Just like in the use of LSI keywords in page content, keywords when used in description tags and titles help Google to better understand synonyms and the overall nature of the content posted on the site. They are important relevancy signals that will positively influence on-page SEO.
What is Real-Time Bidding (RTB) and How Does it Impact Programmatic Ads?
Real-Time Bidding (RTB) is a set of standards that govern the real-time exchange of advertisements between publishers and advertisers. Publishers use RTB tools