An exact match of keywords used by a searcher will generally rank your site higher on search engine results page, than the same keyword phrase used in a different order. For example, when looking for SEO tips and use a keyword such as “Singapore SEO techniques”; a page whose content is optimized around this keyword phrase will rank higher than one that is optimized for “search engine optimization techniques in Singapore”. This illustration is proof of why conducting keyword research is very important.
The keyword analysis is a fundamental step in the content creation process. It’s closely related to keyword research, which we’ll discuss in more detail below.