15 Digital Marketing Statistics from Singapore that Will Push you to Market Online

15 Digital Marketing Statistics from Singapore that Will Push you to Market Online

The digital marketing statistics from the Singaporean market suggests that companies should be flocking the digital marketing space to take advantage of the growing numbers. This is not the case at the moment as many companies are comfortable with traditional marketing strategies and are unsure of the return on investment (ROI) of digital marketing strategies. However, should you be ignoring all the positive digital marketing statistics?

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The impact of traditional ways of marketing ways cannot be wished away. A lot of Singaporeans still consume Free-to-air (FTA) channels. Television advertising is a good way of engaging your audience.

However, Singaporeans are increasingly moving towards digital platforms  as they endeavor to stay in touch with their friends and the world by consuming digital news. Placing your advertisements online will massively increase the visibility of the company.

The following statistics indicate the kind of visibility the company will get from marketing online.

Digital Marketing Statistics in Singapore

  • 4.83 million Singaporeans actively use the internet

The estimated population of Singapore is 5.8 million according to worldometers. That would mean that internet penetration is at 84%. That is a mind-boggling number.

There is even better news: The 4.83 million people currently using the internet are of different age groups and gender. Your business will find consumers to interact with your online advertisements whether you cater to a specific gender or age group.

  • 1 in 10 Singaporeans learn of a new product via online advertising

Introducing a new product in the market is always a challenging process, especially in a market with other dominant players. Nevertheless, you can use online advertising to set yourself apart from your competitors.

Singaporeans like interacting with online adverts; an interesting advert will pique their interest.

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  • 41% make purchases online

Piquing the interest of a potential client is good, but it does not lead to a sale if the client has to call particular numbers or visit a store to make an order.

A prominent call-to-action that directs the client to your site where they can make the order will lead to a sale; 41% of Singaporeans are already showing that they are not afraid of making online purchases.

  • Mobile phones are the most popular devices for browsing the internet

A thumping 95% use regular mobile phones to access the internet while 91% access the internet using smartphones. This is a digital marketing statistic that must be incorporated into your digital strategy.

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You can do this by optimizing your site and adverts for mobile. You should check if the text in your advert is legible and if your site loads quickly enough that potential clients are not discouraged.

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  • Singaporean mobile owners spend an average of 45 hours a week on the internet

They spend most of the time on social networks interacting with their online friends. They also spend this time consuming online videos on popular video social networks. This facts make mobile marketing more important to businesses than ever before.

  • Laptops, desktops, and tablets are still popular

The information above on internet usage by mobile phones is not to suggest that laptops/desktops and tablets are rarely used. 71% access the internet using a laptop or desktop and 42% use tablets.

  • There are 4.8 million Facebook users in Singapore

Facebook is one of the most used social media platforms. People between the ages of 25 and 34 are most active representing 34% of Facebook users while 13 to 17-year-olds are least active representing 2% of the overall Facebook users.

Additionally, 53% of Singaporeans use Facebook Messenger App as a means of communicating with their friends. Facebook announced that it is planning on having messenger ads meaning that you have another avenue for advertising.

  • 51% of Singaporeans use Instagram

15 to 24-year-olds represent the biggest Instagram users taking 87% while people above 50 years use Instagram the least taking 30%.

This is a crucial digital marketing statistic if your business caters to a specific age group.

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  • 45% of users prefer YouTube to Television

The fast internet speeds have seen video consumptions grow in leaps and bounds over the last few years.

The shift from television to YouTube is happening because the latter allows users to watch videos whenever they are free.

  • Singaporeans watch at least 2 hours of online videos per day

Around 60% of internet users check out products on YouTube before making a purchase. They check out tutorials of how to get the most out of the products and the best places to buy the said products.

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It is also important to note that more than 60% of Singaporeans watch YouTube on their mobile phones so optimizing ads for mobile is vital.

  • Singapore has the fasted broadband speed in the world

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The average download speed was found to be 181.47 Mbps. This is three times the global average speed of 46.41 Mbps.

Also, the average internet speed via mobile is 54 Mbps. With speeds like this, video consumption will only go higher.

  • WhatsApp leads the way with a 73% market penetration

Communication via WhatsApp is essential to Singaporeans. Tech giant Facebook, which owns WhatsApp, recently announced that ads on WhatsApp are coming. This is yet another platform that your business can use.

  • 62% of people believe that technology offers more opportunities

A majority of Singaporeans have embraced technology and feel it does more good than harm. This attitude to technology is an excellent incentive for a business that might be hesitant to venture into online advertising.

  • 87% of Singaporeans want their data protected

Singaporeans are not opposed to sharing their data with online businesses when making purchases. However, they expect their data to be protected at all costs.

  • 59% prefer to complete tasks on the digital space

This digital marketing statistic is related to the point that 41% make online purchases. The reason they are compelled to click on buy is the tasks required to purchase a product are available online.

Businesses that have offline purchasing processes miss out on a superb opportunity to convert a lead into a sale.

Final Word

There is no better eye-opener for businesses than digital marketing statistics. Future marketing activities will be based on big data analysis; adopting early is a big step towards being a big player in the market. Also, get in touch with us today for the best digital marketing services in Singapore. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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