Is Your Singapore Website Mobile Responsive Enough?

When it comes to mobile responsiveness, Singapore business owners should consider web design configuration.

Singapore has tremendously developed in the field of digital online marketing with the higher percentage of business being conducted through the internet. Many of the business has an official website where they transact their online business. These technology developments have resulted in a rise of demand from the business owners for mobile version websites that suit all devices. It is essential for your site to have mobile search as the majority of Google search are made through smartphones or tablets. However, web design and development professionals know it is not easy to keep pace with new mobile devices and resolutions that come up daily. Making a website for each of the different resolutions is difficult. This leads us to a query on how to come up with a user-friendly mobile web that works effectively on all the devices.

What is responsive web design? This term refers to how the design and development of a website should respond to the behavior of the user and the website environment dependent on the screen size and platform. It is the creation of a mobile-friendly site. Responsive web design is focused on rendering your images and page elements proportional to the device they are being accessed through by use of fluid grids. It does not influence the speed of your website. Many digital marketing agencies in Singapore offer excellent web design and development services through utilization of grids, layouts, images, and CSS media queries. The website developed changes to the appropriate image size, resolution and scripting capabilities when you switch between a mobile, iPad and laptop.

Mobile first indexing is finally here and Singapore business owners are feeling pressed to make sure that their site is fully optimised for it. No matter how large or small your business is, it’s important that your site accommodates mobile search. And that’s because the majority of Google searches are done on a tablet or smartphone.

In fact, according to research, 69% of mobile searchers claim that they are more likely to purchase from a brand with a mobile site. And these statistics leave Singapore business owners with one question: is my site responsive enough? It’s time to take a look at your web design options.

Automatic adjustment to the environment for a website is essential. It helps create many custom-made website solutions in solving the needs of each user. Do you want to create a Singapore responsive mobile website? Below are the tips to follow in building a responsive web design.

Is Your Web Design Responsive Enough?

Many businesses consider creating a standalone mobile site. While this is fine from the perspective of the user, it could have some negative consequences for your SEO. Not only that, but mobile domains tend to be rather expensive to maintain.

Luckily, there are other options that could be considered. For instance, some companies choose to use responsive web design, or RWD, and accelerated mobile pages, or AMP. This allows you to create a site that is actually mobile-friendly.

Responsive Web Design

When using a responsive web design, it’s important to keep in mind that it does not take speed into consideration. Instead, RWD web pages focus on the use of fluid grids to render your images and the rest of your on-page elements in proportion to the device that they are being shown on.

And there are several advantages to this. First, it ensures that your site retains all of your content on a single URL. It’s more cost-effective than the standalone option. The sites can be accessed offline with the use of HTML5.

This is not to say that RWD doesn’t come with its own set of challenges. For example, it can take as much as 10 seconds to load if the site is not optimised properly. It’s not optimised for touch. Data visualisations must be optimized for smaller screens. For these reasons, many businesses prefer AMP and progressive web applications, or PWA.

Accelerated Mobile Pages

AMP is Google’s answer to slow loading times. You see, AMP is an HTML framework and it essentially works much like a content delivery network. It serves a bare-bones version of web pages in order to increase their speed. This solution is ideal for publishers who offer news articles as well as blog posts.

AMP is used by various search engines and close to a million domains. In fact, AdWords ads even use it. Publishers are also starting to switch over to it because it’s growing in speed by the day and becoming easier to use as well. To make AMP even more enticing, Google says that it prioritizes these types of web pages for mobile news carousels. However, AMP also has its challenges.

While AMP is fast, it is loaded using Google’s cache. It is served as a completely different version of your original document. What this means is that your clicks will be much harder to track since they don’t occur on your site. Sure, AMP is great for those who offer informative blog posts, but your engagement may suffer. So if you’re an e-commerce store, you’ll have to make two different versions of your offers.

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Progressive Web Apps

PWAs act like app but don’t require a download. They can be accessed through the browser and use CSS or Javascript, along with HTML. And this combination creates instant load speeds. When shared or bookmarked by the user, PWAs are linkable.

PWAs have several benefits. They can work offline. They offer universal access to all devices and browsers. Their load speeds are comparable to AMP. The transition between web pages are faster than the more traditional mobile domains. They feature interfaces that are native app-like. They’re both linkable and Indexable. Also, they allow you to send push notifications.

PWAs are popular amongst e-commerce stores because they ensure a faster checkout time and better user experience. They also increase engagement and conversions because you can continually communicate with your users. And this helps to improve your digital marketing strategy. However, it can be costly and difficult to implement. And many argue that you could just as easily invest in an app.

Flexible Grid-Based Layouts

Basic website design has features including logo, header, body, content, footer, navigation, sidebar, copyrights social links. An ordinary website of this kind will not work effectively on the different modernized mobile devices and screen resolutions. Creating a responsive mobile website will require you to limber your design by finding the points there is a significant change and allowing everything to squeeze and stretch around these points. Dividing the website content into various designs allows for the development of a flexible website for all devices

Flexible Media

In the past, websites contained barely any more than hyperlinks. Nowadays, it is unimaginable to have a site with no video, images, and hyperlinks. There exist a wide range of elements that can be incorporated into the website to make it more exciting, interesting, gripping and colorful. Responsive web design helps to create a fluid webpage with all the available interactive elements to provide information suiting all devices.

The ratio of the height and width of the image or video is one of the main issues in dealing with flexible media. The image or video increases in size regarding both width and length along with the viewport. Some elements can be used to solve the width issue, but this is not possible for the height. Flexible images are preferable than the iframes loaded by a browser from another web page as they run more responsibly. There is no clue on how tall or wide the frame elements are. For perfect results, get the image within then container size, set the width to max width to prevent the image from growing beyond that specified size.

Media Queries

Responsive web design functions on all the devices and browsers. All the browser releases should offer support to media queries in various ways. You may also use enabled javascript polyfills technique to have the website developers provide necessary web technologies to the website users.

So Which is Best?

Each of these options has their own advantages and should be considered carefully. AMP is perfect for publishers who want to drive more traffic to a publication or blog. There have been many Singapore business owners who’ve had a hard time implementing AMP because a lot of CMS’s don’t offer a plug-in. Conversely, PWAs work across every browser, and enhancements have secured them from unwanted content and viruses.

When it comes to speed, both are pretty similar. PWAs and AMPs are both extremely fast. The only major difference is that the PWAs’ navigation speed and web pages will be hosted in this particular format.

When it comes to ranking, it’s possible that AMP is considered to be a signal. But if PWAs offers a close to identical loading speeds, it’s very unlikely that AMP has an advantage over PWAs. PWAs tend to shine when it comes to web design perspective. AMP strips many of the graphical and interface elements from the original design while PWAs offer all of these elements in an app-like display and this makes for a user-friendly experience. Also, PWAs are responsive to various browsers and react to user permissions in order to create smooth checkout experiences.

The Verdict

Ultimately, if you want to make sure that users have the best experience and that you get the most engagement, you should combine these two options. As AMP articles become faster and more visible in search it works perfectly with the PWAs app-like interface. Not only will combining these two increase user signals but it will also offer a better user experience overall.


It is crucial for your website to have a responsive web design. This has become more significant after Google announcement rule for all sites to be accessible to all devices .in a competitive online market like Singapore, a responsive website is essential to help compete with other businesses in your niche. If your site is not responsive enough, the above-discussed tips will help you to make it highly responsive. You can also visit a web design and development agency in Singapore today to get the most out of your online marketing business.

In the past years, Google has made it a point to tout the importance of mobile-friendliness. However, this year they have taken it a step further by announcing their mobile-first indexing. And this means that it’s no longer an option that you make your site accessible to all devices–it’s a must.

Sure, it’s important to have a web design that is responsive. But this can only take your digital marketing so far. If you would like to compete with others in your niche, then you’re going to have to institute new configurations. Talk to your web design company about AMP and PWA. This is especially the case for e-commerce platforms. If you want to get the most out of your marketing, consider combining the two.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

June 18, 2018

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