SEO Tips For Keeping Up With Google’s Algorithm Changes

Singapore business owners should always keep Google’s algorithm changes in mind when performing SEO

There are 3.5 billion searches performed on Google every single day. And 70% of the clicks go to organic rankings. So it’s no secret but There are Some SEO Tips, SEO is extremely important. But even more important is the fact that Singapore businesses who rank on the first page of Google can experience an unbelievable amount of success.


Most businesses understand this and they go out of their way to equip themselves with the best of SEO strategies. The only problem is, they rely on these same strategies year after year, never taking the time to adapt to Google’s constantly changing algorithm. In this article, you’ll learn a few ways to keep up with Google’s ever-changing algorithm. But first, let’s address why it’s so important that you adapt.


Why it’s So Important to Adapt


Change can be extremely difficult. This is especially the case if you feel that what you’re currently doing is working well. In this instance, change pulls you outside of your comfort zone. Nonetheless, it’s a requirement for all businesses in every industry. It’s even more important in the digital marketing world where change is always to be expected.


get google ranking ad

You see, when your competition has a problem, they tend to throw money at it and increase their spending on advertising.  However, they never take the time to address what matters most–their strategy. By changing your strategy to suit the industry trends, you can get an edge on those in your competition.


1. Optimise for voice


In 2014, Google released an infographic that showed how 55% of teens and 41% of adults used voice search several times a day. Since that time, these numbers have only increased. In fact, at the beginning of this year, there were a billion voice searches perform each month. And this means that not optimising for voice will lead to your missing out on a significant amount of sales and traffic.


Inevitably, you will have to develop a different keyword research strategy. This is because instead of short queries, voice searchers use those that are long-form and conversational. So if you’re used to using short terms, then you’re going to need to make a change.


The Best Approach:


Use tools like Answer the Public. Enter a keyword and within a few minutes, it will return hundreds of questions that people are asking. Simply choose the country that you’re interested in targeting. You can organise the list by selecting ‘Questions’ and then ‘Data.’ This will help you to build your editorial content. Get ideas from featured snippets.


After you have discovered the long-tail keywords that work best for your niche, use it in the headline of your article, headlines and make references to it throughout your content. Decide which format is best for answering these questions: table, paragraph, list or bullet points. This way, Google will be more likely to turn it into a featured snippet.


2. Make sure your website is ready for mobile-first indexing


Google has finally started its mobile first indexing. So if your website is not mobile-friendly, then you need to make the changes. The good news is Google has made this process easy.


The Best Approach:


Log in to Google Search console and select “Search Traffic” then “Mobile Usability.” This will give you a bird’s eye view of your site-wide results. You’ll also notice a free mobile-friendly test. This is ideal if you would like to check single pages like your landing page.


Simply enter the URL of the page you would like to test and then run it. If your site has any issues, the results will show them. If not, the results will show “Page is mobile-friendly. You may also try a heat map, which gives you an idea of where people are clicking.


3. Engage the local community


When it comes to growing your local community, nothing is more effective than local SEO. And it’s a good idea to keep in mind that there are several ranking factors when it comes to how well your website will rank. A big part of this is engaging the local community.


The Best Approach:


Start by ensuring that the name of your business, address and phone number are correct in the top-ranked directors. This set of information is also referred to as the NAP. You should then make sure you claim your company on Google My Business.

You can improve the quality of your listing with the help of the Local Guide Program. Make sure that you perform a daily check of your local SEO progress by taking a look at your Knowledge Panel, finding Q&A questions in the Google My Business timelines, and use a review management tool such as Yotpo. If you want local SEO success, then be ready to engage the community.  


4. Increase your speed by compressing your images


Not only does page speed help to provide your visitors with an excellent user experience, but the speed of your website is also crucial to how well you rank. In fact, in the beginning of 2018 Google announced that in July, it would be adding page speed as a ranking factor for mobile searches.


How fast your site needs to depend on your location and industry. However, the average speed hovers at around 9 seconds. Google recommends that website owners shoot for 1 to 3 seconds. And that’s because the longer your page takes to load, the higher your bounce rate.


The Best Approach:


Start by visiting Google’s PageSpeed Insights. You can also test your mobile speed at Google’s Test Your Site. Both of these tools will offer recommendations if you need improvement. A common speed hindrance is large images. So you should use a compression tool to take down their size. There are free plugins on WordPress, like WP Smush that will compress them automatically.


5. Focus on intent, not keywords


With Google constantly fine-tuning it’s algorithm, the search engine is becoming more intelligent. Updates like RankBrain give it the ability to understand context. This means that you don’t have to rely on simple keywords to let the search engine know what you’re talking about. You need to focus more on what your customer wants or is looking for.


Sure, keywords are still important because they are what gets your visitors to click. However, keep in mind that you should prioritise quality of the perfect keyword. Focus on topics that are more broad and engage your audience.


The Best Approach:


Start by targeting the intent of the searcher. What do they actually mean when they search for a certain word?  Tools like Google Analytics can give you an idea of visitors are interacting with your page. Use its search function to find out what people are looking for. Use LSI Generator to get related keywords. You can also use the Google search auto-suggest.


6. Personalise your PPC


Another element that Singapore businesses should adapt to is personalisation. This is when you change your marketing message or advertisement to suit each individual customer. It increases your chances of making a connection with them. You can even program your landing page to change your CTA based on the individual visitor reading it.  


The Best Approach:

Tools like dynamic text replacement is an excellent way to personalise your ads. They will change the text based on the user’s intent. This ensures relevancy.  




As you can see, Google is always changing. And this means that in many cases, you will have to change it. Luckily, there are a lot of tools available to help you make these transitions more seamlessly. So if you want to get the most out of your SEO strategy, take the time to adapt.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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