What qualities should you expect from a Singapore web design company? One of the most difficult things about launching a new website is choosing a web designer.
A website is an integral element of any business. Its design plays a key role in either converting new leads into regular clients or discouraging visitors from engaging with your brand. This underpins the importance of choosing the right website development company in Singapore.
That said, here are the qualities you should look for before enlisting the services of a Singapore web design company.
Experience in your Industry
The first consideration factor when choosing a web designer in Singapore is checking their experience. If they have worked with similar businesses in the past, it means that they are conversant with the requirements of that particular niche. The level of experience will obviously vary, but if the company is familiar with your industry, it gives them the edge over other web designers.
Alternatively, you can opt for a generic website designer in Singapore. The problem, however, is that the process will be lengthy and there is no guarantee of getting the desired results.
What is the cost of web design in Singapore? Well, this is dependent on a variety of factors, such as the type of website you want, the location of the web development company and many others.
Before you start looking for a Singapore web design company, make sure that you have a designated budget for your project. Having a defined budget allows you to narrow down on companies that are affordable to you. Still, the service provider must prove their worth before you allow them to take over your project.
You should also avoid designers who are startlingly cheap. Such designers often use underhand methods to cut down the costs of website development, meaning that you are likely to end up with a sub-par website.
Sometimes, having industry experience isn’t enough when searching for a company to conduct web development in Singapore. You have to go a step further and examine their portfolio. This allows you to have a first-hand experience of what the designer can produce. Moreover, looking at a variety of samples can help you in identifying a preferred theme for your website.
When assessing the portfolio, ensure that you get links to live websites, rather than settling for screenshots. This allows you to ask the designer the reasons behind a specific website’s design, or their objective when they chose a particular style. Simply put, a portfolio is vital if you want to get further insights into a web developer.
A good web designer keeps in touch with the client at every step of the project. You might be unfamiliar with the jargon used in website design in Singapore, and it’s the role of your service provider to explain the terminologies in a way you can understand. If they are unable to explain their area of expertise to you, they certainly can’t communicate your business’s message through the website.
Another vital aspect of communication is your web designer’s listening skills. If the web development company ignores your ideas, you are certain of getting an unwanted project. Remember, you have the final say over what goes into your site; this must be known to your website designer.
While it is easier to work with a listening web developer, you also need someone who will provide useful recommendations. This is because online marketing has different requirements for your business. Ideally, the designer should combine your ideas in business with their expertise to come up with an effective website for your business.
Similar to other business transactions, a website development project begins with the development of a contract. Make sure that you have carefully read the entire document before signing the agreement.
The contract usually outlines several aspects of the transaction, including the fees, the expected delivery period, contingencies in case of unexpected challenges, and refunds and so on. For this reason, it is advisable to sign the document in the presence of your lawyer so that you can easily file a complaint if the web designer produces an undesired product.
There is more to a website than its design. Nowadays, the majority of web design companies in Singapore offer other related services such as content creation, SEO optimization, digital marketing campaigns and so forth. Even better, some of these companies offer such services as a package.
The most significant benefit of buying the package mentioned above from a Singapore web service company is convenience. You will save the time and resources that would have otherwise been used in seeking additional services. It also means that you can launch your website immediately after its completion. In some instances, purchasing these services as a package might be more cost-effective than enlisting different companies to perform a specific role.
As your business grows, much more will be required of your website. For instance, if you run an e-commerce platform, more users will mean that you have to expand your database. That said, you still have to perform maintenance routine even if your business remains stagnated.
Some web design companies in Singapore include website maintenance in their services, albeit at an extra cost. In most cases, you are responsible for maintaining your website and ensuring it functions properly. Either way, it is important to be aware of what to expect once your website goes live.
At least 86% of internet traffic in Singapore comes from mobile devices. This figure will inevitably increase as smartphones continue to gain more popularity because of their advanced features. If you design a website that isn’t responsive to mobile devices, you will lose loads of traffic and potential leads. It is worth noting that a non-responsive site can still work on mobiles, but the pages will not display properly.
A responsive website, on the other hand, has several advantages. The biggest of them of all is the fact that your site will attract more traffic. This is because the site will automatically adjust its webpages according to the device being used to access it. Additionally, responsive web design is cost-effective because it eliminates the need for designing two versions of your site – one for desktop and another for mobile devices. Lastly, Google’s ranking algorithm favors sites with mobile-friendly pages, meaning that you get more visibility from organic search results.
Knowledge, Methods, and Strategies
Every web designer should have their own techniques and strategies for creating client websites. During the interviewing process, the website developer should explain the approach they intend to use in accomplishing your project. If they are unable to clearly explain themselves, they are not worth your time (and money).
Contrariwise, if they are comfortable in outlining their techniques and strategies, it shows that they are proficient at their job. Web designers that can share their expertise, how they work and the approach they use to handle different projects are likelier to implement strategies that will grow your website.
Familiarity with the Internet and Various Web Technologies
As trivial as it sounds, a website designer must be acquainted with various web development technologies and standards. Just like any other technology, the internet and the web are constantly evolving, with new standards being rolled out on a regular basis. The professionals can further their knowledge and learn from colleagues by actively participating in seminars, websites, online forums and so forth.
There are several programming languages used to design webpages. In the past, websites could be entirely built using a single programming language. This is no longer the case. Modern websites are more demanding, and may, therefore, require a combination of two or more coding languages to develop. When looking for a web development company in Singapore, check if they are comfortable with multiple languages. Flexibility also encompasses the ability to adapt differently to the very project submitted by a client.
Ability to Meet Deadlines
Time-consciousness is crucial to every business. At the beginning of every website development process, the designer should tell you the time needed to complete the task. It is also their role to ensure that they adhere to such deadlines.
If the project takes longer than indicated to complete, everybody becomes upset. The web designer should regularly update you on the progress of the project such that you are aware of any issues that might lead to delayed completion. The best way of checking whether a certain company adheres to deadlines is by reading the reviews from previous clients.
Content Management System (CMS) Integration
Your website might have an impeccable outlook, but it is absolutely useless if you are unable to update it on your own. Of course, you can rely on the support of your website development company to the updates, but this is costly and inconvenient. The solution to this problem is hiring a website designer who integrates a content management system on your site.
The most popular CMS in Singapore is WordPress. If your site is built on a CMS, it is much easier to update, as well as install add-ons and plugins.
The primary objective of any website is to drive search engine traffic to your online platform, with the aim of converting them into regular customers. In addition to making your website look good, the website designer should also optimize it for conversion.
The key elements of website optimization that any website developer in Singapore should integrate include;
- Meta descriptions and Meta tags – a website with relevant tags and descriptions embedded within its code are likelier to rank higher on search engine result pages.
- Easy navigation – sites that are easily accessible attract more organic web traffic that those with a complicated layout. This, in turn, translates to a higher ranking on Google and other top search engines.
- Images – a picture is worth a thousand words. Images convey information faster than large chunks of text. To increase the effectiveness of your website design, the developer should subtly incorporate images and other powerful visuals, such as charts and infographics. Remember, the images must have a high resolution.
- Consistency – one of the most effective methods of retaining visitors to your website is using a consistent design. To achieve consistency, your website must have the same color scheme and typography across all webpages. The navigation bar’s outlook should also remain constant throughout the webpages.
- Page loading speeds – if your website takes more than 3 seconds to load, visitors are likely to abandon it and try out a competing site. Ensure that your preferred website development company uses reliable servers to guarantee fast loading of webpages. The designers should also make the webpages cacheable.
- Conventionalism – as much as uniqueness is good for making your brand recognizable, overemphasizing can have adverse impacts. Most internet users are already accustomed to some conventions – for instance, navigation bars are often on top of the page, as well as the company logo. The contact information is often placed in the footer section of the website’s pages. Changing this norm might reduce the effectiveness of your website.
- Flow – most people read web pages from the upper left corner and finish with the bottom right corner. This means that the most important information should be placed on the top left corner, while the least important bit should be at the bottom right since it is likelier to get ignored.
Well, you are now familiar with the qualities you should seek when hiring a Singapore web design company. The rule of the thumb is ensuring that your chosen web developer is able to meet the objectives you want your website to attain.
Finally, you should not rush the process. Nobody understands your business as you do. After carefully assessing the qualities of each potential candidate, check whether you are confident in their abilities. If you believe they are capable, hire them. Otherwise, it is better to continue searching until you find a website developer that you can trust with such an important project.
Cut the chase and save money by hiring us for your next website design Singapore project.