Recent studies show that most customers prefer doing business with local businesses that are legitimate. You can gain more customers by implementing the best white hat local SEO strategies on your website as well as on your digital marketing campaigns.
Here are simple local SEO tips that you can use to popularize the business in your locality and win over more clients.
Spend More on Mobile Advertising
By now, you know that Google and other search engines favor websites that can be accessed across mobile devices. The increase in the number of searches that are conducted using these devices is one of the primary factors that informed the decision to rank mobile friendly sites higher than their counterparts.
Based on this fact, you need to make sure that your site is mobile friendly. Go an extra mile and spend more money on mobile advertising to target the increasing number of mobile users. Be sure to test different styles of landing pages to find one that delivers the most conversions.
Link Building Locally
Link building is still one of the most powerful local SEO strategies not only here in Singapore but also in other parts of the world. Find businesses in your industry and network with them to establish legitimate links. This move will not only boost your SEO but also establish formidable relations with industry leaders and target customers. Note that search engines perceive links as votes of confidence, thus, the more links pointing to your website, the higher the chances of your site ranking high on search engines and being recognized as an authority.
Optimize Ads for Local Searchers
If you already have a SEM (search engine marketing) campaign, consider coming up with specific ads for the local searchers. That is, come up with ads and customized landing pages that are optimized for the different regions that you operate in to get more clients. Continuously monitor their performance to avoid spending money on ads that do not deliver substantial results.
Finally, share local reviews with potential customers to gain their trust and confidence. For example, if you have reviews that mention your Clementi clothing store for example, publish that review on a directory or review page for Clementi to get more clients from this area. This simple step will make the target customers feel that they are part of the local customer base that loves your products and services.