Just like in the use of LSI keywords in page content, keywords when used in description tags and titles help Google to better understand synonyms and the overall nature of the content posted on the site. They are important relevancy signals that will positively influence on-page SEO.
Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.
In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …
Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …
Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …
7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …
After keyword research, you’re armed with a list of potential keywords to target. Let’s say one of the keywords is …
You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …
Before removing an old page from your website, do you ever stop to think about the potential effect it might …
Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality. If you …
In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …
Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …
Social media has become an integral part of our daily lives. People from all walks of life use social media …
In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …
The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …
Social media has become an integral part of our daily lives. People from all walks of life use social media …
Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …
If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …
We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …
Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …
Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …
Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …
Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …
10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …
As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …
In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …
Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …
Fairtrade – A Definition Fairtrade, concisely defined, occurs when producers in developing countries receive fair payment price exchanges for produced goods, from companies in developed
Are you looking to make some money in 2023? How about you try flipping domain names? It might sound complicated, but it’s actually one of
Singapore is a hub of creativity and ingenuity, so it should come as no surprise that it’s also home to some of the world’s top
What Are the Market Rates for Repairing Gas Stoves? Picture this scenario – amidst bustling preparations of dinner ingredients, you reach to get the kettle
Many businesses choose a differentiation strategy rather than a cost leadership one when formulating their overall business plan. That is to say, rather than working
In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, Baidu, China’s leading search engine,
Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a larger scale, enterprise SEO is
Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material like articles, blog posts, and
7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO is undergoing a serious transformation.
After keyword research, you’re armed with a list of potential keywords to target. Let’s say one of the keywords is “Vanilla Ice Cake.” The question
In today’s digital world, search engine optimisation (SEO) is one of the most important factors for online success. One of the most critical components of
