Quality content always ranks higher on search engines than low quality content. And although Matt’s speech in 2011 did clearly explain the impact of grammar and spelling on SEO, you should make sure that all content on your site is top-notch to avert misleading the target audience. Spelling and grammatical errors could also paint a negative image thereby resulting in high bounce rate and low conversion rates.
Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.
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