SEO Tips: Order of Keywords

An exact match of keywords used by a searcher will generally rank your site higher on search engine results page, than the same keyword phrase used in a different order. For example, when looking for SEO tips and use a keyword such as “Singapore SEO techniques”; a page whose content is optimized around this keyword phrase will rank higher than one that is optimized for “search engine optimization techniques in Singapore”. This illustration is proof of why conducting keyword research is very important.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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