For any enterprise, it’s of vital importance to optimize your search engine. My favorite CMS (Content management system) to assure this is WordPress.
WordPress offers a wide variety of plugins. You can pick and choose from what you need. It’s quite easy to work with this program.
The overall structure of your CMS is not only flexible but even users with limited understanding of coding may easily adapt this information to best serve your website.
Here, we’ll share some of the best tips to enable you to use WordPress to set up your SEO (Search engine optimisation).
One of the first things necessary to facilitate the setup is to get Yoast’s Plugin.
- Yoast Studio
To best optimise your website, the first order is to develop a theme. A theme. You need a theme that is well-designed and popular in order to best increase your SEO ranking.
- Page Structure and overall layout of site
Before attempting any change, the first consideration should be the layout and page structure of your personal website. It’s important to know how to link pages together to allow the visitor easy and understandable access.
The way you set up your URL and the manner in which the sections are laid out, one leading to another.
To achieve the most satisfying and greatest reception of your blog, it would be preferable to keep the order of information.
This means that the home page of your blog, will have within each blog links from the category lead the visitor to the ultimate category.
When this is properly set up, SEOs will see the pages displayed as having the highest priority for the crawler.
The more activity and interest in your blog, the more you should see your site rise within the ranking of search engines. An example worth studying is the following.
The best way to optimize your pages according to category is the use of keywords. Later, we shall explain this in greater detail. The main point to remember is the importance of having the structure of links within your blog properly correctly made to assure the more effective way for SEOs to assimilate the content for your benefit.
- URL Structure
You have to make certain to set up your permalinks in proper order.
WordPress adds the date of your post to the URL. For you and visitors alike this is rather useless. You can however, change this at Settings>Permalinks. There you may select the Post Name radio button as shown here.
In this way you ensures that te URLs your blog posts will make sure that your posts will contain targeted keywords within your headers.
- Creating links to other blog articles you’ll have written.
Creating external back links to your articles, you should never forget the vital importance of creating internal links to each post as well.
This gives you the benefit of having PageRank cut through to your websites feature page while SEO crawlers easily move through your content.
It is inadvisable to add too many links within each individual post. As a general rule, it’s best to have a maximum of three links within each four to five hundred words. This however is only a generality. The content of your blog
- Titles for your pages and how to optimise them
Perhaps the most important thing to remember in the creation of your web pages will be titles. The titles you choose for your web pages are of the utmost importance.
Using Yoast’s SEO plugin mentioned earlier, the difficulties of setting up web pages so that each post has its own SEO.
You may also place a footer at the end of every post taking advantage of the various options that Yoast’s plugin includes.
Titles must always be relevant to the content of your post. This would demand the inclusion of keywords in order to target the reader so that they will appear in the SERPs and be easily understandably by the user.
To post your primary web page on Google would render it without value unless insure that your titles make sense. Not do so would only have a negative effect on the surfer who clicks quickly through web pages.
With the great page title installed you may preview its final appearance within SERPs.
- Optimise images within the pages
Since so the number of blended search results will appear, it is of utmost importance for you to make certain that all images that you’ll have appear on your web pages be optimised for more elaborate inclusion in search engines.
This can easily be accomplished in three easy steps as follows:
- You should be sure to include relevant keywords inside the file name of the image you select (forexample: wooden-ladders. jpg.)
- Be sure to include relevant keywords within the ALT attribute (for example: alt=’Image of wooden ladders’).
- Make certain that the folder for your images cannot be blocked by your robots.txt file.
The first two steps are self-explanatory and can be done at the time of inserting a new image into your post.
You may save your image on your hard drive. You should then give it a new name including a keyword Here you need to place hyphens between each word. Following this the next step is to fill in the fields: ‘title’ and ‘attributes’ with keywords. Next you press ‘insert into post’ and this aspect of your website is done. Quite simple. Just follow the instructions.
You’ll want to be sure that your website doesn’t keep search engines from crawling your website in any way. Therefore, it may be necessary to make a few changes to your robots.txt file. Below is a popular way as an example of the way a proper WordPress site robots.txt should appear.
- Disallow: /trackback/
- Disallow: /wp-content/
- Disallow: /wp-includes/
- Disallow: /xmirpc.php
- Disallow: /wp-
- Sitemap: http://example.com/sitemap.xml
WordPress at this time doesn’t offer you the ability to directly edit your robots.txt file. There is however, a way for you to do this simply by downloading this little free plugin.
- Set up a Sitemap
At this point you’ll want to set up a sitemap. It’s extremely important that you create an XML (extensible markup language) sitemap for your blog. In this way you permit search engines to know exactly what to look for and where they’ll find it.
Earlier we spoke of a plugin for the dashboard on your WordPress site. You have only to use it once more. Search the Yoast SEO plugin setting and locate: XML Sitemaps.
You now simply tick the box labeled: ‘check this box to enable XML sitemap functionality’ and now the plugin will do the heavy lifting for you. It should now create your sitemap automatically : www.yourdomain.com/sitemap.xml.
- You’ll want to have your Blog Social-Ready
Today, social signals have become and continue to grow more important than ever for the SEOs. Therefore, it’s vital for you to make it as easys possible for others to share all your content. There is a free plugin with the title: Sociable. You should find this to be of immense value to you in that it allows you to place social media sharing buttons on your blog. You’ll be able to customize these buttons with a good many option so that you can fit these to suit your needs.
Yoast’s WordPress SEO plugin offers another exceptional feature. This has simplified the way in which you can encode your articles allowing you to link your Google+account to them. In your user profile on the dashboard (Users>Your Profile) and there enter the URL of your Google+profile. Now the plugin automatically adds the necessary code to the sections of your web pages.
Having completed the tasks above, you now have only to go to your Google+ profile and add your WordPress website into the section labeled ‘Contributor to’ section.
- Contributor to links section
Although it may take a week or more for you to be able to review the changes you’ve made, your profile image (remembering to follow the rules of Google’s Terms of Service) should be displayed within your SERP search engine results page)snippet.