Knowing that some webmasters could manipulate their content to ensure that it complies with the Google Caffeine update, Google now has a way of knowing the specific changes that are done on a particular page. Adding or deleting a section of a web page is a more relevant and significant update, rather than just altering a few words here and there.
Author Bio
Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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