A positive SEO technique is to include keywords in the first paragraph or the first 100-words of page content will send out a stronger positive signal to search engines, compared to including the same keyword in the middle of the page content. Be sure to interweave the keywords in the content naturally to avoid affecting the flow of the content negatively.
Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.
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