SEO For Websites In Singapore: What You Need To Look For

Singapore business owners need to choose their SEO agency carefully.

There are a lot of well-designed websites out there. However, a lot of these websites are missing one key element–traffic. If your website looks great, but you aren’t getting any visitors, then it’s time to call in someone who can help you with your search engine optimisation. An experienced SEO can help you with visibility as well as your ranking.


The best thing about working with a professional is that they can help you to identify all of your main goals. And then they will craft a winning strategy that aligns with these goals and improves your position in the search engine. While most SEO experts claim to have the same knowledge, not all are perfect for your business, so there are a few qualities that Singapore business owners should be on the lookout for when making your final decision. Here are a few of the most important.




When Google first announced that it would start placing an emphasis on the strength of the domain and page rankings, SEO consultants started popping up everywhere. And many of them were able to successfully help businesses. The problem is, what worked back then may not always work today. You see, there are hundreds of algorithm ranking factors. And they increase daily. The best SEO agency is one that remains up to date with all of the changes that take place.




SEO isn’t one dimensional. In fact, it addresses three different areas: technical, on-page, and off-page. Technical SEO has to do with how easily search engines will be able to crawl your page and index your content. On-page SEO has to do with using the best keywords for your audience so that the search engine sends traffic your way. Off-page SEO has to do with things like link-building.


The best SEO consultant is interested in making sure all three of these elements are well-taken care of. Sure, they may have their specialty, but they will never neglect the other two because they understand that all of these elements work together.


Proven Track Record


There are many companies out there who claim that they can revolutionise your marketing campaign. They will make promises to get you to the top of the search engine and increase your conversion rates by 300%. While what they say may be impressive, it’s more important to pay attention to their actions. The best way to find out if a digital marketing agency is worth working with is to look at their track record. This is especially the case if the agency is relatively new. You need to get references to find out what differences they have made in other companies’ marketing strategies.  

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Understands Your Audience


Yes, technical SEO is important, but your ultimate goal is to sell your products or services to your visitors. And the only way that you can do this successfully is if you understand what your audience wants and needs. In other words, the company or consultant that you choose to work with needs to be able to predict what your users are searching for.


They need to know how to respond the problems people are having and offer a solution in a way that they will be captivated by. Also, they need to be able to comfortably navigate your website. Make sure that your SEO company has an interest in understanding the psychology of your audience.


Understands Your Goals


Not only should the company have a good idea of what your audience needs, but they should also have a good idea of what your company needs. This means they should know what your goals are and what you are hoping to achieve. Would you like to improve your conversion rate? Are you interested in getting more traffic? Would you like to make it to the top spot in Google’s search results? Perhaps you are interested in increasing the strength of your domain. Whatever your objective is, your SEO should plan their strategy around this particular idea.


Tailor-Made Strategy


The best SEO company will understand that what works for another website may not actually work for yours. They understand the value of approaching your website and business with a fresh perspective and their goal is to ensure that they create a plan that is specifically tailored to your needs. So if an SEO suggests the same approach that they use with their other clients, this could be a red flag.


Uses the Latest Tools


When it comes to search engine optimisation, there is no limit to the number of tools that are available. For instance, some are dedicated to displaying domain rankings. Others are dedicated to finding the best places to list your website. And then there are those that help you find out which keywords will rank the best. The most reputable agencies will make use of many of these tools. For example, there are many companies that use SEMRush, a tool that helps to monitor your competition. Many also use Ahrefs in order to check backlinks.

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They Fit In


Believe it or not, it’s very important that your SEO company is able to get along well with the rest of your staff. This is especially the case if they will be collaborating and working shoulder to shoulder with them. You need to be on the lookout for a company that ideally has your same working style. Consider how well-organised they are and whether or not they have integrity. Are they likable? This will make a difference in the long run.


Great Communication Skills


If the company happens to make a change on your website, then they must be able to clearly explain the reasons why the change was necessary. The explanation should be more than their simply saying, “It was just all wrong.” They should instead explain how the change will help your website in the long run or how your website would have suffered had they not made the change.


And this largely comes down to their ability to communicate.  The best SEOs have worked with various types of people and know just how to get their point across without being confrontational and in a way that will help you learn more about the process.


Natural Curiosity


What most Singapore business owners tend to overlook when choosing an SEO service is curiosity. Search engine optimisation is an ever-evolving, ever-changing process. And it requires someone who is willing to research and investigate in order to find out how things can be done more efficiently. This quality makes the ideal SEO consultant. You need to work with someone is not afraid of roadblocks but will take them as a challenge–something that they can conquer. This person will make sure that the job gets done and they’ll do it well.




If you are a Singapore business owner who wants to get more traffic, increase your conversions, or even redesign your website it’s a good idea to speak with an SEO consultant. But it’s also a good idea to be mindful of who you are working with. While everyone may claim to have an expertise in SEO, there are only so many who can live up to what they promise. So choose wisely.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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