Should I Update My SEO Strategy Regularly?

With Google updating its algorithm at least twice per month, you cannot afford not to upgrade your site at least every six months. This thing is include in SEO Strategy. Having an excellent website design will help you to get ahead of the competition and make sales, but is the design sustainable? Will clients still consider your site user-friendly and valuable six months down the lane?

Here are four reasons why you need to revamp your site SEO every six months.

Maintain a Top Ranking on SERPs

Resellers and competitors can outrank you on SERPs if you do not continuously come up with new ways of staying at the top of SERPs. Google prefers fresh content and rewards sites that regularly update their web content with a higher ranking than sites with stale content. More importantly, you need to make sure that you are not using outdated keywords. Otherwise, your site ranking will be compromised.

Update Your List of Products and Services

Wrong information about your products and service will adversely affect your relationship with customers. If you are no longer offering a particular product, delete it from the list to avoid misleading customers. Note that one negative review on social media platform can be viewed by millions of potential customers thereby hampering the growth of your business.

Retaining Audience Interest and Attention

Making sure that customers always have something to motivate them to visit your site is one of the secrets to Singapore internet marketing success. You do not necessarily have to spend thousands of dollars redesigning the site every month, providing fresh content, exciting features, and products will do the trick.

Expanding Clientele Base

SEO best practices will help you get a high ranking on search engines as well as enhance the popularity and visibility of your brand online. New algorithm updates have seen some of the SEO techniques that were considered superior a few years ago go down the drain. Google also penalizes sites that still use those techniques. Checking the SEO health of your site every six months will ensure that your Singapore business is not affected negatively by these algorithm updates.

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With the above credible reasons to revamp site SEO every six months, your Singapore business will surely be on the right track to success. Save time by hiring a top notch Singapore SEO agency to audit your site and implement the required changes to get ahead of the competition.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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