Over the past few years, SEO has been growing towards its current position as a crucial channel digital marketing in Singapore. This online business advertising environment may be new to you, or you may have a group of individuals in your team that you want to get trained about search engine optimisation.
This means that you possibly understand the importance of incorporating an amazingly effective and competent strategy into your digital marketing activities. The course will equip you with knowledge on how to rank on Google’s first page in Singapore. But before you dive into hiring a training consultant, you should at least know about some of the topics that you will cover to advance your SEO skills to the next level.
SEO course in Singapore exists in both basic and advanced options.
Basic SEO Course
How SEO Works
This knowledge will equip you with instruction on how to optimise the content in your website to get the best possible ranking on search engines. You will get training on the concepts behind search engine algorithms like Google and other real-life skills that you can apply to a digital marketing career and content creation. You will also learn how to align SEO with the general business strategies.
How Search Engine Web Crawlers Work
While you should develop your content based on your consumers and not search engines, it is good to learn how the search engines function. This course will enable you to understand this and also the elements that the search engines look for to rank your site. Learning these aspects will help you use them appropriately to enhance your ranking on SERPs over your competition.
Keyword Research and Planning
You will get tutorials on how to discover competitive keywords and find keywords that are easy to rank. You will also get lessons on how to use different tools to conduct keyword research and how to identify different types of keywords. You will even know how to add keywords to GOV and EDU websites to give you high google rankings.
Implementing an Effective Link Building
Links are the most active element that determines a website’s ranking by Google. But link building is one of the hardest aspects of SEO. This course will instil you with the technical expertise on how to develop good links for SEO.
Creating Quality Content
This course covers tutorials on what makes good content, why you should be concerned with a blog, and the tips to creating an excellent post. MediaOne is an SEO agency in Singapore that gives you a trainer to run through the course to enhance your SEO expertise.
In this lesson, you have a coach to guide you through how to get excellent backlinks, how to utilise backlinks to give your website a higher ranking, and how to create remarkable backlinks yourself.
These tutorials will guide you through everything you need to know about PageRank Google algorithm; from what it is to its impacts on SEO, as well as how to enhance it.
Domain Authority vs Page Authority
Get online workshops on how Domain and Page authorities get scored and why they are crucial in SEO.
Good vs Bad Linking
Some people are not sure of what makes a good or a bad link. These course lessons will teach you some of the critical aspects of developing smart link building strategies and the kinds of links that will have a positive impact on your website ranking.
How Google’s Search Engine Results Page (SERP) Works
In this tutorial, you will learn what Google’s Search Engine Results Pages are, how they work and what you can do to maximise your website’s visibility.
White Hat vs Black Hat SEO
This lesson will instil you with knowledge of the techniques that can be used to offer you a higher Google ranking. The tutor will teach you on the different methods of white hat SEO like quality content, and the various black hat SEO strategies like keyword stuffing and content spamming.
Google Algorithms and The Google Zoo
This topic takes you on a trip through the Google zoo and Google algorithms. The tutors take you through a wide variety of Google update tools like Hummingbird, Penguin, and Panda, when each of them is implemented, what each of them targets, and future update anticipations.
Meta Titles, Headings, Meta Descriptions
In this topic, you will learn about what meta descriptions, headings, and meta titles are, why they are important in SEO, and the best strategies of optimising them.
SEO Measurement Tools
In this category, you will get tutorials on the different tools for managing SEO like tools for technical SEO, link removal, link building, content ideas, rankings, and keyword analysis.
This topic will guide you on how to examine the performance of your page to before starting a large-scale website redesign or SEO process. You will learn how to audit your website to know if it is optimised for SEO or not.
This topic covers how you can develop content regularly by investing in the latest online marketing trends. You will learn how to build content creation and distribution strategies that set you apart from your rivals.
Google Search Console (fka Webmaster Tools) Introduction
This topic will help you to increase your visibility online through equipping you with the necessary knowledge on how to track the search performance of your site with Google Search Console. You will also learn how to analyse sophisticated feedback from this tool.
Website Do’s and Don’ts for Good SEO
You will learn the mistakes that you should avoid ensuring a successful SEO process as well as what you should include in your SEO to enhance the output of your website.
Advanced SEO Course
The topics included in this course include:
Philosophy of SEO
These advanced SEO topics help you understand the ethical SEO methods that focus on the long-term success of your business. They focus on the future of SEO, as the current techniques may not be adequate to sustain all the SEO needs.
Website auditing for Crawl Errors, Broken Links, Keyword Density, Security, Mobile Responsiveness, and Page Speed
These topics cover the Technical SEO aspects of a website that an average marketer would not identify and needs some expertise to uncover. These issues are website-wide rather than particular page issues. They help in improving your site as a whole.
Advanced Google Search Console
These topics reveal the advanced strategies, tactics, and tips about Google Search Console that you can use to get a superior ranking.
Introduction and practice using the best SEO tools in the market
Here, instructors will take you through various Paid, Freemium, and Free tools that you can utilise to enhance the effectiveness of your SEO and content marketing.
Testing quantity and quality of backlinks
You will learn about how to assess your backlinks to ensure they generate leads and traffic consistently.
Testing types of links
These lessons will enhance your knowledge of how to check your link profile, and enable you to embark on a successful link building journey.
Checking links’ country of origin
The topic covers how you can monitor the geographical origin of a website to make your site monitoring more comfortable.
Checking recency of links and link velocity
These topics come in to enhance your understanding of how to use google analytic tools to measure the frequency and recency of your links. This information provides you with an insight about your audience and the actions of the users like how often users visit come back to your site and the period a visitor stays without visiting your website.
Checking keywords, quantity and quality
This training coaches you on how to analyse your keywords using analytic metrics to ensure that the amount and quality of your keywords are improving. You will be guided on the best strategies to measure the productivity of your keywords.
Optimising Keywords, Links, and SEO in General
The trainers will take you through this to equip you with the technical aspects to optimise your site. They will show you some of the ways you can improve your website’s online visibility in the SERPs.
Detailed analysis of the Top Google Ranking Factors
This workshop offers you an in-depth analysis of Google Zoo update tools like Hummingbird, Penguin, and Panda. Ideas learnt from this topic will enable you to come up with an integrated strategy between tech and creative worlds to help you create an interactive site.
Checking competitor’s marketing moves
Here you will learn how to spy on your competitors to find out if there are some things they do better than you. The trainer will take you through some tools that you can use to monitor your competitors. You will learn about checking things like their paid ads, links, and keywords as well as organic rankings of the competitors.
Searching for high authority domains and sites that can help
Tutorials from this topic will provide you with tips on how to develop high authority sites and domains. You will also get a list of some of the high authority domains and websites that you can use to improve your digital marketing campaigns.
Building high-quality backlinks
You will learn about the power of backlinks, how to develop an excellent backlinking strategy and the various ways that you can utilise to build high-quality backlinks.
Disavowing bad backlinks
While the real process of disavowing bad backlinks is straightforward, there are specific steps you must finish first. This lesson will take through these steps.
Website migration considerations and execution
These topic offers you with some of the essential website migration recommendations to ensure that your website migration goes smoothly and improves your business.
Optimising web page setup
The coach for this topic will show you how to develop a high-performance site and rank high in all search engines through outlining a powerful strategy on how to successfully optimise your website.
Advanced keyword research and management
In this tutorial, the trainer will discuss a keyword research scheme that will work well with your business. With this knowledge, you will be able to discover keywords that your rivals are not aware of.
Reducing bounce rates
This topic is designed to equip you with the most efficient ways to lessen the bounce rate of your website and enhance sales and conversions. The trainer will help you understand the conversion architecture to enable you to come up with a good strategy to retain your visitors and grow your business.
Internal link building structuring
Internal link building structure can aid you to learn how to create the best possible linking structure for your website. You will also learn how to create a hierarchy on your site, giving you a chance to prioritise the most important posts and pages a greater link value than others.
Building champion web pages to fight for high volume competitive keywords
This topic will enable you to learn how you can develop a custom web page with high volume keywords that are competitive to increase the popularity of your brand.
Introduction to structured snippets, Schema, Accelerated Mobile Pages (AMP)
This will give you an overview of this wide range of aspects that can help you boost the chances of Google displaying the content in your website in the search results. You will also learn on some tools that can handle your structured data like Schema.
Setting up and improving Google My Business (GMB)
In this topic, the instructor will take you through what you require to know to get started with Google My Business including reasons why you should have it and how to set it up.
Pros and Cons of one international site vs multiple country-specific sites
Through this topic, you will learn more about the advantages and disadvantages of international sites versus websites that are specific to certain countries. Each alternative will be carefully measured against whether it’s intended to target a particular group of people in certain countries or the global audience.
How to set up multiple country-specific sites
This topic focuses on the strategies that you can use to create websites that are specific to particular countries like the domain structures to enhance your sales in a region and accept payments in local currencies.
Formulating a fail-safe SEO checklist
The coach here will help you to get a precise, step-by-step checklist for SEO that you will be using any time to ensure that the process is successful.
Materials for further reading
This course also comes with additional learning materials that can help you increase traffic and number of customers to your website within no time.
By enrolling to MediaOne’s SEO course, you will learn how to enhance your ranking on Google gradually and remain on top while saving on advertising costs. You will be equipped with not only the theory but also real-life situations and demonstrations to ensure that you understand everything. For more information, contact us right now!