How To Set Up Drip Email Campaigns For My Website

How To Set Up Drip Email Campaigns For My Website

For your website to succeed, you not only need the audience to visit your website but you also need them to continue coming back again and again. Getting readers is the first step if you want to become a successful blogger. You should aim for creating a community around your blog that engages with your audience and keeps coming back for more.

You can use email marketing to keep connected with your visitors and make them more engaged.

Hoping a visitor will come back to your site even if they find your content helpful is a long shot. A lot of other material is there for your visitors out there, and most of them will need a push to think of coming back to your website.

Marketing your email list offers new audiences a way of letting you learn if they find your content helpful enough to come back to your website. Once they revisit your site, it is your role to keep them coming back.

Developing a robust email drip marketing for your blog is the best way to do that.

What Does Drip Campaign Mean?

A drip campaign is a succession of emails that are automatically sent to the subscribers of your online content. It is initiated by a particular action – typically when a new user subscribes for your content or something like downloading content or signing up.

Thus, you should use an email marketing software that features an option to establish a drip campaign. You can design and write the emails earlier and set them to be sent to your subscribers automatically at the perfect time to have them connected with your content.

Advantages of Establishing Drip Campaigns for New Customers

When a new subscriber signs up for your email list, it is a great chance. It means that they love your blog to the extent that they would like to find out what is coming in your next posts.

Here are some reasons why drip campaign is the best choice if you want to get new visitors to subscribe to your content.

  1. You familiarise the subscribers about the content of your blog

Most probably, a new subscriber has browsed one or two posts from your website, but they are still studying about you and your blog. You can use a drip campaign to introduce yourself and what your blog covers to give the subscribers a reason to pay attention. It offers you the chance to describe your blog with your words, which is beneficial in this early relationship.

  1. Grow a lasting relationship with the subscribers

An individual who signs up for your email list and does not receive any email for some time is likely to forget their connection with your content than those who receive emails after sign up. When you let your subscribers forget you, your emails will appear like spam rather than content they have requested for. Drip campaigns enable them to come back to your website shortly after signing up, so they recognise your content any time they receive an email from you.

  1. You can forget it after setting up

Drip campaigns make your work more comfortable in that you can create various drip emails and set them to be automatically sent to your subscribers after every specific action like signing up. This solidifies their connection to your blog while you create helpful content for your blogs to keep them current.

  1. It maintains the popularity of your favourite posts

Drip campaigns allow you to promote content from your previous posts to your new subscribers that they may not find because of being overshadowed by new jobs. The material gives them a favourable impression of what you can offer and increases their chances of sticking around.

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How to Achieve the Best Out of Your Drip Campaigns

If you opt to establish a drip campaign to promote your blog, ensure that you do it well.

Below are some of the most best practices you can follow.

  1. Ensure your email list is optional

A successful email marketing necessitates that you contact individuals who have keenly decided to join your email list only. Adding anybody to your email list because you think they may be interested with your content results to the subscribers ignoring the messages or even marking your emails as spam. This could get you blacklisted from the platform of email marketing.

You should make sure that your drip campaign is directed only towards subscribers who signed up willingly.

  1. Use email marketing to define your standing and develop a friendship

Your unique positioning is what makes your blogs stand out against others and worth following. You should use your first emails to outline your positioning and familiarise yourself to your customers. The audience is likely to connect to your blog if they can relate to you. So, don’t be scared of exposing some character.

  1. Emphasise your best posts to keep subscribers connected

This offers you a possibility to gain subscribers and hopefully attract them to become long-term followers. Showing them your best posts helps you to impress the new subscribers while increasing traffic to some of your best blog posts.

  1. Use drip campaigns as a part of a diverse email marketing approach

You should use drip campaigns as the only way to reach out to your subscribers. You should establish a continuing email campaigning strategy to enhance communication between you and your subscribers. You can email them to inform them of a new post, send newsletters or even develop exceptional content for your email subscribers.

  1. Be attentive to your email analytics

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Although drip campaign is designed to be set up once and will keep working for as long as you wish, you need to reexamine it after some time to check for ways of improving. Assess your analytics to learn the behaviour of your subscribers in response to the emails. You may also need to update your emails with the current content.

  1. Include a call-to-action

In digital marketing, need your subscribers to read and engage with your content. Asking your subscribers for direct feedback keeps them more actively involved with your content. You can include a response part in your drip emails asking customers to review or comment about your blog. The responses can help enhance your blog by ensuring you provide exactly what your audience is looking for.

  1. Make your emails personal

If your blog contains content from diverse fields, it is good to set up different drip campaigns to subscribers depending on the topics they are interested in most. This ensures that the visitors are getting information in their areas of interest, and this makes them stick around and continue their subscription.

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Starting up a business from scratch is one of the hardest things in marketing.  For your business to get known and receive the first customers, it takes a lot of awareness campaign. You don’t want people to hear about your business and then forget about it immediately. Worry no more, the email list is the perfect tool for your start up a small business. Having a mail list is one of the essential things one can do his or her company. Email marketing is more than capable in the action of converting site visitors to customers in comparison to the rest of online marketing tactics of social media. Internet user’s subscription to your mail listing displays their vigorous curiosity in your corporate. Drip email campaign plays a part as a tactic to maintain the customers who sign up to your mail listing. This article will exclusively go through all details about drip email campaigns for SMEs in Singapore.

An email drip campaign involves sending a series of automated emails at set intervals. The action of sending these computerized emails is triggered by the action of the online user signing up for an email list. Other triggers include making a purchase, signing up for a free trial and downloading a piece of content. Why should your Singapore have based small business use drip email campaign? One of the main reasons is that they are simple and straightforward. You only need to have a good email marketing software to make it easy for you to set up a drip campaign. You will write and design the emails in your business drip campaign once, and the automated email software will send them accordingly.

Drip email campaigns help to build and strengthen your business relationship with your clients. Many people open their emails in a higher percentage in situations where they recognize the sender. Drip campaign sends plenty of emails to your new business subscriber in the first weeks hence creating a relationship with them. This has a more significant impact as they won’t forget your business as soon as they leave the site. This is affirmed by the increased ROI (return on investment) for business using this tool. Great of all, drip email campaigns are effective in increasing the sales-ready leads. Their strategy takes your business email subscribers from small interest to fully understanding of what your business is all about.

Today, Singapore is among the few countries with the highest digital marketing standards. Many Singaporeans are purchasing their goods through online business. How do you set up drip email campaigns for SMEs in Singapore to help your business rise despite the high competition?

Below are some of the best steps to follow to get a successful drip campaign.

  1. Clarification of Your Goals

Clear and specific goals are essential for the development of any business. You should first come up with the goals you want each email to achieve. You should then figure out how you will put your goals into the email. Although the primary goal for the emails is to make purchases, some non-purchase emails are useful in improving your relationship with your client. Non-purchase emails may be educational, a response with feedback or download of content. All these emails should comprehend each other to reach your top priority goal of getting customers.

  1. Make Sure Your Email Provides Unique Value

The greatest tactic for getting clients is giving them their worth. You should offer them relevant and quality content that other internet users cannot be able to get. These can be things such as certain discounts or gifts for free of charge. Ensure that your followers get superior handling than other normal site visitors.

  1. Segment Your List

You don’t want to lose your customer once they have subscribed. If a visitor of your email signs up because of interest of a specific product them he or she receives email details about a different product; he will be more likely to unsubscribe. Segmenting your business list of mails avoids unsubscription due to irrelevant content.  It is possible for you to create different email lists using email marketing software like Constant Contact. The email listing will enable the visitors to select the topics they are interested in when signing up.

  1. Use of Consistent Design

Drip campaign emails need to be consistently connected as a series. The customers should be able to comprehend their connection to each other. Use a similar style, colour scheme, and logo for your email and website. This consistent design creates a visual brand of your business to your customers.

  1. Inclusion of CTAs

 CTAs provides additional instructions for every email sent.  You should always explicitly ask the recipients to act according to the recommendation of the email.  Including a CTA in each email also helps the subscribers to know the next action they should take. However, each email should have one CTA.

  1. Make Sure Your Emails Look Good on Mobile

Technology has increased the frequency of how people use smartphones as compared to computers. Majority of people check their emails through mobile devices. Your drip campaign emails need to work on smartphones for it to be successful. Make sure your emails look good on mobiles, or you could be losing a lot of your subscribers.

  1. Pay Attention to Your Analytics

Drip email campaign is automated with no need to keep creating again. However, analyzing the impact of the campaign on people interaction with time is of great significance. You will be able to know the number of clicks, opens, and unsubscription of your emails by use of email marketing software. This data helps in efforts of making your drip email campaign better. You can try out different tactics such as the use of different images, wording, and CTAs.

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Drip email campaigns provide a simple method of hosting every new subscriber to your content. An excellent drip campaign can entice new subscribers on your content to become part of your database. Because you cannot be able to reach any person who subscribes for your content to inform that you appreciate their efforts, drip email campaign is the solution. You can use the tips in this article to learn more about how you can set up your drip campaign to get started with this digital marketing tool.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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