Is Your Site Mobile Friendly? Questions Singapore Marketers Should Consider

Singapore marketers should examine whether their websites are mobile friendly or not.

Everyone is glued to their phones these days. And even if they don’t have their phones in hand, they’re always within arm’s reach. This is good news for Singapore business owners. This level of mobile usage makes it that much easier to reach out and engage potential customers.


On top of this, Alexa suggests that 80% of the top websites are optimised for mobile users. So this tells us that it doesn’t matter what your niche is, your website needs to cater to mobile users. But how can you ensure that your site is mobile-friendly? Here are few questions to ask yourself.


1. Is my menu simple?


When designing your menu, you need to keep the size of your screen in mind. Sure, if you’re designing for a desktop, then you can be creative with your menu. However, when it switches over to mobile, things need to become extremely simple. The last thing you want your visitors to do is zoom in and out in order to see your options. So make sure that you or your web design consultant design for size rather over anything else.


2. Are my forms short?


When it comes to the design of your forms, you need to prioritise the information that you actually need from your audience. You see, asking for a lot of information on a desktop may not be that big of a deal because the user has room to navigate the form. However, when these fields appear on a smaller screen, typing is much more tedious. So if you don’t really need a certain piece of information, get rid of the field.


Another factor that can crush your conversion rates is the number of forms you have. It’s not a good idea to have several forms on your site. So condense your form into one.

ALSO READ  What is a Drip Campaign? Definition, Types, Examples


3. Is my CTA clearly displayed?


The key to making sure that your visitors convert is using a call to action button that is focused. This takes on a whole new meaning when we think about it in terms of mobile. Your call to action button should be easy to find and customers need to know exactly what action you want them to take next. Also, you should never have more than one CTA button.


4. Does my website have a search function?


One of the best parts about adding a search bar to your mobile site is that it cuts out all of the extra navigation. This means that if you have a menu that features more than 10 options, you can allow your users to search for what the need instead of trying to fit that long navigation on your mobile site. Remember, one of the best ways to decrease conversion rates is by confusing your customer.


Amazon is a perfect example of how you can condense your navigation with a search function. This website has over 10 million products but still manages to keep things simple and easy to find. This is the beauty of a search bar.


5. Is my customer service information easy to find?


It doesn’t matter how well designed your website is or how effective your services are products are, people are always going to have problems that you need to solve. A big part of your dealing with these issues quickly and efficiently is making sure that your visitors are able to find your customer service information.


This means that your email address, phone number, and social media links should be very visible. The goal is to help them address their frustration as soon as possible. If your contact information is readily available then they will have a more pleasant experience.

ALSO READ  Is Wikipedia Still Relevant in 2023?


6. How is my spacing and sizing?


One of the benefits of using a desktop or laptop is that navigation is physically easier. All it takes is a few sweeps of a cursor or mouse. However, this just isn’t the case with mobile phones. You are forced to use your thumbs to browse. So it’s important that Singapore business owners consider spacing and sizing.


The button should be large enough to tap. There should be enough space between your buttons so that the user always hits the intended target. Also, make sure that none of your clickable items appear in the corner of the phone as this makes them more difficult to get to.


7. Does my website contain pop-ups?


Even on desktop and laptops, people aren’t too fond of pop-ups. But this frustration increase when it comes to pop-ups on mobile phones. And that’s because they aren’t easy to close there. In most cases, the “x” is too tiny to click on the first try.  Even worse, they may click the ad by mistake and be taken to a landing page which disrupts their experience altogether.


Even zooming in on pop-ups can create problems. So it’s best not to include them at all. Allow the user to enjoy a seamless user experience.


8. Do I have large blocks of text?


Communication is very important, but you need to be aware of how your text is formatted. More specifically, you need to make sure that you format your paragraphs with no more than three sentences. Large blocks of texts can seem overwhelming, especially when they are being viewed on a small device.


A good rule of thumb is, two lines on your desktop may look like six lines on the phone. So make sure that your content is easy to understand, well-formatted, and features bullet points here and there.

ALSO READ  Using User Behaviour Data to Deliver Highly-Customised Emails


9. Have I used the right font?


The font will play a key role in your mobile design. Not only will it help to create a visual impression, but also play a functional role in formatting the text. For instance, in order to separate different sections of text, you can make your headlines all caps and bold. This way, they will set your lines of text apart. This helps to bring more clarity to the small space.


10. Does my website load quickly?


It’s a well-known fact that one of the most important factors in any page is its speed. Research suggests that more than 50% of people will leave your mobile site if it fails to load within 3 seconds. And this can have a tremendous impact on your bounce rates.


If you want to ensure that your page loads quickly, then you need to make sure that your design is as simple as possible. This means that you should get rid of all of your large images and other elements that take a toll on the site’s performance. A faster loading website means higher conversion rates.




If you want to succeed at SEO website design should be your top priority. So keep your menu short and sweet. Make sure that your forms only ask for necessary information. Create a CTA that is clearly displayed and make navigation easier with a search bar. Make sure that your customer service information is well-displayed and that your spacing and sizing are correct. Get rid of all pop-ups and large blocks of text. Also, make sure that you use your font efficiently and that your page loads quickly.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …


The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …


What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …


15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

10 Ways to Improve Your E-Commerce SEO

If you want to grow your e-commerce business, you’ve probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can

Other Similar Articles