Is Your Singapore Website Mobile Responsive Enough?

how to make website mobile responsive

Singapore has tremendously developed in the field of online marketing with the higher percentage of business being conducted through the internet. Most businesses have an official website where they transact their online business. These technology developments have resulted in a rise of demand from the business owners for mobile version websites that suit all devices. It is essential for your site to have mobile search as the majority of Google search are made through smartphones or tablets. However, web design and development professionals know it is not easy to keep pace with new mobile devices and resolutions that come up daily. Making a website for each of the different resolutions is have many considerations involved.

What is responsive web design?

This term refers to how the design and development of a website should respond to the behaviour of the user and the website environment dependent on the screen size and platform. It is the creation of a mobile-friendly site. Responsive web design is focused on rendering your images and page elements proportional to the device they are being accessed through by use of fluid grids. It does not influence the speed of your website. Many digital marketing agencies in Singapore offer excellent web design and development services through utilisation of grids, layouts, images, and CSS media queries. The website developed changes to the appropriate image size, resolution and scripting capabilities when you switch between a mobile, iPad and laptop.

Mobile first indexing is finally here and Singapore business owners are feeling pressed to make sure that their site is fully optimised for it. No matter how large or small your business is, it’s important that your site accommodates mobile search. And that’s because the majority of Google searches are done on a tablet or smartphone.

In fact, according to research, 69% of mobile searchers claim that they are more likely to purchase from a brand with a mobile site. And these statistics leave Singapore business owners with one question: is my site responsive enough? It’s time to take a look at your web design options.

Automatic adjustment to the environment for a website is essential. It helps create many custom-made website solutions in solving the needs of each user. Do you want to create a Singapore responsive mobile website? Below are the tips to follow in building a responsive web design.

Reactive design is targeted at offering the very best user experience across a wide selection of platforms, if you’re surfing from the PC, your notebook, your tablet computer or your smartphone. It is born from the notion that displays are used by us and that this content needs to react to coordinate with your monitor size.

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It is important the site of your business, like brakes or a vehicle steering wheel, is reactive. Let’s take a peek at what design is, why this should be used by you, and ways to apply it on your site or inside your layout.

What’s reactive layout?

For contemporary sites, a nice user experience is based on responsive layouts.

The purpose of design that is responsive is to earn the user experience though the design might seem slightly different. You might present information in two columns onto a notebook and 1 column on a smartphone, but the content and branding will stay the same.

Design that is Reactive guarantees confusion — minimal scrolling, panning, zooming, and — most significantly. It makes the experience enjoyable for everybody.

You need your site as it will on a notebook computer to appear as great. That is what design that is reactive can provide.

Utilise design that is responsive?

Developing a user experience is important to the longevity of any business. And believe it or not, your site is an extension of your organisation that is physical.

When clients walk into your store, you provide them a drink may greet them, and inquire what questions you’re able to help reply. That is all part of developing.

The identical idea is true online. Simpler and the more pleasurable that a client’s experience with a site they are to remain there, navigate, create a purchase, or return down the line.

Consider your experiences online. Would you return to a site that did not seem on your device, took a moment to load, or just flat out refused to do the job. No way! That is one reason you need to make your internet design work correctly and also design that is reactive is the trick to doing so.

As of April 2015, Google considers whether a site is mobile-friendly within its search engine calculations. This means that are more inclined to rank highly in any search. So it is definitely in your interests to create your website responsive!

The way to execute a reactive design

Now that you know what reactive design is and why it is essential to business owners using a site, here’s a short responsive site how-to which could lead you through creating the necessary modifications to your website.

1. Grid Dimensions

Previously a website display was set out according to fixed dimensions. But designers have adapted to having grid system that is fluid.

The grid dimensions your website has proportional components rather than producing them one size. That makes it simple if sizing things for various displays: the components will respond to the dimensions of the display (in other words, the grid), not exactly the dimensions they are set to maintain pixels.

There is A grid split into columns, and widths and the heights are scaled. Nothing comes with a height or width. The proportions depend on how big the display is.

By changing the CSS along with code of your website, It’s possible to put principles for this particular grid.

2. Considerations for touchscreens

These days notebooks are built with touchscreens. This makes it crucial for sites that are responsive to be equipped in mind with touchscreen and mouse usage.

It’s easier to press using a fingertip on touchscreen apparatus, In case you’ve got a form which includes a menu built into the website layout. Furthermore, keep in mind that miniature elements (such as buttons) are rather hard to touch on smart phones, so attempt to execute images, calls for actions, and buttons which display with that in mind on all displays.

3. Decide what components to include on little displays

Design doesn’t mean copying your site just. You’re searching for the best consumer experience, which will indicate when somebody looks at your website on a display, that you want to leave out things.

Navigation menus could also be responsive. The menu could display enlarged on a huge display, but may be opened via this button on a little one.

You may put rules for including by changing the CSS along with code of your website or leaving elements. It will be surely appreciated by your customers, although this might take a while to install!

4. Consider pictures

Sizing may be among the facets of web designing that is responsive. You’ll have to create rules on your CSS that ascertain how images are managed on displays –if they handled another way, or eliminated, or are made to be the width.

5. Try out a pre-designed theme or design

You might require help in converting your website if you aren’t a designer in character.

If you don’t have enough time or the motivation to design a reactive site yourself, then you can”cheat” by using a motif or pre-designed design that does the job for you. It follows that is upgrading the colours to coincide with the requirements of your company.

There are, if you use WordPress. The same is applicable.

6. Outsource your job

You might find it impossible to find a motif to use if you do not use a ecommerce site or WordPress. Or you might need a layout that fits your requirements or business branding. Well, you could always hire someone to make something custom for you!

A web design firm like MediaOne has expertise designing websites that are responsive. In reality are responsive right from the box! This usually means you will not ever need to think about redesigning your website to be more mobile-friendly.

It is also possible to try choosing a freelancer because it is a sophisticated job to redesign your website, but be certain that you check their references. Websites that are responsive takes a solid background in web designing. This isn’t a place in which you would like to cut corners. Make space in your budget to cover for somebody to do this.

Design Is Essential for the long haul

Design is not a fad or preference that is momentary –it is a strategy which you want to put money into. Screens are still evolving, along with your site in order to satisfy the requirements of each browser.

By earning the layout of your website responsive, so you won’t need to be concerned about technologies that is new making your site obsolete. Your website is going to be well prepared. Which conserve your financial plan and also is not going to save your sanity .

Is Your Web Design Responsive Enough?

Many businesses consider creating a standalone mobile site. While this is fine from the perspective of the user, it could have some negative consequences for your SEO. Not only that, but mobile domains tend to be rather expensive to maintain.

Luckily, there are other options that could be considered. For instance, some companies choose to use responsive web design, or RWD, and accelerated mobile pages, or AMP. This allows you to create a site that is actually mobile-friendly.

Responsive Web Design

When using a responsive web design, it’s important to keep in mind that it does not take speed into consideration. Instead, RWD web pages focus on the use of fluid grids to render your images and the rest of your on-page elements in proportion to the device that they are being shown on.

And there are several advantages to this. First, it ensures that your site retains all of your content on a single URL. It’s more cost-effective than the standalone option. The sites can be accessed offline with the use of HTML5.

This is not to say that RWD doesn’t come with its own set of challenges. For example, it can take as much as 10 seconds to load if the site is not optimised properly. It’s not optimised for touch. Data visualisations must be optimised for smaller screens. For these reasons, many businesses prefer AMP and progressive web applications, or PWA.

Accelerated Mobile Pages

AMP is Google’s answer to slow loading times. You see, AMP is an HTML framework and it essentially works much like a content delivery network. It serves a bare-bones version of web pages in order to increase their speed. This solution is ideal for publishers who offer news articles as well as blog posts.

AMP is used by various search engines and close to a million domains. In fact, AdWords ads even use it. Publishers are also starting to switch over to it because it’s growing in speed by the day and becoming easier to use as well. To make AMP even more enticing, Google says that it prioritises these types of web pages for mobile news carousels. However, AMP also has its challenges.

While AMP is fast, it is loaded using Google’s cache. It is served as a completely different version of your original document. What this means is that your clicks will be much harder to track since they don’t occur on your site. Sure, AMP is great for those who offer informative blog posts, but your engagement may suffer. So if you’re an e-commerce store, you’ll have to make two different versions of your offers.

Progressive Web Apps

PWAs act like app but don’t require a download. They can be accessed through the browser and use CSS or Javascript, along with HTML. And this combination creates instant load speeds. When shared or bookmarked by the user, PWAs are linkable.

PWAs have several benefits. They can work offline. They offer universal access to all devices and browsers. Their load speeds are comparable to AMP. The transition between web pages are faster than the more traditional mobile domains. They feature interfaces that are native app-like. They’re both linkable and Indexable. Also, they allow you to send push notifications.

PWAs are popular amongst e-commerce stores because they ensure a faster checkout time and better user experience. They also increase engagement and conversions because you can continually communicate with your users. And this helps to improve your digital marketing strategy. However, it can be costly and difficult to implement. And many argue that you could just as easily invest in an app.

Flexible Grid-Based Layouts

Basic website design has features including logo, header, body, content, footer, navigation, sidebar, copyrights social links. An ordinary website of this kind will not work effectively on the different modernised mobile devices and screen resolutions. Creating a responsive mobile website will require you to limber your design by finding the points there is a significant change and allowing everything to squeeze and stretch around these points. Dividing the website content into various designs allows for the development of a flexible website for all devices

Flexible Media

In the past, websites contained barely any more than hyperlinks. Nowadays, it is unimaginable to have a site with no video, images, and hyperlinks. There exist a wide range of elements that can be incorporated into the website to make it more exciting, interesting, gripping and colourful. Responsive web design helps to create a fluid webpage with all the available interactive elements to provide information suiting all devices.

The ratio of the height and width of the image or video is one of the main issues in dealing with flexible media. The image or video increases in size regarding both width and length along with the viewport. Some elements can be used to solve the width issue, but this is not possible for the height. Flexible images are preferable than the iframes loaded by a browser from another web page as they run more responsibly. There is no clue on how tall or wide the frame elements are. For perfect results, get the image within the container size, set the width to max width to prevent the image from growing beyond that specified size.

Media Queries

Responsive web design functions on all the devices and browsers. All the browser releases should offer support to media queries in various ways. You may also use enabled javascript polyfills technique to have the website developers provide necessary web technologies to the website users.

So Which is Best?

Each of these options has their own advantages and should be considered carefully. AMP is perfect for publishers who want to drive more traffic to a publication or blog. There have been many Singapore business owners who’ve had a hard time implementing AMP because a lot of CMS’s don’t offer a plug-in. Conversely, PWAs work across every browser, and enhancements have secured them from unwanted content and viruses.

When it comes to speed, both are pretty similar. PWAs and AMPs are both extremely fast. The only major difference is that the PWAs’ navigation speed and web pages will be hosted in this particular format.

When it comes to ranking, it’s possible that AMP is considered to be a signal. But if PWAs offers a close to identical loading speeds, it’s very unlikely that AMP has an advantage over PWAs. PWAs tend to shine when it comes to web design perspective. AMP strips many of the graphical and interface elements from the original design while PWAs offer all of these elements in an app-like display and this makes for a user-friendly experience. Also, PWAs are responsive to various browsers and react to user permissions in order to create smooth checkout experiences.

The Verdict

Ultimately, if you want to make sure that users have the best experience and that you get the most engagement, you should combine these two options. As AMP articles become faster and more visible in search it works perfectly with the PWAs app-like interface. Not only will combining these two increase user signals but it will also offer a better user experience overall.

It is crucial for your website to have a responsive web design. This has become more significant after the Google announcement rule for all sites to be accessible to all devices .in a competitive online market like Singapore, a responsive website is essential to help compete with other businesses in your niche. If your site is not responsive enough, the above-discussed tips will help you to make it highly responsive. You can also visit a web design and development agency in Singapore today to get the most out of your online marketing business.

In the past years, Google has made it a point to tout the importance of mobile-friendliness. However, this year they have taken it a step further by announcing their mobile-first indexing. And this means that it’s no longer an option that you make your site accessible to all devices–it’s a must.

Sure, it’s important to have a web design that is responsive. But this can only take your digital marketing so far. If you would like to compete with others in your niche, then you’re going to have to institute new configurations. Talk to your web design company about AMP and PWA. This is especially the case for e-commerce platforms. If you want to get the most out of your marketing, consider combining the two.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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August 05, 2020

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