Just like in the use of LSI keywords in page content, keywords when used in description tags and titles help Google to better understand synonyms and the overall nature of the content posted on the site. They are important relevancy signals that will positively influence on-page SEO.
Author Bio
Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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