How Singapore Businesses Can Create a Google+ Business Page

Singapore business owners should include Google+ in their online marketing plan.

What’s great about Google is that it gives Singapore businesses the ability to create business pages. And considering the fact that this platform has over 2.2 billion users, it’s a good idea to take advantage of it. The good thing is that it’s pretty easy to set up. In fact, it can be done is just 5 steps. Let’s talk about how you can set up your business page on this social media platform.

 

Step 1: Use a Gmail Account That Is Accessible

One of the first things that you need to consider when setting up your account is how people will access it. While you could easily start a Google+ business page from your personal Google account, this is not the right approach. And that’s because it may limit what members of your staff will be able to see as well as have access to. They may not be able to make the changes needed.

 

The best way to avoid this is to keep administrative privileges in mind and start a Google+ page that can be accessed by every member of your marketing team. This can be done by using your company Gmail account–one that reads [email protected]. Remember, when it comes to administrative abilities, Google+ is vastly different than Facebook. It doesn’t give you the option of assigning several page admins to your page. So set the account up so that it can be accessed by as many contributors as possible. However, Google+ does offer multi-admin support as well as ownership transfer.

 


Step 2: Choose the Proper Classification

The next step to creating your Google+ account is considering what classification your business will fall under. In order to make this selection, visit https://plus.google.com/pages/create. Look for the section that gives you the option to create your Google+ Page. If you have already set up your Facebook business page, then this step should be pretty straight-forward as Google+’s wizard feature is very similar to Facebook’s. It gives you the ability to choose the best option for your business. And there are several options that you can choose from.

 

For instance, if your business is a local, brick and mortar company, then you should choose Local Business or Place. If you sell products and your business is a brand, then you should choose Product or Brand. If you are a non-profit organisation or an educational institution, then you could choose Company, Institution or Organisation. If your business has to do with delivering entertainment news or sports, then you should sign up for the Arts, Entertainment or Sports classification. There are many other options from which you can choose.


Once you have selected a classification for your business, then you should make sure that all of your information sections are completely filled out. This includes basic information like the name of your page (which should ideally be the name of your company) the URL for your website, and the category that your business falls into (which is the industry your business is in).
describe the image

 


Step 3: Customise Your Profile

One of the most important steps is customising your profile. You need to make sure that your business stands out among the crowd. You will find that Google+ allows you to insert a tagline. This is the line that serves as a pitch for your business. It is your business slogan. You will also notice that Google+ allows you to add an image. You should use this an opportunity to promote your brand. Most businesses use their company logo.

 

 

Step 4: Promote Your Page

By this stage, you should have a pretty good outline for your Google+ business page. And at this point, you will notice that Google+ offers the option to promote your page.  However, there are a few things that you need to take care of before you share it. More specifically, you need to customise it further so as to add more personality to the page.

 

Once you have done this, it’s a good idea to share a few updates before you start advertising your page. This is because people want to know what type of value you can add to their circle. If you promote a page that doesn’t have any information on it besides your basic details, it is unlikely that people will add your business. So make sure that you spend time adding unique content to the page. Share a few links that contain valuable content.

 


Step 5: Get Started

Sure, your page may be accessible to the other members on your team. It may have the proper classification. Your profile may be customised. You may also be sharing relevant and valuable links. However, there is a missing ingredient here–your Google+ business page needs to be properly optimised.

 

Now that you have done everything that you need to do on the basic level to launch your Google+ page, it’s time to think in terms of digital marketing. The best online marketers know the importance of optimising their page. Not only does this make it more engaging, but it can help to add more value and lead generation.  Luckily, Google+ offers a few prompts that will make this particular step a little bit easier. Follow these prompts.

 

The important thing to keep in mind is that Google+ is essentially a social network, so you should treat it as such. As you know each social platform has its nuances and behaviours. However, at the core, most of them have the exact same best practices. In this instance, Google+ is no different.

 

You are expected to regularly share content that is fresh. You’re expected to react and respond to all of your fans. You need to be engaging and optimise your page for maximum lead generation. You should then measure and adapt your strategy to the methods that work best. Just don’t forget to keep your own goals and objectives in mind.


The Takeaway

There are a lot of Singapore business owners who tend to overlook the advantages of a Google+ page. In fact, many start the page without ever taking the time to actually develop. Sure, they know they need to be present on as many social networks as possible, but Google+ just seems to get lost in the shuffle. And this is unfortunate being that this platform has a countless amount of users.

engage google ppc agency ad

 

So if you want to get ahead of your competition, then you should consider starting your Google+ business page. It is rarely talked about, but it still gives you the opportunity to share and form meaningful connections and networks. It also allows you to engage with a large audience.

 

ALSO READ  The Best Digital Digital Business Card In 2023: The Complete Guide

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

25 of the Top Social Media Agencies in Singapore (in 2023)

Singapore is a hub of creativity and ingenuity, so it should come as no surprise that it’s also home to …

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles