make sure that you or your web design consultant design for size rather over anything else.


2. Are my forms short?


When it comes to the design of your forms, you need to prioritise the information that you actually need from your audience. You see, asking for a lot of information on a desktop may not be that big of a deal because the user has room to navigate the form. However, when these fields appear on a smaller screen, typing is much more tedious. So if you don’t really need a certain piece of information, get rid of the field.


Another factor that can crush your conversion rates is the number of forms you have. It’s not a good idea to have several forms on your site. So condense your form into one.


3. Is my CTA clearly displayed?


The key to making sure that your visitors convert is using a call to action button that is focused. This takes on a whole new meaning when we think about it in terms of mobile. Your call to action button should be easy to find and customers need to know exactly what action you want them to take next. Also, you should never have more than one CTA button.


4. Does my website have a search function?


One of the best parts about adding a search bar to your mobile site is that it cuts out all of the extra navigation. This means that if you have a menu that features more than 10 options, you can allow your users to search for what the need instead of trying to fit that long navigation on your mobile site. Remember, one of the best ways to decrease conversion rates is by confusing your customer.


Amazon is a perfect example of how you can condense your navigation with a search function. This website has over 10 million products but still manages to keep things simple and easy to find. This is the beauty of a search bar.


5. Is my customer service information easy to find?


It doesn’t matter how well designed your website is or how effective your services are products are, people are always going to have problems that you need to solve. A big part of your dealing with these issues quickly and efficiently is making sure that your visitors are able to find your customer service information.


This means that your email address, phone number, and social media links should be very visible. The goal is to help them address their frustration as soon as possible. If your contact information is readily available then they will have a more pleasant experience.


6. How is my spacing and sizing?


One of the benefits of using a desktop or laptop is that navigation is physically easier. All it takes is a few sweeps of a cursor or mouse. However, this just isn’t the case with mobile phones. You are forced to use your thumbs to browse. So it’s important that Singapore business owners consider spacing and sizing.


The button should be large enough to tap. There should be enough space between your buttons so that the user always hits the intended target. Also, make sure that none of your clickable items appear in the corner of the phone as this makes them more difficult to get to.


7. Does my website contain pop-ups?


Even on desktop and laptops, people aren’t too fond of pop-ups. But this frustration increase when it comes to pop-ups on mobile phones. And that’s because they aren’t easy to close there. In most cases, the “x” is too tiny to click on the first try.  Even worse, they may click the ad by mistake and be taken to a landing page which disrupts their experience altogether.


Even zooming in on pop-ups can create problems. So it’s best not to include them at all. Allow the user to enjoy a seamless user experience.


8. Do I have large blocks of text?


Communication is very important, but you need to be aware of how your text is formatted. More specifically, you need to make sure that you format your paragraphs with no more than three sentences. Large blocks of texts can seem overwhelming, especially when they are being viewed on a small device.


A good rule of thumb is, two lines on your desktop may look like six lines on the phone. So make sure that your content is easy to understand, well-formatted, and features bullet points here and there.


9. Have I used the right font?


The font will play a key role in your mobile design. Not only will it help to create a visual impression, but also play a functional role in formatting the text. For instance, in order to separate different sections of text, you can make your headlines all caps and bold. This way, they will set your lines of text apart. This helps to bring more clarity to the small space.


10. Does my website load quickly?


It’s a well-known fact that one of the most important factors in any page is its speed. Research suggests that more than 50% of people will leave your mobile site if it fails to load within 3 seconds. And this can have a tremendous impact on your bounce rates.


If you want to ensure that your page loads quickly, then you need to make sure that your design is as simple as possible. This means that you should get rid of all of your large images and other elements that take a toll on the site’s performance. A faster loading website means higher conversion rates.




If you want to succeed at SEO website design should be your top priority. So keep your menu short and sweet. Make sure that your forms only ask for necessary information. Create a CTA that is clearly displayed and make navigation easier with a search bar. Make sure that your customer service information is well-displayed and that your spacing and sizing are correct. Get rid of all pop-ups and large blocks of text. Also, make sure that you use your font efficiently and that your page loads quickly.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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