Shopify in Singapore: The Complete Guide

Shopify in Singapore

Shopify is one of the leading e-commerce creation platforms in the world. It is a subscription to a software service that allows you to create a website and use their shopping cart solution to manage, sell and ship your products. The platform has an easy to use admin panel that enables you to enter store data, add products, and process customer orders.

Despite its widespread use, a considerable number of people interested in Shopify in Singapore do not know how to use the tool. If you are one of these individuals, you have come to the right place.


How to Create a Shopify Store: A Step-by-step Guide

The primary reason why Shopify is popular than other e-commerce platforms is its ease of use. In the past, it was difficult to set up, but that has since changed. You do not have to be experienced in web design to create your Shopify in Singapore – all you need is a few clicks of the mouse and a little typing – although professional web design advice would definitely go a long way.

The following is a detailed guide on how to create Shopify in Singapore.

1. Sign Up for Shopify

The first step of creating your Shopify store is signing up for an account on the platform. You will need to visit the Shopify website, click on the ‘Get Started’ button and fill in the registration form. Keep in mind that you need to choose a unique name for your store. Otherwise, Shopify will not allow you to purchase the domain.

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Once you complete the first phase, you will then have to specify the sise of your store and how much you are going to sell. The last of creating your account is providing your name, address and contact information.

2. Add a Product to Your Shopify Store

After completing the signing up process, you will get redirected to the admin panel of your new site. This is where you can customise your store and add products that your customers will purchase.

The ‘Add Product’ page allows you to add details such as the name, description, price, and vendor. It is advisable to make the information as comprehensive as you can. More importantly, remember to click the save button after adding all the information.

It is worth noting that the images you use on your items impact the buyer’s decisions. Make sure that you select images that appeal to your target audience. You should not overlook the aesthetic appeal of your Shopify website.

Another important consideration is that you can group related products into collections. For example, if you are selling electronics, you can set up separate pages for standard TV sets and smart TVs.

Moreover, you can make a product to appear in different collections, making it easier for consumers to find them. When you create a group for your Shopify in Singapore, you can configure how products will get added onto it. For instance, you can have items that satisfy particular criteria get added to your store automatically.

3. Customise the Look of Your Shopify Website

Shopify allows you to customise anything on your website, including themes, colours and logos. Although it can be quite complicated, the most crucial part of this step is choosing the right theme for your Shopify in Singapore.

The Shopify theme store has an abundance of options, both free and paid. While free themes are cost-effective, premium options are the way to go if you are keen on detail. You can make unlimited adjustments by accessing the HTML and CSS elements of the paid themes. If you are new to coding, you can seek assistance from the Shopify Experts page. 

The Shopify Experts community has several pros who specialise in various design aspects such as fonts, colour schemes, logos, and carousel slides, and so on. 

4. Set Up Your Domain

Once you choose your preferred theme and website design, the next step involves selecting a domain name to publish your site on the internet. When click on the ‘add a domain’ button, you will get a prompt asking you to either create a new one or transfer an existing one. You will also need to specify the Shopify payment plan of your choice.

Keep in mind that you can buy a domain from Shopify directly or from a third-party provider and add it to your Shopify website. If you are uploading an existing name, remember to update your DNS records.

After activating the domain name, you should conduct a test to see whether it is working. During this confirmation, make sure that your all sections of your websites are functional, especially the legal information, product details and shipping.

5. Activate Your Payment Processor

If you want to activate a payment processor for your Shopify store, you need to click on the Payments tab located on the left side of the dashboard. Here, you can access a variety of platforms such as Authorise.net and Stripe. The most critical thing after choosing your payment processor is identifying the payment gateways to include on your Shopify website. Some of the factors that affect your choice in this regard are the transaction fees, supported cards and offsite checkout.

Regarding fees, you should choose the option that charges the lowest prices per transaction, allowing you to maximise your profits. It is also essential to select a processor that supports all the major card types like Visa, MasterCard and American Express. Processors that redirect customers to a secure server to complete the checkout process offer more security, but they are also time-consuming. 


Shopify in Singapore: Pricing Plans

If you are a beginner, the Shopify pricing model can be a bit confusing.  The two main factors that contribute to your Shopify bill are the fees charged by the platform itself and the payment processing fees that are a percentage of your revenue. Other factors that have a lesser impact pricing of your Shopify in Singapore are the payment processor you are using and the commission you pay for credit card transactions.

Shopify has five pricing plans, with cheapest going for $9 monthly. This is also the most popular choice for new store owners, as it offers everything needed by an upcoming e-commerce website. More importantly, it allows your business to grow before you upgrade to costlier plans that provide more features.  Alternatively, you can try out the platform for 14 days without an obligatory commitment to pay. 

It is worth noting that the Shopify platform is not limited to e-commerce stores. You can use it in your physical store. It works by availing a point-of-sale package that allows you to configure your store and integrate your offline sales into the Shopify system. By allowing you to manage your business from one place, it adds convenience to your operations.

The following is an overview of the different Shopify pricing plans available to business people.

Shopify Lite

Shopify Lite costs $9 monthly and is the cheapest plan on the platform. It offers a personalised ‘buy’ button that you can embed to your social media accounts and website. Its main shortcoming is that it lacks other fundamental features of an e-commerce website.

Other features available on this plan include fraud analysis, manual order creation, POS integration, and shipping codes. You also get a single staff account and pay 30 cents plus a 2.9% fee for every credit card transaction.

Shopify Basic

Shopify Basic costs $29 monthly and has similar credit card charges to the Lite plan. However, unlike its cheaper alternative, it has a fully functional e-commerce platform module.  You will as get continual customer support, fraud analysis, discount codes, a website module, a free SSL certificate, and manual order creation.

Shopify

Shopify costs $79 monthly buts its credit card fees are slightly reduced at 30 cents plus 2.6% for every transaction. Besides, it provides five staff accounts and allows you to issue gift cards, recover abandoned carts and generate professional reports.

Shopify Advanced

Shopify Advanced costs $299 monthly, with an extra 30 cents plus 2.4% being levied on every credit card transaction. In addition to the features available in the cheaper packages, this plan offers fifteen staff accounts, an advanced report generator, and real-time carrier shipping.

Shopify Plus

Shopify Plus plans start from $2,000 monthly and increase according to the sise of the customer’s store. It is ideal for established enterprises and charges a credit card fee of 2.15% plus 30 cents for every transaction.

All of the plans for your Shopify in Singapore allow users to add an unlimited number of products, print shipping labels and include retail packages in their shipments.


The Most Important Features of Shopify in Singapore

Although Shopify has several useful features, some are more important than others. These are the most critical components you can get on Shopify.

Abandonment Cart Recovery

Cart abandonment is one of the most significant challenges to e-commerce websites all over the world. According to various studies, the average cart abandonment rate is 70%, meaning that seven out of ten people leave a site without buying anything.

The graph below shows the top reasons for abandoning carts when shopping at online stores.

top reasons for abandoning carts

Source: Baymard.com

With Shopify, you get automated email triggers and other tools that help you in retargeting customers who abandon carts on your store.

Automated Shipping Calculation

When you have a Shopify website, you serve customers from all parts of the world. It can be quite challenging to calculate shipping costs when the customer lives far from your business location. The real-time carrier shipping service calculates the extra shipping charges based on the weight of the ordered product and the destination of the client.

Shopify Point-of-Sale

Shopify POS is an app that works on both Android and iOS devices and enables business people to sell products from any location. Whether you have an online or a brick-and-mortar store, the app is useful. It allows you to create shopping carts, accepts payments from a variety of platforms, and process orders from the convenience of your handheld device.

The best thing about Shopify POS is that it synchronises with your online Shopify store. This means that you can track orders and manage your inventory using your smartphone. If you want to use it with retail hardware such as receipt printers and barcode scanners, you will need to subscribe for the costlier plans.

Customer Profiles

As a business owner, it is essential to know your target audience. Shopify allows you to gather information about your clients using the custom user profiles feature. This is an excellent resource when you want to segment your audience for your marketing campaign.

Discount Codes

Offers and discount codes are a smart way of boosting sales and increasing your revenue. Shopify has a bulk discounts solution that allows you to generate discounts for specified percentages, specified amounts of money, and free shipping.

Social Media Integration

Social media marketing is huge in Singapore, which explains it among the most in-demand skillsets in the country.

The table below shows the top five critical skillsets of digital marketing professional in Singapore.

Skillset

Percentage

Digital marketing strategy

92.7%

Social media marketing

85.4%

Digital analytics and performance

84.2%

Digital storytelling and content creation

76.8%

Brand management

74.4%

Source: Marketing Interactive

Shopify allows you to leverage the power of social networks by supporting seamless integration. For instance, Facebook users can buy directly from you with leaving the social platform.

Shopify Fulfilment Services

You do not have to own a store to use Shopify. Using the platform’s fulfilment services, you can create a dropshipping solution and avoid the tedious tasks associated with operating a store such as handling orders, packaging products, and shipping to clients’ destinations.

Shopify Experts

In case you experience any difficulties while designing, programming or customising your Shopify website, you can get assistance from the Shopify Experts. Besides saving you the time that you would have otherwise spent looking for external help. It also ensures that your store operates smoothly and provides the optimal user experience to its customers.

Besides these features, there are others like hundreds of premium themes, SSL certificates, a blogging platform, and multiple payment processors, and so on.

The Main Advantages of Shopify Features

The reason why Shopify has a rich set of features is that they are either inbuilt or can be easily installed using an app. For example, you can access a variety of payments from the Shopify dashboard. However, most themes require you to integrate social media buttons using a third-party app. Notably, you do not have to incur extra costs if you add something from an app.

The Shopify admin panel and dashboards are best of the e-commerce platforms on the internet. You can perform almost all activities on your online store from one place.

The platform has an interface known as Shopify Partners that allow you to create test websites without publishing them to the web. You can install themes, customise them and add products to the test websites. Once you are through, you can either cancel the project or launch the website.


Other Standout Features of the Shopify E-commerce Solutions

Here are other important features that you can find on the Shopify platform.

A Comprehensive App Store

Shopify has one of the most comprehensive app stores of all e-commerce solution in the market. It has hundreds of apps, both free and paid, that can prove the functionality of your online store. The majority of paid apps require you to pay a monthly subscription. Moreover, the apps are divided into categories such as customer service, marketing, sales, social media, and shipping, and so on.

The inbuilt content management system allows you to create additional pages on your store, as well as pages that will enable customers to contact your business.

A Powerful Dashboard

Shopify makes operating an e-commerce store and its complementary blog easy since everything is manageable from its powerful dashboard.

Furthermore, the dashboard has themes that are responsive and mobile-ready, meaning that mobile users can purchase items from your store as comfortably as a tablet or a desktop user.  Other notable features of the dashboard include social media integration, discount codes, and gift cards, and so forth.

Inventory Management

You cannot run a business efficiently without proper inventory management. Shopify allows you to keep track of the products in your stock by clicking on the ‘products’ tab on the left side of the dashboard. After clicking, you get directed to a page where you can customise product details. Besides, you can allocate barcodes and SKUs to each of the items in your inventory.

The most significant advantage of the inventory management feature is that it helps in keeping your Shopify in Singapore organised. If you want to engage in dropshipping, this feature allows you to integrate with Oberlo and other similar platforms.

SEO and Marketing features

If you have a fantastic Shopify store that customers are unable to find, it is highly likely that your sales will be disappointing. Generally, websites that appear on the first page of search results get a higher click-through rate than those that have a lower ranking. This means that they have a higher conversion rate and generate more revenue.

The graph below the average click-through rate for sites that appear on the top five positions of search results.

CTR% per SEO ranking position

Source: ReliableSoft.net

Shopify has excellent features that improve your SEO and marketing strategies. Although the SEO settings are automated, you can still optimise for specific keywords, tags, descriptions, and so forth.

Shopify has a partnership with Google that sees e-commerce store owners receive money from the search engine to run campaigns on the paid ads platform known as Google AdWords.

Shopify Payments

In the past, you had to use third-party services such as PayPal to accept payments on your Shopify in Singapore. Since the introduction of their native payment processor, known as Shopify Payments, users no longer have to rely on third-party platforms. The benefit of using this solution is that it does not levy transaction fees.

However, it is advisable to include as many payment processors as possible so that you can meet the needs of many people. Keep in mind that services such as credit cards, PayPal and Google Checkout will need you to pay commissions for every transaction completed on your website.

The following table shows the distribution of various e-commerce payment methods in Singapore.

Payment method

Percentage of consumers

Credit card

67%

Electronic wallets

10%

Bank transfer

10%

Cash on delivery

5%

Charge and deferred debit card

4%

Debit card

4%

Source: Statista

The following are the advantages of using Shopify Payments over other platforms.

  • Transaction fees – you do not have to pay extra fees for every transaction as is the case with third-party payment processors.
  • Easy integration – Shopify Payments is easily accessible from the admin panel.
  • Security – it offers more protection and blocks fraudulent transactions.
  • It save customer details – clients do not have to enter their information every time they visit your Shopify in Singapore.

Here are the disadvantages of using Shopify Payments.

  • Chargebacks – if clients file chargebacks regularly, the platform can withhold your funds or block your account.
  • Suspicious activity – all disputes and suspicious activities must be solved, or else you will not get your money.
  • Limited accessibility – Shopify Payments is not available in every country. Moreover, some transactions get blocked if they are deemed risky.

Dropshipping on Shopify

Dropshipping is a form of selling in which the retailer does not keep goods in stock but instead accepts orders from customers and transfer their details to a third-party who then ships the items to the customer. Shopify offers a range of apps to help users who want to practice dropshipping using the platform. Many people consider it to be the best solution for dropshipping.

Here are the reasons why many think that Shopify is the best option if you want to venture into dropshipping.

An Abundance of Dropshipping Apps

Shopify has plenty of dropshipping apps on its app store. The standout option is Oberlo, as is it specially designed to work with Shopify.

Impressive Features

Shopify has everything needed to create an e-commerce website that stands out from competitor websites. It has a store builder, a payments processor, SEO and marketing tools, shopping cart software, and many other useful tools.

Ease of Use

Shopify is renowned for its ease of use – both on its e-commerce solution as well as its CRM software. It has loads of functionality that is not overwhelming even to beginners. If you experience any trouble, you can consult experts or seek solutions from the official website and online communities.

Scalability

If you want to add new features to your Shopify in Singapore, the dedicated app store offers hundreds of solutions. More importantly, you do not have to pay additional charges to install the apps on your e-commerce platform.

The Shopify Mobile App

The Shopify mobile app is one of the many impressive features that users get from e-commerce solutions. Some of the tasks you can perform using the application include:

  • Capture and upload product images
  • Edit product details such as the name, description and price
  • Add products to your Shopify store
  • Process orders and refunds
  • Buy and print product labels
  • Access conversion rate statistics
  • View traffic and sales statistics in real-time
  • Receive alerts for new orders
  • Contact team members

The Shopify Customer Support System

Shopify has a reliable customer support system that is always ready to help users in case they experience any challenge. Regardless of your pricing plan, you will get 24/7 support through email and chat. Also, all other packages get phone support except subscribers on the Lite plan. Another way of finding solutions to your problems is by accessing the FAQs page on the Shopify website.

You can choose between talking to an expert and finding the solution yourself. If you do not like waiting on the phone, there are several useful resources such as videos and courses on the Shopify user forums.

It is always recommendable to work with an online platform that continually updates its users on the latest developments, as well as allow users to make requests concerning their desired additions. As of now, Shopify is active on this front and regularly releases new features based on requests from users. This is an indicator that Shopify is a company that listens to its clients. 


Shopify in Singapore: Frequently Asked Questions

Here are the frequently asked questions concerning the Shopify e-commerce platform.

Should I use Shopify?

Shopify is the leading e-commerce platform that offers some of the best features in the market. You should not hesitate to use it.

Is Shopify Secure?

Shopify has the best security features – it meets all of the requirements needed to get a level 1 PCI DSS certification. This means that it is not vulnerable to security breaches and malicious hacks.

Can I Make Money on Shopify?

The objective of opening a Shopify store is to make profits. Many people have made money by using the platform, but the measure of success depends on the strategy you implement.

How much does it Cost to Create a Shopify Website?

As seen above, the platform offers five different pricing plans starting from $9 monthly. The choice you make depends on the number of features you want – the costlier the plan, the more features it has.

Is Shopify Safe for Consumers?

Yes, it is – the same security mechanisms that protect your store are used to protect the information shared by your customs. All data sent over the platform is protected by high-end encryption.

Does Shopify have SEO Features?

Shopify has excellent features that allow you to optimise keywords, add a sitemap, and improve the structure of your website. If you need more features, you can install third-party SEO apps from the app store.

How Many Users are there on Shopify?

As of now, the platform has over a million users, ranging from small businesses to large enterprises.

Does Shopify have a Web Hosting Solution?

All pricing plans offered by Shopify have web hosting. You do not need third-party solutions when launching your Shopify in Singapore – the site has everything.

Do I Need a Business Permit to Launch a Shopify Store?

According to the Shopify website, the need for a business license or not depends on the local laws. Your location also determines the type of permit you need and where to get it.

Can a Beginner Use Shopify?

In general, many people receive Shopify as a user-friendly platform that is easy to use to beginners. You can also customise your site to match your brand image. In case of any problem, the Shopify website has plenty of resources to assist you.

Does Shopify Support Dropshipping?

Yes, it does – this means that you do not have to worry about storage and shipping when a customer orders an item from your store.

Can I Migrate an Existing Website to Shopify?

Since Shopify is the number one e-commerce platform in the world, most people tend to leave their existing platforms in favour of Shopify. It is possible to this, provided you follow the steps outlined in this official guide.

Who are Shopify Experts?

Shopify Experts are carefully chosen individuals whose role is to help grow your business by offering support in case of challenges. In the past, this feature was exclusively available to direct Shopify partners. However, it is now available to all users.

If you want to become an expert, you must provide solutions to people facing problems on Shopify consistently. Keep in mind that you will be under constant scrutiny because Shopify holds high standards.

Conclusion

Shopify is famous for a reason – it is a platform built for novices, intermediates and experts.  If you want to introduce an e-commerce element to your existing business, it is the go-to platform.

The most significant advantage of Shopify in Singapore is its ease of use. After creating an account, you go through a series of guided steps and publish your website instantly. Moreover, you can customise the website, configure payment details and add new features by integrating third-party apps from the app store.

Shopify is the best recommendation for anybody who wants to venture into e-commerce. Since there is a 14-day free trial, you do not have to commit before you get a taste of its features.

Once the store is up and running, you need to market it to get leads. Contact us for the best digital marketing services in Singapore. 

FAQs

How much Shopify Monthly Cost?

– Free Trial
– Basic Shopify $29
– Business Shopify $79
– Advanced Shopify $299

What are the marketing features of Shopify?

– Email Marketing
– Shopify Ping
– Google
– Facebook Ads

What is Shopify

It is a platform can easily integrate powerful tools for your e-Commerce Website, easily drive sales, and manage your day-to-day sales.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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