Several Social Media Platforms You Can Use


Social media today is the in thing. Almost 60% of the world’s population are into social media. Not only adults are into social media, but also teenagers are more active. Technological advancements have brought into realization things like the Internet, smartphones and Personal computers. Social media is known to make the world a global village. Communication can occur between people who are far from each other using different types of social media platforms.

What is Social Media?

It’s technology that enables creation and sharing of ideas and information. It’s a web-based application that uses content such as texts, pictures, videos and all sorts of kinds of interactions. In any social media platform, it’s a requirement for you to create your profile that other user will be able to see.

Different Social media platforms can serve different purposes. They can be accessed online. Social media can be used for entertainment, advertising, marketing, creating awareness for other uses.

What are the social media platforms you can use?

  • Facebook

Since its launch by Mack Zuckerberg. Facebook has been available for more than a decade. As a result, it has a wide number of users. In every second someone is online on Facebook. It’s easy to operate and navigate through the application because of its good graphics. It enables you to make friends worldwide. Facebook has the following uses; for entertainment purpose, sponsored advertisements and other uses.

  • Twitter

It’s a social media platform that allows interaction of people by use of texts and pictures. On Twitter, it’s a requirement for you to create your profile, that will allow you to follow and gain followership. The more followers you have increases the chance of your information reaching many people. It can aid you in building a brand for your business or ideas.

  • Instagram

It’s a widely known social media platform that deals with sharing of pictures and videos. It’s an application that is easy to navigate. In Instagram, videos and photos are uploaded so that people can see like also known as “double tapping” and also leave their comments. It can be used for advertising because people get to drop their feedback in the comments section.

  • YouTube

YouTube is one of the most successful video sharing websites in the world. It has been able to acquire viewership. Due to the growth of video marketing, YouTube can offer a platform for you to upload your videos for viewership by anybody.

  • Snapchat

It’s an upcoming social media platform that gains fame day by day. It’s application for mobile users that enables them to share pictures of themselves and what they are currently doing. It offers entertainment, but you can manipulate to serve your needs such as advertising.

The above are a few of the social media platforms you can use. It’s for you to evaluate and choose the one that will suit your needs when you are conducting digital marketing in Singapore.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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