How Singapore Businesses Can Create a Google+ Business Page

Singapore business owners should include Google+ in their online marketing plan.

What’s great about Google is that it gives Singapore businesses the ability to create business pages. And considering the fact that this platform has over 2.2 billion users, it’s a good idea to take advantage of it. The good thing is that it’s pretty easy to set up. In fact, it can be done is just 5 steps. Let’s talk about how you can set up your business page on this social media platform.


Step 1: Use a Gmail Account That Is Accessible

One of the first things that you need to consider when setting up your account is how people will access it. While you could easily start a Google+ business page from your personal Google account, this is not the right approach. And that’s because it may limit what members of your staff will be able to see as well as have access to. They may not be able to make the changes needed.


The best way to avoid this is to keep administrative privileges in mind and start a Google+ page that can be accessed by every member of your marketing team. This can be done by using your company Gmail account–one that reads Remember, when it comes to administrative abilities, Google+ is vastly different than Facebook. It doesn’t give you the option of assigning several page admins to your page. So set the account up so that it can be accessed by as many contributors as possible. However, Google+ does offer multi-admin support as well as ownership transfer.


Step 2: Choose the Proper Classification

The next step to creating your Google+ account is considering what classification your business will fall under. In order to make this selection, visit Look for the section that gives you the option to create your Google+ Page. If you have already set up your Facebook business page, then this step should be pretty straight-forward as Google+’s wizard feature is very similar to Facebook’s. It gives you the ability to choose the best option for your business. And there are several options that you can choose from.


For instance, if your business is a local, brick and mortar company, then you should choose Local Business or Place. If you sell products and your business is a brand, then you should choose Product or Brand. If you are a non-profit organisation or an educational institution, then you could choose Company, Institution or Organisation. If your business has to do with delivering entertainment news or sports, then you should sign up for the Arts, Entertainment or Sports classification. There are many other options from which you can choose.

Once you have selected a classification for your business, then you should make sure that all of your information sections are completely filled out. This includes basic information like the name of your page (which should ideally be the name of your company) the URL for your website, and the category that your business falls into (which is the industry your business is in).
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Step 3: Customise Your Profile

One of the most important steps is customising your profile. You need to make sure that your business stands out among the crowd. You will find that Google+ allows you to insert a tagline. This is the line that serves as a pitch for your business. It is your business slogan. You will also notice that Google+ allows you to add an image. You should use this an opportunity to promote your brand. Most businesses use their company logo.



Step 4: Promote Your Page

By this stage, you should have a pretty good outline for your Google+ business page. And at this point, you will notice that Google+ offers the option to promote your page.  However, there are a few things that you need to take care of before you share it. More specifically, you need to customise it further so as to add more personality to the page.


Once you have done this, it’s a good idea to share a few updates before you start advertising your page. This is because people want to know what type of value you can add to their circle. If you promote a page that doesn’t have any information on it besides your basic details, it is unlikely that people will add your business. So make sure that you spend time adding unique content to the page. Share a few links that contain valuable content.


Step 5: Get Started

Sure, your page may be accessible to the other members on your team. It may have the proper classification. Your profile may be customised. You may also be sharing relevant and valuable links. However, there is a missing ingredient here–your Google+ business page needs to be properly optimised.


Now that you have done everything that you need to do on the basic level to launch your Google+ page, it’s time to think in terms of digital marketing. The best online marketers know the importance of optimising their page. Not only does this make it more engaging, but it can help to add more value and lead generation.  Luckily, Google+ offers a few prompts that will make this particular step a little bit easier. Follow these prompts.


The important thing to keep in mind is that Google+ is essentially a social network, so you should treat it as such. As you know each social platform has its nuances and behaviours. However, at the core, most of them have the exact same best practices. In this instance, Google+ is no different.


You are expected to regularly share content that is fresh. You’re expected to react and respond to all of your fans. You need to be engaging and optimise your page for maximum lead generation. You should then measure and adapt your strategy to the methods that work best. Just don’t forget to keep your own goals and objectives in mind.

The Takeaway

There are a lot of Singapore business owners who tend to overlook the advantages of a Google+ page. In fact, many start the page without ever taking the time to actually develop. Sure, they know they need to be present on as many social networks as possible, but Google+ just seems to get lost in the shuffle. And this is unfortunate being that this platform has a countless amount of users.


So if you want to get ahead of your competition, then you should consider starting your Google+ business page. It is rarely talked about, but it still gives you the opportunity to share and form meaningful connections and networks. It also allows you to engage with a large audience.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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