Should Singapore Companies Provide Digital Marketing Training For Staff?

Digital marketing skills can take Singapore businesses to another level.

Did you know that over 80% of consumers research products and services online and most of their buying journey is fully complete before they ever even get in touch with a sales rep? This tells us that digital marketing is an extremely powerful tool. From social media network applications to the top search engine strategies, each tool can be used to further educate your customers, convert your visitors, and increase your ROI.

In the past two years alone, marketing has changed more than in the last five decades. What this means for Singapore organisations is that it’s time to adapt to the digital age. It means that they should invest more of their time and resources into providing their staff with the proper digital skills. In this way, you will be able to more easily build brand awareness, save on costs, and drive revenue.



In spite of this, many Singapore businesses are not using digital tools and technologies. There are various barriers that tend to stand in their way. For instance, some businesses lack the resources and budget.  Some owners fear that they will lose a certain degree of control. Others are simply sceptical that it will truly offer a return on their investment.


However, one of the top barriers is the lack of training and skills. Luckily, this particular barrier is easy to do away with. All it takes is an investment in digital skills training. It’s a short term investment towards a long term reward. Below are a few ways in which your organisation can benefit from digital skills training.

1. Motivation

Despite the evolution of technology, there is a significant shortage in digital skills worldwide. And this has a huge impact on every industry. As companies do their best to recruit the most qualified and competent candidates, businesses must compete to win those with top skills. Inevitably, this means that the larger competition will always triumph because they can offer salaries and benefits that are more lucrative.

ALSO READ  The Definitive Guide to API Integration in 2023

This scarcity has led to companies searching internationally for digital talent. However, it’s much easier and more cost effective to cultivate your current talent pool. The most successful organisations are those that plan for their digital maturity and train and develop the skills of their current workforce well in advance. They realise that what is most important for their employees is training and the opportunity for professional growth. Without these factors, employees tend to feel stagnated and unstimulated.

engage google ppc agency ad

If you would like to empower and motivate your team, then giving them an education in digital marketing can go a long way. It’s a great tool in terms of retention and will help to increase productivity in entire organizations.


2. More Revenue

Digital advertising has had a phenomenal effect on the global economy. In fact, its revenue has already surpassed TV advertising. Also, it has been predicted that by 2020, digital advertising will reach over $260 billion.


As more organisations realise the benefits that a digital audience can bring, they are starting to increase their marketing budgets and digital ad spending by leaps and bounds. Research shows that companies that have a stronger digital presence are able to earn more revenue from their physical assets and are up to 26 percent more profitable than those without a digital presence.


When we consider the difference between traditional and digital marketing, it’s pretty astounding. Studies indicate that only 28 percent of prospects who are cold called will actually engage in a conversation. And only 1 percent of these calls convert into appointments. The more empowered consumers become by digital technologies, the less they tend to depend on the expertise of a sales rep. Instead, they do their own research.


It’s predicted that by 2020, the customer will manage over 80% of their buying process without ever having to engage a human. So if you’re interested in engaging your audience, then it’s important to revitalise your sales and marketing divisions. Digital skills will give your organisation the ability to better nurture customer relationships, establish your business as an industry thought-leader and convert more visitors.


3. Cost Efficient


What’s great about giving your team a digital skill set is that not only does it make you money, but it saves you money as well. After collecting training information from over 2,000 companies, The American Society for Training and Development found that organisations that provide comprehensive training have over 200 percent higher incomes per employee than the companies that offer less training. What this means is that simply by motivating your team through skills training, you can save a significant amount of money. Another key factor is that the cost of hiring and then training new employees can reach up to 200 percent of annual compensation.  


Singapore business owners should also consider the principles that digital marketing is based on. They involve precise targeting options so that Cost-Per-Lead is reduced. Simple online interactions with the target audience can earn you more conversions for lower costs. Analytics tools can offer invaluable insight, help you to refine your marketing strategy, and avoid all unnecessary spending.


4. Competitive Edge

While a knowledge of digital marketing used to be a plus, it is now a necessity. This is especially the case for organisations that are apart of competitive industries. Research shows that 90 percent of all marketing roles currently require digital skills. You see, in comparison to traditional marketing, digital specialities are more targeted. And this is what helps to streamline the process. Precise insights translate into specific actions and make organisations more competitive.

Improve your customer retentions rates by using social media platforms. Develop a presence through mobile marketing. Nurture your relationships and provide valuable content with email marketing. Use analytics tools to optimise your campaign and measure your results.



Times are quickly changing. Not only are your competitors becoming more technologically advanced, but your customers are too. Before they ever make a purchase, they do an extensive amount of research online and you need to be able to provide the information that they are looking for. The more you interact with them, the greater the chances of their buying from you.


The key to successfully engaging your audience is making sure that your staff has the digital skills they need. It can be to your advantage to create a digital expertise in-house. All it takes is organisational commitment.  Whether it’s SEO, social media marketing, or learning the ins and outs of SEM, your staff should be equipped with the digital marketing skills to get you to the top. They will be more motivated, your company will earn more revenue and save money, and you’ll also get the competitive edge that you need.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …


The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …


What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …


15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

10 Ways to Improve Your E-Commerce SEO

If you want to grow your e-commerce business, you’ve probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can

Other Similar Articles