A Singapore Digital Marketers Guide To Writing Great Title Tags

how to write great title tags singapore

Most people whip up title tags without giving them any deeper thought. It could be because they have been made to believe they aren’t as crucial as content as far as search engine ranking goes.

What they however don’t know is that rashly written title tags could be the reason their competitors still register a higher traffic despite ranking below them.

Google will still rank a webpage on your site despite missing a title tag. But that’s doesn’t imply that it bears no significant value to your overall SEO strategy.

You don’t just want your site to rank high. You’re mostly interested in the SERP clicks it gets, if anything. And that’s where title tags come in.

Contrary to what people think, tags have more SEO value than what people give them credit for.

So what exactly are Title Tags?

A title tag is basically the HTML element specifying the title of your webpage. On Search Engine Result Pages (SERPs), it’s the title of the search engine listing. Usually, it’s shown in blue, and in the biggest font than any other piece of writing in the list. It’s also written as a hyperlink, linking back to your website or a particular page or post on your site.

On your website, a title tag shows up at the title bar with every tab you open, but only a section of it will be visible as most of it is usually cut from view.

Basically, a title tag works to inform visitors of what they can expect upon loading a webpage. It’s simple the topic, title or subject of what’s being covered in that particular webpage.

Even more crucial than having one, is ensuring your title tag is interesting enough to entice the bulk of your online users to click through it from the SERPs and be directed to your site, page or blog post.

So why are Title Tags Important?

First Impression

Your title tags are the first thing you visitors see while conducting an online search. It’s essentially your only chance to make a good first impression.

Brand Display

One thing people forget is how important title tags help with branding your business. All you have to do is find a way to display the name of your brand alongside the title tag.

On-page Ranking

Although Google and other search engines will still rank you even if you’re missing a title tag, it’s important to note that they’ll still look at your title to make a sense of what the page is all about.

They’re therefore thought to be the simplest and most reliable way to get your site indexed by search engines, which makes them one of the most important elements in on-page ranking.   

Click-through Rate  

Title tags play a crucial role in determining your click-through rate. That’s because it’s the most obvious thing people see in your list – it’s big, very conspicuous and it’s the first thing people turn to for information about the webpage the link directs to.

Confirming this is a recent study conducted by Ahrefs which went on to show that improving a title tag is more likely to increase your web traffic by about 37%.   

Important Tips for Writing a Title Tag with a High Click-through Rate

The following tips should help you draft the best title tags for your blog posts and webpages.

Unique Titles for Every Page

Every webpage is unique in its own way and the title tags you write should clearly reflect that.  

It should also be customised to accurately describe what your page is all about. Besides signalling search engines about the content on that particular web page, the title you choose should also help you reader develop accurate ideas on what to expect upon opening the link.

Number of Characters

Almost all search engines you know only display 70 characters of the title tag you come up. Anything beyond that will be cut off.

The point is to always aim for a title tag of less than 60 characters and thereabout. Alternatively, try concentrating all the important descriptive words at the beginning of the title tag.

If your branding is very important to you – it is to make sure your brand name is included within the first 20 characters. So, just in case the rest of the characters are cut off, you’ll still have all the important information covered.

Include Your Target Keyword

By including your target keyword in your title tag you’ll be providing the information Google users need to find out if your webpage is relevant to their online quest. Your site has to show up in searches for the right term for it to attract the right kind of visitors. You certainly don’t want the bulk of your visitors to backtrack immediately after clicking through the link.

And since Google uses title tags to determine the specifics of what a webpage is all about, it’s important that you include your main keyword in the title tag to target the right kind of visitors.

Be Descriptive  

Web users rely on the information provided by the title page and meta-description to decide on the list result to click. In the off chance that they click on a webpage and find out that’s NOT relevant to what they were looking for, they’re most likely to click the back button almost immediately, hence a higher bounce rate.

Your title page should sum up what’s in its corresponding webpage. That way, online visitors can tell from a casual glance if your webpage is relevant to what they’re searching for.

A lower bounce rate demonstrates higher value, another reason search engines have to rank you even higher.

In addition, an accurately described title tag also helps to enhance your visitors’ experience. Visitors have an easy time finding what they want and might even be tempted to keep coming back for more.

A Case of what’s in the Page

You have limited space to sum up everything on why you think your website is great. Don’t forget to use adjective in painting a vivid picture of your site’s value. For blogposts, make your title tag look like a catchy headline. A prewritten headline will work just fine provided it’s interesting enough and relevant to what the post is about.

Focus on the value of the webpage. Pepper it with all the nice words and phrases you can come up with. But most importantly, make the title communicate to potential visitors on an emotional level.  

It’s Wrap

Title tags are often overlooked or quickly written for the sake of having one, even when it’s apparent there’s so much to gain by being keen on getting it right.

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This article sums it all up, but if you still have lingering questions on the subject, don’t hesitate to call MediaOne for a free SEO consultation.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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January 01, 2019

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