According to an article by Moz, search engine bots can rely on content posted on the pages that you link to, as a relevancy signals. For example, if one of the pages on your website is about cars and you link to a movie-related website or page, Google will think that the page is about movie cars, not cars for sale.
Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.
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