Singapore business owners are starting to understand that owning a website is not an option these days. No matter what industry you’re involved in, they know that it’s important that you establish an online presence. However, what many business owners don’t realise is that there is much more to online success than simply starting your website.
You see, in the ideal world, you would simply create a website, fill it will valuable content, and then the users will naturally find you. Unfortunately, this is not how it works. Even if your site looks amazing and provides the most helpful information out there, you’re still going to need to take specific steps to make your site accessible to all of your potential customers. These steps are what is referred to as search engine optimisation, or SEO Firms.
What Exactly is SEO?
More specifically, SEO is the process of optimising your site so that it organically receives the maximum amount of quality traffic from the search engines. And when we look at how Google works, we can see just how important SEO is to your online success. Studies show that over 60% of users click results on the first page, and over 40% of users will actually change their query if they can’t find what they need on the first page of results. This ultimately means that if you’re not first, you’re technically last.
While there are many businesses who attempt to execute a winning SEO strategy, not many are familiar with the best practices. Either they are overwhelmed by techniques or they are not working with the best SEO agency. What this means is that you can easily outperform the competition with the right strategies.
So What Does SEO Require?
Search engine optimisation can be a challenging process as it requires several key ingredients. In many respects, SEO is much like a puzzle in that there are many pieces that must come together in order to get the best results. Even if you’re missing one piece, your job is not complete. But what makes for a strong SEO strategy? Let’s take a look at a few of the most important elements:
Content: One of the most important parts of SEO is the content. And that’s because this is one of the biggest ranking factors. It’s important that your site contains the most relevant content that you can create. The topics must be very specific so that they effectively target the right audience.
Technology: Your website needs to run on the best content management system. This system is one in which that follows the rules of the search engines. Your content management system is the backbone of your SEO strategy because it allows you to make changes that the algorithms require. Your CMS is especially important if your site contains a lot of pages.
Structure: When search engines scan your site, they’re looking for specific details. This means that your web pages must be structured in a way that makes it very easy for search engines to scan them. The perfect structure often includes elements like headers, relevant content, and <h1> tags.
External Linking: Another important factor in SEO is your position in your online community. And this is determined by the number of links you have pointing to your site. In other words, how many people in your industry are linking to your content? The more links you have, the more relevant you appear to Google and other major search engines.
10 Essential SEO Tips
When it comes to the best SEO strategies, there is no shortage of tips and tricks that you can use. So it’s easy to get lost in them. However, there are a few key techniques that you can focus on to ensure that your campaign is on the road to success. Let’s go over them.
1. Find your keywords
One of the first thing that Singapore businesses should focus on is identifying the right keywords. There may be a lot of words and phrases that relate to your business, especially if you offer a lot of products. However, in most cases, there are just a few crucial ones that you should use often and spread throughout your website.
And you can find them in three simple steps. First, perform keyword analysis. Find out which words people are using to find the types of products or services you offer. Next, select your keywords. You need to narrow down the list that is most relevant to your site and your specific products or services. Finally, place the keywords. Weave these words and phrases into your copy so that they can achieve the maximum effect. While this process involves a lot of common sense, you can also use Google’s Keyword Tool to get more ideas.
2. Create relevant content
The primary goal of search engines is to deliver results that are useful to the users. So if you want to make sure that you rank highly, you should aspire to create content that is as valuable as possible. The best and most favoured content is long and detailed. Consider posting white papers. You may not be the best writer, but if you have a good grasp of your topic, it will be easy to create quality content.
If you’ve ever written a contributed article or whitepaper, post it on your site in full. Search engines are increasingly giving preference to pages with longer content. Likewise, post any and all of your press releases. If you’re getting media coverage, create a News section and post those articles as well.
Also, consider adding a news section to your blog. Cover all of the latest trends and issues within your industry. You can even pot press releases and media coverage about your business. These news updates will ensure that your blog remains current and up-to-date. You’ll always have fresh, keyword-rich content.
3. Optimise your title, headers, metadata, and URLs
One of the most important ranking factors is your title tags. These appear at the very top of your browser and they will appear as the title of your link in the search results. The trick is to use your keywords in them. Not only should you include a keyword, but you should make sure that your title tag closely relates to the content on that page. Use these keywords in the body of your text as well as in your <h1> header.
Metadata is in the code of your web page. It provides a description and the keywords about the information that is included on the page. Metadata isn’t as valuable as it used to be, but it still holds some relevance in terms of ranking. Just keep in mind that Google only shows the first 150 characters of the metadata and in some cases, you could be penalised for including over 10 keywords.
The structure of your URL is also important. It needs to include the most relevant keywords for the particular page. Also, you should avoid using symbols and other strange characters. The best URLs are short and to the point.
Make sure that you don’t recycle titles, metadata, headers or URLs. Sure, there should be consistent with your keywords, but these things should never be identical. Each element needs to be unique to that specific page.
4. Create Your Sitemap
Sitemaps are very useful to the search engines. They make it easy for the spiders to crawl your site. The map should be clean and free of any extra text or images. There are two types of sitemaps. One is for navigation and the other, XML, is for spider purposes. After you have created your map, convert it to XML using tools like XML sitemap.
5. Monitor your load time
When it comes to your rankings and user experience, there is hardly any factor greater than load time. Even if your site looks great and offers quality information, you never want the users to have to wait for it to load. Nor do you want search engines to lower your rankings. You see, spiders take the size of your page into account and they will avoid indexing the page if it takes too long to load. And this affects how well optimised the page is.
The number of links that point to your site is a huge ranking factor. When there are a lot of relevant, high quality sites that link to yours, it lets the search engines know that your site is valuable and credible, and will rank your site accordingly.
This is why it’s a good idea to create your own reciprocal link program. This program would require your regularly approaching relevant, quality sites about posting some links to your website in exchange for you posting their links on yours–specifically to internal pages. Just remember that quality is more important than quantity. Those with higher page ranks will likely get you a higher page ranking. Also, ask that sites use relevant keywords when linking to you.
7. Avoid flash and large images
Sure, it’s great to be creative, but your creativity should never overshadow the functionality of your site. Before making decisions to add flash content and certain graphics, you need to first consider how it will affect your SEO. How easily will spiders crawl your page? Spiders can’t crawl images nor can they index flash content. These elements should be used in moderation.
8. Avoid black hat
SEO can have a huge impact on the success of your business and this provokes some businesses to find ways to trick the system. These techniques are known as black hat tricks. Website owners may use methods like cloaking in which they send spiders to different sites than users see, keyword stuff and title stacking. These are short cuts usually backfire and can result in your site being penalised or even blacklisted.
9. Follow SEO news
Ultimately, SEO requires you to figure out what the algorithms want. And this means you need to know when changes are made to the algorithms. Realise that SEO is an ongoing process and SEO experts are constantly revisiting and tweaking their formulas. So bookmark the most knowledgeable websites like as Search Engine Watch, SERoundtable, and Organic SEO.
10. Pay attention to the little things
While those mentioned above are the most important elements that are a few second-level SEO tactics you should master. These may not be what gets you to the top, but they can certainly have a significant impact over time. For instance, use alt tags for your images, use keywords in your image descriptions, use interior links that are keyword-rich, use 301 redirects for internal redirects, and use Google’s and Yahoo’s webmaster tools.
SEO is not easy. It requires your keeping a close eye on every aspect of your site. You must be vigilant about making the changes that can ensure a better position it on Google and Yahoo. The good news is, there are several SEO agencies to choose from.