For your website to succeed, you not only need the audience to visit your website but you also need them to continue coming back again and again. Getting readers is the first step if you want to become a successful blogger. You should aim for creating a community around your blog that engages with your audience and keeps coming back for more.
You can use email marketing to keep connected with your visitors and make them more engaged.
Hoping a visitor will come back to your site even if they find your content helpful is a long shot. A lot of other material is there for your visitors out there, and most of them will need a push to think of coming back to your website.
Marketing your email list offers new audiences a way of letting you learn if they find your content helpful enough to come back to your website. Once they revisit your site, it is your role to keep them coming back.
Developing a robust email drip marketing for your blog is the best way to do that.
What Does Drip Campaign Mean?
A drip campaign is a succession of emails that are automatically sent to the subscribers of your online content. It is initiated by a particular action – typically when a new user subscribes for your content or something like downloading content or signing up.
Thus, you should use an email marketing software that features an option to establish a drip campaign. You can design and write the emails earlier and set them to be sent to your subscribers automatically at the perfect time to have them connected with your content.
Advantages of Establishing Drip Campaigns for New Customers
When a new subscriber signs up for your email list, it is a great chance. It means that they love your blog to the extent that they would like to find out what is coming in your next posts.
Here are some reasons why drip campaign is the best choice if you want to get new visitors to subscribe to your content.
You familiarise the subscribers about the content of your blog
Most probably, a new subscriber has browsed one or two posts from your website, but they are still studying about you and your blog. You can use a drip campaign to introduce yourself and what your blog covers to give the subscribers a reason to pay attention. It offers you the chance to describe your blog with your words, which is beneficial in this early relationship.
Grow a lasting relationship with the subscribers
An individual who signs up for your email list and does not receive any email for some time is likely to forget their connection with your content than those who receive emails after sign up. When you let your subscribers forget you, your emails will appear like spam rather than content they have requested for. Drip campaigns enable them to come back to your website shortly after signing up, so they recognise your content any time they receive an email from you.
You can forget it after setting up
Drip campaigns make your work more comfortable in that you can create various drip emails and set them to be automatically sent to your subscribers after every specific action like signing up. This solidifies their connection to your blog while you create helpful content for your blogs to keep them current.
It maintains the popularity of your favourite posts
Drip campaigns allow you to promote content from your previous posts to your new subscribers that they may not find because of being overshadowed by new jobs. The material gives them a favourable impression of what you can offer and increases their chances of sticking around.
How to Achieve the Best Out of Your Drip Campaigns
If you opt to establish a drip campaign to promote your blog, ensure that you do it well. Below are some of the most best practices you can follow.
Ensure your email list is optional
A successful email marketing necessitates that you contact individuals who have keenly decided to join your email list only. Adding anybody to your email list because you think they may be interested with your content results to the subscribers ignoring the messages or even marking your emails as spam. This could get you blacklisted from the platform of email marketing.
You should make sure that your drip campaign is directed only towards subscribers who signed up willingly.
Use email marketing to define your standing and develop a friendship
Your unique positioning is what makes your blogs stand out against others and worth following. You should use your first emails to outline your positioning and familiarise yourself to your customers. The audience is likely to connect to your blog if they can relate to you. So, don’t be scared of exposing some character.
Emphasise your best posts to keep subscribers connected
This offers you a possibility to gain subscribers and hopefully attract them to become long-term followers. Showing them your best posts helps you to impress the new subscribers while increasing traffic to some of your best blog posts.
Use drip campaigns as a part of a diverse email marketing approach
You should use drip campaigns as the only way to reach out to your subscribers. You should establish a continuing email campaigning strategy to enhance communication between you and your subscribers. You can email them to inform them of a new post, send newsletters or even develop exceptional content for your email subscribers.
Be attentive to your email analytics
Although drip campaign is designed to be set up once and will keep working for as long as you wish, you need to reexamine it after some time to check for ways of improving. Assess your analytics to learn the behaviour of your subscribers in response to the emails. You may also need to update your emails with the current content.
Include a call-to-action
In digital marketing, need your subscribers to read and engage with your content. Asking your subscribers for direct feedback keeps them more actively involved with your content. You can include a response part in your drip emails asking customers to review or comment about your blog. The responses can help enhance your blog by ensuring you provide exactly what your audience is looking for.
Make your emails personal
If your blog contains content from diverse fields, it is good to set up different drip campaigns to subscribers depending on the topics they are interested in most. This ensures that the visitors are getting information in their areas of interest, and this makes them stick around and continue their subscription.
Drip email campaigns provide a simple method of hosting every new subscriber to your content. An excellent drip campaign can entice new subscribers on your content to become part of your database. Because you cannot be able to reach any person who subscribes for your content to inform that you appreciate their efforts, drip email campaign is the solution. You can use the tips in this article to learn more about how you can set up your drip campaign to get started with this digital marketing tool.