Singapore Digital Marketing: Tips For Starting Your New Career

Now is the best time for Singapore entrepreneurs to start a career in digital marketing.

If you are a Singapore entrepreneur who would like to work in the field of digital marketing, then now is a great time to start your new career. According to research, in comparison to the traditional economy, the digital economy is actually growing 10 times as fast. The following tips will help you get your career off of the ground today.

Have a willingness to learn


The truth is, the digital marketing field moves quickly and it’s extremely competitive. However, even though companies may have a lot of candidates to choose from, they can easily spot the individuals who actually want to learn and those who are simply coming along for the ride.  So you need to show the company that you are genuinely interested in learning more about this business and that you have a passion to succeed.

Remain up-to-date



Regardless of what types of businesses you would like to work with, you need to understand that the digital marketing field is always changing. You must stay up-to-date on all of the latest news and trends that are taking place. You need to know which sites and influencers are the most popular. And you should be especially familiar with major players such as Facebook and Google. Twitter is always making tweaks to its algorithms when it comes to paid advertising.


If you want to stay up-to-date on SEO, then follow sites like Search Engine Land, Moz, SEOGadget, and Distilled. If you want to stay up-to-date on PPC, follow sites like Search Engine Land and PPC Hero. If you want to stay up-to-date on social media, then follow sites like Social Media Today and Social Media Examiner. If you want to stay up-to-date on  content, then follow sites like Hubspot.




If you want to succeed in digital marketing, then it’s crucial that you network with people that are more talented than you are. These are the individuals who will act as you support system whenever you run into certain issues. They will also help you to open certain doors that you would not have otherwise had access to.

The best way to create a strong network is to attend industry events. Go to Singapore meetups and conferences. Focus on nurturing your relationships with other online marketing experts. Attend workshops that offer in-depth presentations.


Personal Projects



Though there are several experts that you can learn from, you should also take the time to do your own research and formulate your own opinions. The experts aren’t always right. Some things are not black and white issues. So create your own personal projects do that you can test your own personal theories. Figure out which disciplines enjoy the most whether it’s social media, PPC, SEO, or content marketing. Also, if your project fails, don’t be afraid to take accountability.

Familiarise yourself with the terminology



There is a lot of terminology in digital marketing. So you need to get comfortable with it’s most common acronyms such as SEM, PPC, and SEO. Your ability to offer an accurate analysis will depend on how familiar you are with terms like these.  

Create a personal brand



You may be one of the most talented up and coming digital marketers there is, but if you lack an online presence then it’s likely that you won’t get very far. Companies want to know that you are able to increase their visibility and one of the best ways to exemplify this is to have visibility yourself. So create your own personal brand. How much of a presence you have online may be the deciding factor when a company is making its final decision about a certain position.

Develop Broad Skill Sets



Sure, you may specialise in a certain area of digital marketing, but remember to not become too attached to any one area. This is because companies will often look for candidates who have broad skill sets. These individuals are most valuable to them because they can easily switch over from one discipline to the next.

Become a student of technology



While digital marketing is often associated with social media and branding, there’s also a technical aspect that people don’t talk about as much. This involves data. Digital marketing is a data driven industry. And this information is crucial when it comes to working with website developers who need to understand your marketing strategy before they can implement their design.  Ideally, you should have a basic working knowledge of HTML as well as graphic design. This will help you to stand out among the other candidates.

Monitor metrics


While most candidates will talk about creative ideas and concepts, very few will address the areas that are more complex. For instance, do you know the difference between CPA and CPC? Have you been able to achieve a significant return on ad spend in your past campaigns? If you would like to stand out from the rest of the applicants, then you should bring up these factors.

Get certification



One of the best ways to stand out from the rest of the candidate pool is to become certified. While digital marketing does not technically require a formal education, there are various digital marketing courses that give you the benefits of their hands-on experience. You can learn more than just theory and concepts, they will actually help you to put these concepts into practice.  When applying for a digital marketing job, you need to prove that your understanding of these terminologies goes beneath the surface level.




While there are many people who are interested in the world of digital marketing, very few people will take the time to investigate the best way to enter this field. By following the above tips, you can put yourself miles ahead of the other candidates.

Just make sure that you dig deep into metrics, terminology and create a network that you can depend on. You need to create your own personal brand and formulate your own theories. Don’t be afraid to fail as this will help you learn. And most importantly seek out opportunities and courses that will help you learn as much as you can.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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