While keyword usage in the H1 enhances on-page SEO, the same cannot be said for H2 and H3 tags. Making sure that you include a keyword in subheadings that have a H2 and H3 will not have a major impact on on-page SEO.
Author Bio
Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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