Quality content always ranks higher on search engines than low quality content. And although Matt’s speech in 2011 did clearly explain the impact of grammar and spelling on SEO, you should make sure that all content on your site is top-notch to avert misleading the target audience. Spelling and grammatical errors could also paint a negative image thereby resulting in high bounce rate and low conversion rates.
Author Bio
Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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